Tweets

asheresque: planning to hit #toc today at 1:30. then my schedule is packed solid till noon wednesday.

spiver: "I prefer people checking their email/ texts/ calls/etc" during presentation says @chrisbrogan #toc

laurahazardowen: at #TOC and the wireless is working now!

RonHogan: #TOC listening to @chrisbrogan with, somewhere in the ballroom, @michaelhyatt

andrewspong: RT @chrisbrogan: I'm in a roomful of the smartest publishing professionals in the WORLD. #toc

laurahazardowen: #TOC chris brogan. is anyone else's wireless being weird?

danwallek: Attending EBooks I: Business Models & strategy session @ #toc

spiver: #toc "the web won't save everything. Good business will. @chrisbrogan

ami_with_an_i: Shut out of XML talk, so in the back of Brogan session. #toc

cmaisannes: wishes the #toc wireless were easier to log into

mesjak: Looking forward to the reports to come out of the Tools of Change conference today. Wish I was there! #TOC

chadrem: All hooked up online and in @chrisbrogan workshop. #toc

estherschindler: @DanKok Damn I wish I could be at the #toc conference.

RonHogan: #TOC let's see what @chrisbrogan has to say abt "books as ecosystems"

michaelhyatt: @ChrisBrogan is railing on how long it takes to get a book to market. I couldn't agree more. This is the give-it-to-me now generation. #TOC

cmaisannes: @laurahazardowen yup, the people around me are having problems with wireless too. #toc

chadrem: hehe @eesullivan ... @chrisbrogan - When my wife comes back from a bookclub meeting, I never hear a thing about the book. #toc

spiver: "not marketing things till people buy them; selling things that you've already asked for" awesomely stated, @chrisbrogan #toc

hsanderson: Interesting take on the resurgence of bookclubs #toc

Kirtim: At #toc listening to Eric Severson talking about the history of XML- marking up the bible.

michaelhyatt: The wireless in the TOC Ballroom is working. Finally. #TOC

chadrem: "You lose money every time you release a new book - it's called marketing." @chrisbrogan #toc

michaelhyatt: “We're not in the book business. We're in the information-broker business.” @ChrisBrogan #TOC

AkayaLivin4JC: RT @MichaelHyatt: “We're not in the book business. We're in the information-broker business.” @ChrisBrogan #TOC

walkley: @kate_eltham have also emailed you, but could I have some time with you during the conference? #toc

RonHogan: If this #TOC talk seems disjointed, well, it IS. now we're on to publishers as info brokers, not book makers.

ami_with_an_i: Violating the first rule of social media, Brogan explains to the n00bs how we are like the mafia. Someone warn the heads of familes. #toc

zzgavin: not doing tutorials at #TOC, meetings and talk prep, but first breakfast, have had two coffees already, now need food.

laurahazardowen: ok, connected to TOC Ballroom, which is open. #TOC

ortegarance: @tobitobias are you at #toc ? Share some tweets with us if you can!

RonHogan: #TOC "café-shaped conversations"

RonHogan: #TOC "secrets of the annotated world"

johnatlarge: Trying to follow #TOC, listen to radio and write at the same time. This can't possibly work.

KathrynC: Heading into NYC for #TOC.

Ugotrade: off to #TOC will log in again from there.

laurahazardowen: #TOC EVERYBODY LOVES TWITTER "there's two conversations going on in this room, even". now everyone in room will tweet this.

RonHogan: I'm not ignoring this #TOC lecture, I'm "adding metadata to the conversation"

mikecane: #TOC Would be interested to know if the Palm Pre comes up in any conversations or panels. #MeetPre

michaelhyatt: @ChrisBrogan says he doesn’t like to use slide decks anymore. I agree. It’s not about the technology; it’s about the content. #TOC

tweet_trends: #TOC: [twitter] http://tinyurl.com/cyyvrc

KevinLyons: Wish I was at the O’Reilly TOC Conference in NY. Looking forward to following #TOC today. Any video feeds up for the conference?

chadrem: Wonder if @chrisbrogan will be psyched or annoyed at me for plugging "Hire thisguychad.com " ... seriously, I'm available ;-) #toc

RealTimeTrends: #TOC - is now the #6 trend on twitter. Follow here: http://idek.net/2Sz

hsanderson: Didn't know that harlequin Canada holds writing workshops #toc

trending: Now Trending: #TOC http://tinyurl.com/cyyvrc

laurahazardowen: ooh @chrisbrogan is going on twitter! he is asking his friends a question that somebody in the audience just asked. this is awesome #TOC

twopular: @michaelhyatt You are the top trend surfer for '#TOC' on twopular right now: http://twopular.com/trend/_TOC

ami_with_an_i: Brogan session hijacked (not unpleasantly) by comix conversation. #toc

toc: #TOC is 6th on the list of Trending Topics in Twitter (next to Grammy's, Chris Brown and Valentine's Day)! Keep on twittering.

mikecane: #TOC Rite Aid chain might go under in 2009. They carry books & mags. More contraction of exposure to market. Die Print Die!

cmaisannes: finds it interesting that so many people in the publishing world are saying "it's not about the technology, it's about the content." #TOC

TweetingTrends: New Twitter Trend : #TOC http://minurl.org/oRD

ami_with_an_i: Brogan: 'online isn't just your dumb website anymore.' #toc

michaelhyatt: @ChrisBrogan: A quality blog creates interaction, is easily accessible (no registration required), equips the reader. #TOC

hsanderson: @toc that's cool! Bet we can get up to number one #toc

ami_with_an_i: Brogan, with some fighting words! 'No one is reading Moby Dick anymore, except lonely people.' #toc

KatMeyer: @toc surely we can out-trend Chris Brown! #TOC

ami_with_an_i: Violating the first rule of social media, Brogan explains to the n00bs how we are like the mafia. Someone warn the heads of familes. #toc

bostonbookgirl: It is only 9:10 on day one, and already I can tell that juggling work and following #TOC is going to be a struggle.

RonHogan: #TOC @chrisbrogan on Twitter: "'what are you doing?' is the most boring question in the world" if I'm not w/you

GrandCentralPub: Attending #TOC. Listening to Chris Brogan talk and take questions. First tutorial of the day.

chownage: @ChrisBrogan:A quality blog creates interaction, is easily accessible (no registration required), equips the reader. #TOC (rt @MichaelHyatt)

laurahazardowen: How does a blog sell a book? it would also be awesome if people start arguing in here. #toc

thejeffbrown: RT @MichaelHyatt: @ChrisBrogan: A quality blog creates interaction, is easily accessible (no registration required), equips the reader. #TOC

Springbaby31: Attending #TOC, listening to Chris Brogan converse and interact with audience.

chownage: If you're interested in being a better blogger, follow @michaelhyatt NOW! he's twittering live from a social media conference #TOC

laurahazardowen: p.s. it would be awesome if there were lots of outlets in here. i mean electrical outlets. like built into the tables. #TOC

chadrem: @chrisbrogan suggests chipin.com to get people to donate money to get books to teachers but managed to compare it to drug dealing ;-) #toc

primagames: Wish @chrisbrogan would refresh the browser on the #toc overhead

michaelhyatt: How do we create ecosystems around books? @ChrisBrogran suggests that we check out Ning.com. #TOC

maureenjennings: It's #TOC with a bullet. Number 6 and climbing in the trending topics. And the conference just started. Stay tuned.

primagames: Any others in the gaming space here at the #TOC conference?

bamiller664: RT @michaelhyatt. How do we create ecosystems around books? @ChrisBrogran suggests that we check out Ning.com. #TOC

aaronhierholzer: Squinted hard enough to finally see #toc ebook presentation wiki url: http://is.gd/iUqt. My eyes are going.

RealTimeTrends: #TOC - has risen to the #4 trend on twitter. Follow here: http://idek.net/2Sz

hsanderson: @chrisbrogan yay ning for books! we did www.flaviafanclub.com #toc

KatMeyer: "60% of all stats made up on the fly" ~ @chrisbrogan #toc

dawnnicole: @MichaelHyatt Great #TOC quotes for @chrisbrogan's session. Keep 'em coming!

primagames: @chrisbrogan discussing Scott Sigler in "blogging + social media" session at #TOC

arthursmith: @laurahazardowen yeah, my laptop has 10 minutes left here at #TOC - where are the outlets!

ami_with_an_i: Listening to Doctorow & Brogan chatting about why anyone would read yr blog. #toc

RonHogan: #TOC @chrisbrogan "forcing your authors to blog isn't going to work"

kate_eltham: Whoops, forgot the tag. EBook Business Models & Strategies seminar notes here: http://tinyurl.com/al5td6 #TOC

michaelhyatt: search.twitter.com needs an auto-refresh feature. It would be great for conferences like #TOC, where @ChrisBrogan has it on the screen.

spiver: #toc "everyone says they'll never get on twitter but everyone eventually does" @chrisbrogan

RonHogan: #TOC @chrisbrogan gets a Q from Cory Doctorow: Why would successful bloggers want to be absorbed by publishers?

KatMeyer: finally getting to some good issues for authors/publishers in @chrisbrogan's session at #toc

michaelhyatt: RT @spiver: #toc "everyone says they'll never get on twitter but everyone eventually does" @chrisbrogan

danwallek: 64% growth in eBook sales this year #toc

KatMeyer: @michaelhyatt hey Michael, you can set up search for #TOC in tweetdeck and it will auto-refresh~

chadrem: It's not about your website, it's where the people are - @chrisbrogan ... amen! #toc

sarapeyton: RT @maureenjennings: It's #TOC with a bullet. Number 6 and climbing in the trending topics. And the conference just started. Stay tuned.

kate_eltham: @KatMeyer Now you make me wish I was in that session instead #toc

KatMeyer: @kate_eltham are you in ebook session? #TOC b/c i want to be there too!

spiver: #toc wow. Genuine & authentic are the new "tricks" of marketing. This is going to be interesting...

andrewspong: Delighted that so many people are tweeting (http://bit.ly/v3N4) from Tools of Change for Publishing (http://bit.ly/rI7t) #toc

jsteeleeditor: In the eBooks I tutorial session at #toc. Screen shots on projector screen are too small to read from halfway back in the room. :(

Achernar: RT @MichaelHyatt: A quality blog creates interaction, is easily accessible (no registration required), equips the reader. #TOC

kate_eltham: @KatMeyer yep, it's dry but really good content. Stats, stats, and more stats! #TOC

michaelhyatt: If you are not at the O'Reilly Tools of Change Conference and want to follow along, create a search group in Twitter with the #TOC tag.

KatMeyer: free vs. not free - use free to build opportunities to further engage customer (i paraphrase @chrisbrogan here). showing us flip vid #TOC

eykd: #toc Sitting in the Blogging/Social Media tutorial, wondering when The Machine Stops. http://is.gd/iUxp

andrewspong: Discovering a lot of interesting delegates to follow at Tools of Change for Publishing (http://bit.ly/rI7t) via #toc http://bit.ly/v3N4

Kirtim: Not a big surprise but no one in the XMLworkshop at #toc is twittering. I envy the @chrisbrogan session!

Springbaby31: @Chrisbrogan just recorded the room on his Flip #TOC

kate_eltham: Here's a vocation I never heard of before "Library Scientist". How nerd-cool is that? #TOC

chadrem: So @chrisbrogan is now talking about Flip Video cameras. Right after I uploaded my Flip video I just shot to YouTube http://is.gd/iUx #toc

hsanderson: @michaelhyatt agreed. That would be a great feature for all channels #toc

DanKok: @estherschindler should e a really good conference., especially with eBooks at the tipping point. Create a search group with #toc.

thewritermama: #TOC I hate the term "Soccer Mom," Chris. Marketers: Stop using the term "Soccer Mom." It's insulting!

KatMeyer: @aaronhierholzer @kate_eltham i think a little more on the content/stats/how-to's would be helpful over here. #TOC

andrewspong: In the lit/movitvational/IT/finance spheres rather than in STM content? RT danwallek: 64% growth in eBook sales this year #toc

WritingSpirit: If you want to get live tips from O'Reilly's Tools for Change in Publishing conference, search 4 & follow #toc at http://search.twitter.com

cmaisannes: loves that the ebook I tutorial break this morning is scheduled to coincide with the announcement from Amazon #TOC

laurahazardowen: OMG TWITTER FAIL #TOC

upendal: #toc

kirkbiglione: Cold and wet in Pasadena this am. Looking forward to some fine NYC weather. Next stop Burbank. #toc

KatMeyer: @azkat is next 2 me @ #TOC &she's typing away on facebook while i'm tweeting - battle of the soc media platforms!

SuzAxtell: RT @Chad Capellman @chrisbrogan talking about Flip cameras. Right after I uploaded my Flip video just shot to YouTube http://is.gd/iUx #toc

GeoffreyDennis: @cmaisannes when is the annoucement? #toc

primagames: @chrisbrogan showing Sigler's CONTAGIOUS trailer @ #TOC

hsanderson: @chrisbrogan have you seen booklaunch 2.0 video on YouTube? #toc

DanKok: RT @MichaelHyatt: If you are not at the O'Reilly Tools of Change Conference , create a search group in Twitter with the #TOC tag.

thewritermama: Book trailers are better than postcards. #TOC

kishizuka: At office filing a story in the am - counting on you Tweets for #TOC updates.

rodzvilla: Time to follow the comments from #TOC- so far someone didn't realize librarians got degrees in library science and there's lots of stats.

michaelhyatt: @ChrisBrogan is talking about book trailers on YouTube.com. We’re doing this quite a bit, but we need to STEP it up! #TOC

michaelhyatt: Someone just shot a video of our session on a Flip phone and @ChrisBrogan just displayed it on the screen. “Instant” is the key word. #TOC

totai: @MichaelHyatt what tool can u do that with on your iPhone? #toc

toc: RT @MichaelHyatt: If you are not at the O'Reilly Tools of Change Conference , create a search group in Twitter with the #TOC tag.

SuzAxtell: RT @kate_eltham EBook Business Models & Strategies seminar notes here: http://tinyurl.com/al5td6 #TOC

RuelBass: don't worry chad...I thought it WAS riveting #toc

bostonbookgirl: @MichaelHyatt Re:Book trailers for those of us playing #TOC at home. Is @ChrisBrogan arguing they help move books?

jmvrankin: #TOC Shelafari social networking around books http://www.shelfari.com/

Springbaby31: #TOC recorded @Chrisbrogan back with my Flip and posted to Youtube. Video processing link tk.

RonHogan: #TOC we're in a digression about book trailers. which I've long held are too easy to make, or at least to make badly.

jforrest: keep the #TOC tweets comin'!

michaelhyatt: You can also create a #TOC group in Tweetdeck, using the Search feature. I don't know of a way to do this EASILY on iPhone.

KatMeyer: @chrisbrogan demo-ing upcoming.org - sort of like booktour.com. but not book specific. #toc

luv_iphone: #iphone You can also create a #TOC group in Tweetdeck, using the Search feature. I don't know of a way to.. http://tr.im/ff2g

hsanderson: @jessreads check out upcoming.org and see if we can list Canadian events #toc

laurahazardowen: i do want to see where @michaelhyatt is. i want him to raise his hand! @chrisbrogan, go back to that. #TOC

hsanderson: RT @toc: RT @MichaelHyatt: If you are not at the O'Reilly Tools of Change Conference , create a search group in Twitter with the #TOC tag.

cmaisannes: @GeoffreyDennis 10 a.m. :http://topnews.us/content/23406-what-will-amazon-unveil-today-s-press-conference #TOC

SuzAxtell: Check out the #TOC tweeting action (we're number 4--watch out Grammys, Valentine's Day, and Chris Brown!): http://bit.ly/NL4d

totai: You can also use twitterfall with #toc for a real time cascading view of the conference. www.twitterfall.com

pdlug: checked in at #toc skipping the morning tutorials to get some work done

spiver: Just bought flip video during chris brogan's talk at #toc

cmaisannes: @GeoffreyDennis 10 a.m.: http://tinyurl.com/d7o95q #TOC

chrisbrogan: Speaking to brilliant people (or AT brilliant people, bad me) at O'Reilly's Tools of Change #toc

michaelhyatt: @ChrisBrogan is explaining to the n00bs what Twitter is. Better question to answer: “What has my attention?” #TOC

KatMeyer: clever russ RT @russmarshalek: perhaps we should investigate the phonograph machine! #notattoc #toc

Springbaby31: Here's the video I recorded with my Flip @Chrisbrogan and posted to Youtube during #TOC presentation http://snurl.com/bksxf

KatMeyer: @chrisbrogan dem'ing twitter. but, as we know, u have 2 just twitter 2 get twitter, so mayb a futile demo for noobs #TOC

kate_eltham: LOL "Authors are terrible indexers!" Ken Brooks, Cengage #TOC

CuriousTwit: Chris Brogan thinks I'm brilliant. Well, as part of a collective #toc

applehillfarm: at Tools of Change Conference, listening to Chris Brogan #toc

michaelhyatt: This may be one of the most interesting, novel presentations I have ever seen. Totally random. Totally non-linear. @ChrisBrogan at #TOC

upendal: Chris just showed me how to use twitter #toc

eykd: #TOC Ah, signal -vs- noise.

thewritermama: "I don't have a message. I have a service to you." Brogan #TOC

KatMeyer: Kent Watson of PubWest asking about QUALITY of messages being sent in twitter... #TOC

chadrem: I don't try to control the message. I have a service to you. - @chrisbrogan #toc

laurahazardowen: I am positive that the people who are saying there's no reason to use Twitter are not on Twitter. #TOC

betsyp: talking twitter #toc. people ask; why talk to people u don't know?

glcuccureddu: RT @MichaelHyatt: @ChrisBrogan is explaining to the n00bs what Twitter is. Better question to answer: “What has my attention?” #TOC

spiver: What is quality of twitter? "ambient intimacy" is best definition. Who first said that? Awesome. #toc

upendal: Twitter makes me think of twit #toc

toc: Check out the #TOC tweeting action (we're number 4--watch out Grammys, Valentine's Day, and Chris Brown!): http://bit.ly/NL4d

primagames: is this @chrisbrogan #TOC session feeling a little unfocussed and wandering to anyone else? a lit

michaelhyatt: RT @dslessing: @chrisbrogan: always always celebrate the audience. Author Twitter page with background of readers holding up book #TOC

betsyp: #toc chris brogan calls it human interaction, even if 140 characters. authors connect w audience.

toc: #TOC wireless password is case sensitive....bookmark, not Bookmark

ljndawson: At #TOC - just arrived (late) - torn between the XML sessions and the Kindle relaunch over at the Morgan. WHY can I not be in 2 places @1ce?

thewritermama: It's the talk around the book that gets people to read the book. That's buzz. #TOC

KatMeyer: @chrisbrogan on marketing MESSAGE versus interaction. old school marketing "messages" r FAIL. b/c they don't involve audience/customer #TOC

kate_eltham: Mid-session break, thank god. Can unfreeze my fingers! #TOC

secondome: up'n'running al Marriot Marquis Times Square NY per la #TOC Conference

WritingSpirit: RT: @thewritermama It's the talk around the book that gets people to read the book. That's buzz. #TOC

laurahazardowen: it's not about the book. it's about the experience around it. #TOC

michaelhyatt: RT @laurahazardowen: it's not about the book. it's about the experience around it. #TOC So true.

eykd: Hey, Twitter is Interactive Storytelling. #TOC

Springbaby31: @RonHogan making a great point about use of Twitter to share books and authors. #TOC

KatMeyer: @ronhogan talking about twitter as a living narrative -- engage w/ users they may get interested in u and your book. #TOC

cmaisannes: thinks #TOC broke twitter!

RuelBass: the ecosystem around the book... #toc

johnatlarge: The new game in tech pubs as well. RT @laurahazardowen: it's not about the book. it's about the experience around it. #TOC

bamiller664: RT This may be one of the most interesting, novel presentations I have ever seen. Totally random. Totally non-linear. @ChrisBrogan at #TOC

KatMeyer: @annkingman u r being featured on big screen by @chrisbrogan (well, BOTN is anyway!) #TOC

KatMeyer: RT @russmarshalek: I don't think we have fully discussed how we can harness microfiche for book publicity yet. #notattoc #TOC)

toc: Use ConfLink to connect w/ other #TOC attendees. Set up your profile, see who else is here, and more! Opt-in at www.toccon.com/go/conflink

mikecane: While they clutch their pearls at #TOC I just got a whole shitload of tweets for eBooks added to the iPhone App Store.

WritingSpirit: RT @laurahazardowen: it's not about the book. it's about the experience around it. #TOC

Springbaby31: @Chrisbrogan sez he thinks of Twitter as the new phone #TOC

thewritermama: "Twitter is the new phone." Brogan #TOC

hsanderson: RT @mikecane: While they clutch their pearls at #TOC I just got a whole shitload of tweets for eBooks added to the iPhone App Store.

betsyp: #toc chris brogan "i think of twitter as the new phone"

GeoffreyDennis: @MichaelHyatt RT, very non linear and random. Some good pieces of content here and there. #toc

ami_with_an_i: @annkingman Looking at Books on the Nightstand homepage-Brogan has it on the bigscreen at #toc

laurahazardowen: RT @toc #TOC wireless password is case sensitive....bookmark, not Bookmark

thewritermama: So, in Brogan's talk, I'm getting that I can use tech tools to create passionate users and participate with my book's audience. #TOC

primagames: @bamiller664 I'm not convinced. Having that feeling I could get this on blogs every day #TOC

laurahazardowen: i want more about cool ways to use twitter, and stories--less convincing about why it is worth it #TOC

michaelhyatt: Twitter search is a great way to find people who are prospects for your books. Search specific topics. @ChrisBrogan at #TOC.

ellenfweber: RT @MichaelHyatt: RT @laurahazardowen: it's not about the book. it's about the experience around it. #TOC So true.

susandanziger: At the #TOC conference watching a speaker drink beer at 9:45am !

mikecane: Monitoring #TOC and eBooks via TweetGrid. WTF? Kindle 2 getting exclusive Stephen King stuff? Must check out this headline.

KatMeyer: i am freezing. dear toc people - i DID dress in layers, but unfortunately checked my coat. pls turn on heat. #TOC.

eykd: God bless Conan O'Brian. #TOC

RonHogan: #TOC @chrisbrogran with love: "If Gary was here, he'd say the same things I'm saying, only ridiculously loud." .

hsanderson: @susandanziger I was wondering if that was beer #toc

mikecane: #TOC Amazon to announce an EXCLUSIVE eBook from Stephen King. WSJ: http://tinyurl.com/avnuca

KatMeyer: @hsanderson @susandanziger it's water. it's just in a fancy bottle. @chrisbrogan is not drinking beer yet. #TOC

eykd: "Conan, you really need to lick the rock." #TOC

laurahazardowen: RT @mikecane: #TOC Amazon to announce an EXCLUSIVE eBook from Stephen King. WSJ: http://tinyurl.com/avnuca

RuelBass: train a palette...? #toc

Steve_Hamilton: @BostonBookGirl I *was* going to attend bits of #TOC, but can't for various reasons. #notattoc will make this *sniffle* easier.

markcoker: RT @susandanziger: At the #TOC conference watching a speaker drink beer at 9:45am !

michaelhyatt: It’s too bad Amazon.com isn’t announcing Kindle 2.0 here at the #TOC conference. I’m just jealous.

Kirtim: Curious why Eric Severson has not mentioned epub in his "important XML for publishers' at #toc?

jsteeleeditor: Switched over to blogging and social media tutorial - walked in to long Conan O'Brien clip: wine tasting (and eating dirt?). #toc

RuelBass: i watch youtube in the car...you don't? #toc

thewritermama: "Yeah, I watch Youtube in the car, you don't?" Brogan #TOC

eykd: Video blogging != Appearances on Conan O'Brian... does it? #TOC

BookNet_Canada: RT @michaelhyatt: It’s too bad Amazon.com isn’t announcing Kindle 2.0 here at the #TOC conference. I’m just jealous.

GeoffreyDennis: @michaelhyatt yep, I was tempted to run over for the big annoucement and then come back, oh well, too late now. #toc

ivanmironchuk: Following the #TOC thread through TweetDeck search

michaelhyatt: I only have an hour of battery time left on my Mac. Argh. I need an electrical outlet. I should of brought a spare battery. #TOC

primagames: @chrisbrogan: let's not forget the power of appearing on a national late-night #TOC

laurahazardowen: good business model: coming off "as a genuine person sharing parts of his life in a way that comes back to revenue" @chrisbrogan #TOC

mikecane: RT: @CNETNews: Live blog: Amazon's e-book event http://tinyurl.com/bdmnwf #TOC #notattoc

GeoffreyDennis: @michaelhyatt odd, not outlets at a #toc conference?

eykd: @chrosbrogan gets on the ClueTrain! #toc

KatMeyer: @markcoker r u at Amazon announcement? #TOC

eykd: "Just because you can use Twitter doesn't mean you should."#TOC

hsanderson: @toc looks like #toc is number 1 now

jsteeleeditor: "Just because you *can* use Twitter doesn't mean that you should on behalf of your organization" - Chris Brogan #toc

KatMeyer: @michaelhyatt i am looking for outlet too. i have maybe 4 minutes left b4 battery dies. switching to iphone soon #TOC

RonHogan: #TOC on the left side of the ballroom, some of us have surge protectors on our tables.

eykd: I wish I'd brought my low-power, long battery life laptop to #toc.

twithority: New Twitter Trend: #TOC http://tinyurl.com/dn8g7h

abhaga: Searched Twitter for #TOC: http://tinyurl.com/cyyvrc . Are there parallel sessions going on? Kind of confused by tweets coming in.

daymix: New Twitter Trend: #TOC http://daymix.com/TOC/

michaelhyatt: I'm glad to hear @ChrisBrogan say he doubts the FaceBook value proposition. I agree. I am getting really tired of it. #TOC

KatMeyer: RT @RonHogan: #TOC on the left side of the ballroom, some of us have surge protectors on our tables. (if your laptop is also dying)...

mikecane: For those who want to follow #TOC and #notattoc, use TweetGrid! http://www.tweetgrid.com

cmaisannes: Stephen King is a good one to publicize Kindle... He did an ebook experiment before, back in the day, yes? #TOC

thewritermama: If I stick my hand out to shake your hand, don’t stick your tongue in my mouth. Brogan #TOC

laurahazardowen: On Facebook and MySpace marketing: "If I'm using my hand to shake your hand, don't put your tongue in my mouth." @chrisbrogan #TOC

x5315: http://twitterfall.com/#TOC is the best place to find all your #TOC and #notattoc news!

michaelhyatt: RT @laurahazardowen: On Facebook marketing: "If I'm using my hand to shake your hand, don't put your tongue in my mouth." @chrisbrogan #TOC

jimhandi: RT @spiver: What is quality of twitter? "ambient intimacy" is best definition. Who first said that? Awesome. #toc or friendly face timejo

markcoker: Great soc media mkting etiquete metaphor from @chrisbrogan at #toc. "If I reach out to shake your hand don't put your tongue in my mouth"

josephinedamian: RT @MichaelHyatt: RT @spiver: #toc "everyone says they'll never get on twitter but everyone eventually does" @chrisbrogan So true!

spiver: RT @michaelhyatt: I'm glad to hear @ChrisBrogan say he doubts the FaceBook value proposition. I agree. I am getting really tired of it. #TOC

albert5888: RT @josephinedamian: RT @MichaelHyatt: RT @spiver: #toc "everyone says they'll never get on twitter but everyone eventually does" @chris ...

michaelhyatt: @ChrisBrogan does video book reviews on his blog on Fridays. I love this idea. I’m totally going to steal it. #TOC http://bit.ly/364yqN

CuriousTwit: ChrisBrogan on overselling on social media: 'if I hold out my hand to shake your hand, don't stick your tongue down my throat' #toc

glecharles: RT @thewritermama If I stick my hand out to shake your hand, don’t stick your tongue in my mouth. Brogan #TOC (a note for ecommerce mktrs.)

mikecane: #TOC #notattoc #ebook Free PDF eBook: What Really Happened During the Middle Ages http://www.knowledgequestmaps.com/hsfotdpromo.htm

kate_eltham: RT @jafurtado Marvel Digital Comics by Matryn Daniels http://tinyurl.com/dx4ovc #TOC

albert5888: RT @spiver: What is quality of twitter? "ambient intimacy" is best definition. Who first said that? Awesome. #toc or friendly face timej ...

eykd: www.twitterfall.com/#TOC --- Awesome.

glecharles: thinks the book/movie trailer comparison is ridiculous w/o mention of marketing budgets and level of professionalism for each. #TOC

walkley: lobby at the Marriott full of interesting people #toc

ftoolan: If the value proposition for books is diminishing on facebook, where is it rising? #toc

Springbaby31: @ChrisBrogan links to Amazon from his blog cuz it's easiest but does not advocate it over any of the other e-tailers. #TOC

mikecane: #TOC #notattoc Kindle 2 16 shades of gray, more battery life.

mikecane: #TOC #notattoc Kindle 2 THINNER than an iPhone. Sheesh.

upendal: Chris is an influencer for sure but he is also not typical of the aver person. Influencing IS his full time job which he's very good at #toc

RuelBass: one hose...2 coin slots...don't confuse your customers! #toc

johnatlarge: Dang. Why aren't I at #TOC? Looks to be the place to b for next gen publishing today.

hsanderson: iPod battery almost dead already = no tweets this aft. So sad. #toc

laurahazardowen: next time i will not drink 3 cups of coffee before a 4-hour panel. #toc

Rob_Shrake: Is wondering where the glossary or dictionary is for #hashtags? Example, what is #toc or #tcot. Who makes this stuff up?

cmaisannes: Kindle 2.0 info: http://tinyurl.com/bo47br #TOC

albert5888: RT @daymix: New Twitter Trend: #TOC http://daymix.com/TOC/ #TOC

mikecane: #TOC #notattoc Kindle 2 pre-order page: http://tinyurl.com/aqcc6z

hsanderson: @unmarketing hi class from #toc

KatMeyer: Should u b everywhere? I don't think so. @chrisbrogan #toc

laurahazardowen: "If you're going to be everywhere, you have to answer the phone and you have to offer customer service everywhere." @chrisbrogan #TOC

michaelhyatt: My dear wife, @GailHyatt, just “suggested” that I Tweet less. Okay. I guess I’m getting a little too carried away at the #TOC conference.

dslessing: @chrisbrogan sold $8000 worth of books on Amazon Dec and Jan as book reviewer from his blog #toc

eykd: @chrisbrogan "One more phone to answer" Man, I totally hear you. I hate phones. #TOC

mikecane: #TOC #notattoc K2 has 250,000 word dictionary. Yeesh! Sony Reader does not!

Springbaby31: Chris Brogan taking questions at #TOC. Let me know if you have a question u'd like me to ask for you if ur not here.

jsteeleeditor: Q: Should you be on every soc media channel? @chrisbrogan A: I don't think so. Invest in reverse order you can pull away if needed. #toc

laurahazardowen: so find out where your customers are, and be there. (and i'll add: genuinely get into it!) @chrisbrogan #TOC

soufron: #toc "where is the money"... good question :-)

laurahazardowen: p.s. a lot of @chrisbrogan's best soundbytes are 140 characters or less. #TOC

thewritermama: I agree with Chris Brogan that e-mail marketing is so key. And is in no way dead. With PERMISSION! #TOC

mikecane: #TOC #notattoc K2 has text-to-speech. Will READ OUT LOUD to you. (I hope not with Bezo's voice & laugh!)

lisaboyd: @MichaelHyatt Don't tweet less! @gailhyatt can just filter out your #TOC tweets :) I like hearing what your sharing!

CuriousTwit: was briefly perturbed by a self-flushing toilet at #toc

RonHogan: #TOC @chrisbrogan "If you're going to be everywhere, you have to answer the phone and provide customer service everywhere."

julietrelstad: Getting up to speed on XML at #toc

hsanderson: RT @mikecane: #TOC #notattoc K2 has text-to-speech. Will READ OUT LOUD to you. (I hope not with Bezo's voice & laugh!)

KatMeyer: Cory Doctorow asks about bringing booksellers into soc media mktg loop #toc

ericwilbanks: Following the O'Reilly conf this morning...seems Chris Brogan is calling Twitter "ambient intimacy" and "interactive story-telling." #TOC

chapmanchapman: RT @dslessing: @chrisbrogan sold $8000 worth of books on Amazon Dec and Jan as book reviewer from his blog #toc

davidnygren: Staring at #TOC search http://search.twitter.com/search?q=toc cheaper than attending but making it hard to do my job. Wait-pub is my job!!!

eykd: 2 hours on twitter at #TOC, andI think I finally get it.

kate_eltham: Revenue models for eBooks... all publishers focusing on direct payment, no advertiser or sponsor models. #TOC

michaelhyatt: RT @lnobles: Anderson News Suspends 'Normal Business Activity' http://bit.ly/14cQUS (This can't be good.) #TOC

Ugotrade: @chrisbrogan at #TOC talkin about how to slice up yr contact list/social networks with batchbook http://www.batchblue.com/

KatMeyer: Tag your customers to keep MSG on target, relevant to their interests (email mktg) #toc

beamer: @Rob_Shrake so far I have table of contents and Thoroubred Owners of California - decisions decisions for #toc

kate_eltham: Wondering where the extra enriched content is in trade publisher model. Why sell only book content when u can extended user experience? #TOC

alanriley: @MichaelHyatt I respectfully disagree with your sweet wife! ;-) Keep those tweets coming for those of us who couldn't be there! #TOC

beamer: also tools of change for #toc

alfredtwo: @MichaelHyatt But what of us not at #TOC How will we find out what is going on if you don't Tweet?

TUnderwood: RT #TOC @chrisbrogan "If you're going to be everywhere, you have to answer the phone and provide customer service everywhere."

beamer: @Rob_Shrake Apparently #toc - http://www.toccon.com/toc2009 - google search

mikecane: #TOC #notattoc HOLY SHIT! STEPHEN KING is on stage at the Kindle 2 debut!!

mikecane: RT: @mike_elgan: Watch two video demos of the new Kindle 2 here: http://bit.ly/w0jm #TOC #notattoc

markmark7: Rarram... o bondinho já subiu e desceu umas 328946 vezes. #toc? hehehe

mikecane: Not getting anything more from #TOC Did everyone stop to watch the frikkin Kindle 2 videos?!!?

mikecane: RT: @jafurtado: 14 months ago we had 90,000 books available for Kindle. Today it's 230,000 and we're accelerating." #TOC #notattoc

conniereece: @MichaelHyatt With all due respect to @GailHyatt, I'm enjoying your tweets from #TOC. Especially what @chrisbrogan had to say.

kate_eltham: @TOC speaking as an Aussie who can't access Kindle, I'm very grateful for the iPhone app! #TOC

VogeleLaw: Arriving at #toc.

chelseagreen: Should I continue with @chrisbrogan's social media pres, or go to the ebooks room @11? #toc

lwaldal: whoops. in re-arranging my usability research room to get power for my macbook i turned off wi-fi for the conference. sorry! #TOC

Fernham: @budparr ah...tools of change... thank you for spelling #toc I've been wondering what it was for a while. Let the execrable puns begin

chadrem: My review of the saga I put myself through during @chrisbrogan tutorial & notes from the first half of the session http://is.gd/iV3k #toc

TUnderwood: @conniereece and to get all of the #TOC go to twitterfall http://is.gd/iV5y

mikecane: #TOC #notattoc So Amazon doesn't mention ePub capability at all. Way to go, monopoly-breath!

claudiamello: @MichaelHyatt Please don't tweet less! Your tweets about #TOC are interesting.

kate_eltham: eBook tutorial: wondering if trade publishers licence "digital rights" from authors as bundle or specify eBook rights, other media etc #TOC

mikecane: #TOC #notattoc King put a PINK Kindle in his story. So Bezo gave him a one-of-kind PINK Kindle. Me wanna fwow up now, k?

RuelBass: yeah...hotcoffee...is anyone else COLD? #toc

djchuang: RT @lisaboyd: @MichaelHyatt Don't tweet less! @gailhyatt can just filter out your #TOC tweets :) I like hearing what your sharing!

TUnderwood: @conniereece: twitterfall keeps auto-updating the feed #toc It is fabulous.

mikecane: Did the WiFi at #TOC go down or what? Someone THINK: 3G on iPhone!

cmaisannes: It is problematic for authors if publishers contract rights to digital content but then don't develop digital content. = Content death #TOC

ljndawson: #TOC - the Kindle just relaunched - got the press release a second ago

Rob_Shrake: RT @Beamerbeamer Apparently #toc - http://www.toccon.com/toc2009 - google search - Thanks!

Springbaby31: @chadrem You're being too hard on yourself in your blog post! #TOC

cmaisannes: Did Ken Brooks (Cengage) just say there is no value in the long tail? #TOC

chelseagreen: Ebooks seminar seems to be highly attended. #toc

kate_eltham: eBooks seminar: discussing the limitations and opportunities of digital editions of children's picture books. #TOC

mikecane: Someone at #TOC just revealed WiFi *was* accidentally TURNED OFF in conference rooms. All your tweets? We don't haz them!

mkirschenbaum: getting ready to head up for O'Reilly Tools of Change; will be live-tweeting as of tomorrow #TOC

kate_eltham: Interesting, some enriched versions (inc. sound, animation etc) are tough sell to publishers who may not have multimedia rights on work #TOC

eykd: I've got power. Nice. #toc

chelseagreen: At what point are ebooks, audio books, video books, no longer books and simply digital content? Why are we still wed to book biz model? #toc

mikecane: #TOC #notattoc Insane, all the people I'm seeing ordering the Kindle 2 via search twitter. What will Sony do now?

ginablaber: via @MichaelHyatt: If you want to follow the O'Reilly Tools of Change Conference, create a search group in Twitter with the #TOC tag

mikecane: #TOC #notattoc Oh, aside from no mention of ePub, no mention of Kindle books to SMARTPHONES. Hmmm!

MarkWGaither: #TOC sounds very cool. Two of my favorite things-technology and constructive change-under the same roof. I'm gleaning good stuff from

mikecane: RT @bynkii:The kindle 2...now twice as easy to lose #TOC #notattoc

kirkbiglione: Catching up on #toc at Burbank airport. Tweet volume is impressive. Last year I was a lonely tweeter.

DanKok: RT @mashable: Kindle 2.0: Thinner, More Storage…But Is It Enough? ( http://ping.fm/fdFkj ) #toc

JaimeyWB: Wishing everyone at #TOC a great show this week!

shermanhu: @ wht pt R ebks, audio bks, video bks, no longer bks & simply digital content? Why R we still wed 2 bk biz model? #toc (via @chelseagreen)

toc: At #TOC, LibreDigital announced that Plastic Logic has selected it to serve published content to the new PL Reader http://bit.ly/1feKab

mikecane: #TOC #notattoc Ummm ... I'm hearing the Kindle 2 no longer has an SD card slot. WTF?!

jmvrankin: #TOC eBook format compatibility chart (browsers, OS, hardware) http://helpebook.com/compatibilityChart/

andrewspong: RT @shermanhu: @ wht pt R ebks, audio bks, etc no lngr bks & simply digital content? Why R we still wed 2 bk biz mdl? #toc via @chelseagreen

chadrem: We are now looking at the Wordpress 2.7 install of @chrisbrogan 's blog. #toc

shermanhu: Chad's saga during @chrisbrogan tutorial & notes fr 1st 1/2 of session http://is.gd/iV3k #toc (via @chadrem)

primagames: @chrisbrogan: "don't obfuscate your contact info" - let users reach out to ya. I agree, but can it be tougher for publishers/companies? #TOC

shermanhu: consumers R looking 4 shorter form content. eBook abridgements may do very well. #toc (via @DanKok)

shermanhu: Watch 2 video demos of the new Kindle 2 here: http://bit.ly/w0jm #TOC #notattoc (via @mike_elgan & @mikecane)

mikecane: RT: @GearDiarySite: Kindle 2 announced - Whispersync is what everyone should be excited about http://tinyurl.com/bpt6tg #TOC #notattoc

SuzAxtell: RT @kirkbiglione: Catching up on #toc at Burbank airport. Tweet volume impressive. Last year I was a lonely tweeter. [Thx for trailblazg!]

michaelhyatt: I've been on a conference call. Now it's time to go back and hear @ChrisBrogan. I'm running late! #TOC

Ugotrade: OMG @chrisbrogan name checked me at #TOC for my 9000 word posts!!!!

mikecane: #TOC #notattoc Why does this shit happen to ME? http://twitter.com/twopular/statuses/1192252136

kate_eltham: eBooks seminar: it seems clear that Academic/Higher Ed publishing will drive eBook market. Over time this will flow to mainstream #TOC

shermanhu: ChrisBrogan recommends using http://www.batchblue.com/ to slice up your contact lists/social networks #toc (via @CuriousTwit)

laurahazardowen: yay! everyone else hates how stephenie meyer spells her name, too. #toc

chelseagreen: You can't distribute data effectively by locking it up. Proprietary is dead. #toc

andrewspong: RT @chelseagreen: You can't distribute data effectively by locking it up. Proprietary is dead. #toc

chelseagreen: Anyone at #toc got an iPod charger I could use for 10 minutes during lunch?

SuzAxtell: RT @chelseagreen: You can't distribute data effectively by locking it up. Proprietary is dead. #toc

mikecane: #TOC #notattoc People griping about Kindle 2's $359 price. They want $199, if not even $99.

bobcarlton: RT @shermanhu: Watch 2 video demos of the new Kindle 2 here: http://bit.ly/w0jm #TOC

eykd: Amazon is totally missing the 10-year-old-with-a-library-card demographic. #TOC

andrewspong: Which format? Indiv or inst? RT @kate_eltham: eBooks seminar: it seems clear that Academic/Higher Ed publishing will drive eBook market #TOC

kate_eltham: Useful eBook compatibility chart at http://helpebook.com/compatibilityChart/ #TOC

shermanhu: Follow O'Reilly Tools of Change Conference with Twitter #TOC tag (via @MichaelHyatt & @ginablaber)

KatMeyer: AMEN! RT @SuzAxtell: RT @chelseagreen: You can't distribute data effectively by locking it up. Proprietary is dead. #toc

shermanhu: "14 mths ago we had 90K books avail 4 Kindle. 2day it's 230K & we're accelerating." #TOC #notattoc (via @jafurtado & @mikecane)

mageier: listening in on the OReilly Tools of Change for Publishing, tag #TOC. all kinda shakeups going on in that world, let's C what pearls we get

mikecane: RT: @Hadrien: Kindle 2: Final words. It's a Kindle 1 that looks slightly more like a product designed by Apple instead of a Cylon. #TOC

shermanhu: Revenue models 4 eBooks: all publishers focus on direct pmt, no advertiser / sponsor models. #TOC (via @kate_eltham)

cmaisannes: RT w/ #TOC: Cengage reveals ebooks sold at chapter level = sizable revenue, thanks to students who didn't buy textbook & must cram for test

mikecane: #TOC #notattoc So now WITHOUT SD Card, everyone must PAY Amazon to email their text files onto it?! Is that true?

ellenfweber: @MichaelHyatt Have gone over to #TOC with no idea how to listen or reply. Is there a TOC guidelines for Dummies?

Kirtim: Hey @chrisbrogan #toc broke ass gourmet check out mud cookies from Haiti http://twurl.nl/d3fkny

booktype: RT @KatMeyer: AMEN! RT @SuzAxtell: RT @chelseagreen: You can't distribute data effectively by locking it up. Proprietary is dead. #toc

thewritermama: Brogan keeps talking about "platformizing" books, but before you do that don't nonfiction authors need to platformize their expertise? #TOC

shermanhu: @chrisbrogan sold $8000 worth of books on Amazon Dec & Jan as book reviewer fr his blog #toc (via @dslessing@chapmanc & hapman)

andrewspong: What sort? Mostly arts? How many STM? RT @shermanhu: "14 mths ago we hd 90K books avail 4 Kindle. 2day it's 230K & we're accelerating" #TOC

SuzAxtell: http://twitpic.com/1ely9 - Check out what we're giving away at #TOC tomorrow, signed by @timoreilly

chadrem: Whew, totally meant to link to all of my "main site" pages in my blog. @chrisbrogan showcasing his at #toc just got my butt in gear. Done.

shermanhu: @chrisbrogan calling Twitter "ambient intimacy" & "interactive story-telling." #TOC (via @ericwilbanks)

slipdown: Tried to follow the #toc thread. Had to give up. Waaaayyy too many tweets and retweets. There is life outside TOC, doncha know.

thewritermama: Isn't it harder to go backwards, I guess is what I'm wondering? Why not platformize first, then pay for the cost of a book. #TOC

mikecane: #TOC #notattoc Wow! TweetGrid embeds twitpic pics! I see the one from @SuzAxtell!

gkamp: Big disappointment. kindle 2 still EVDO-only, hence constrainde to the US. #kindle #TOC

shermanhu: @chrisbrogan shares e-mail marketing key; no way dead. With PERMISSION! #TOC (via @thewritermama)

michaelhyatt: @ChrisBrogan is talking about different video blogging platforms: vidder.com, blip.tv, etc. #TOC

toc: Here's the preview of what we're giving away at #TOC tomorrow, signed by @timoreilly http://twitpic.com/1ely9

billtrippe: In the eBooks I session at #toc ; excellent detailed discussion

shermanhu: Discover where ur customers R, & B there. (Laura: genuinely get into it!) @chrisbrogan #TOC (via @laurahazardowen)

KatMeyer: @jtallent - some kindle luv 4 u RT @kirkbiglione: #kindle2 reads books aloud. Nice accessibility feature. #TOC

toc: we're giving away $12K worth of ebooks on a sony reader signed by @timoreilly at #toc http://is.gd/iVm6

thewritermama: You can make media that changes the way people interact. Brogan. #TOC

michaelhyatt: Viddler.com allows for comments right in the video stream. It’s hard to explain without seeing it. Very cool. #TOC

mikecane: RT: toc: we're giving away $12K worth of ebooks on a sony reader signed by @timoreilly at #toc http://is.gd/iVm6

wambel: #toc maybe should pay more attention to tutorial.

mikecane: That's @toc doing that giveaway. NOT ME! #TOC #notattoc at-sign C&P FAIL!

mikecane: RT: @kirkbiglione: @mikecane amazon doesn't charge for conversion by email. At least not yet. #TOC #notattoc

DanKok: Most trade publishers are selling ebooks directly from their websites. #toc

andrewspong: @dummies are you following #toc?

primagames: Anyone use that extra string to turn off the search field when you embed a YouTube video? Why? #TOC #nottoc

thewritermama: I want the book, the e-book, the audio, the pdf... Brogan #TOC

laurahazardowen: "I want the paper book, I want a web version, I want an audio version, and I want a way to self-sync that." @chrisbrogan #TOC

shermanhu: @ChrisBrogan (overselling on social media): 'if I hold out my hand 2 shk ur hand, don't stick ur tongue down my throat' #TOC

toc: #TOC attendees, don't forget to rsvp for the cocktail party tonight at Zanzibar that we're co-hosting with @mediabistro http://bit.ly/hrvm

chadrem: FYI #toc ers, tools like WordPress and Movable Type can be used as massively powerful publishing platforms. Ping me for examples if you like

billtrippe: At #toc, eBooks 1 session does a nice job of providing the landscape of different markets (Trade, STM, Reference, Education)

spiver: # @chrisbrogan: "I want books in paper, PDF, and audio at the same time and self-synch as I choose" #toc

michaelhyatt: Equip people by giving them a bundle of content: physical book, ebook, audio, PDF, etc. People want it all. @ChrisBrogan #TOC

mikecane: RT: @rmblr w/the instability of ebook prices, we're viewing what would've happened if Jobs had let music publishers choose the prices #TOC

BookNet_Canada: RT @laurahazardowen: "wants the paper book, wants a web version, wants an audio version, and a way to self-sync that." @chrisbrogan #TOC

laurahazardowen: you're not going to lose MORE $$, says @chrisbrogan, by equipping people to use your material. don't think of it as losing. #TOC

chelseagreen: @VerdantHFC Seems to me that there's value in sustainably printed and bound books, but why try to cram new content into old biz models? #toc

shermanhu: "Yeah, I watch YouTube in the car, you don't?" @chrisbrogan #TOC (via @thewritermama) (sh: uhh, no comment)

totai: @DanKok: yes but are most customers shopping at publishers websites? #toc

KatMeyer: @chrisbrogan talking about cannibalizing of sales from other formats. he doesn't believe it's an issue. no mention of zombies though. #TOC

mikecane: All I frikkin want is the eBook, FREE of DRM. Bugger the PAPER, the PDF, the audio, ad nauseum. Who needs MORE shit? #TOC #notattoc

KatMeyer: i want to go to there...RT @SuzAxtell: http://twitpic.com/1ely9 - Check out what we're giving away at #TOC tomorrow, signed by @timoreilly

laurahazardowen: "Why do what other publishers are doing? Why not rip off people in other verticals? Can you adapt it to what you're doing?" chrisbrogan #TOC

thewritermama: Everybody likes making something move. Brogan #TOC

spiver: "All the other media are bundling products-you guys aren't moving fast enough. Brogan at #toc

shermanhu: it's not about the book. it's about the experience around it. #TOC (via @laurahazardowen)

GeoffreyDennis: @totai maybe not, but the idea is to serve the customer effectively no matter where they shop. #toc

johnny_angel: RT @shermanhu: @ChrisBrogan (overselling on social media): 'if I hold out my hand 2 shk ur hand, don't stick ur tongue down my throat' #TOC

shermanhu: @chrisbrogan on mktng msg vs interaction: Old schl mktng "msgs" FAIL b/c don't involve audience / customer #TOC (via @KatMeyer)

DanKok: http://bit.ly/XlQHhttp://bit.ly/XlQH Selling books by the chapter, sampling. #toc

chadrem: In addition to bundling, you can use your book to actually blog *for* you. It's easy to convert book excerpts to blog import formats #toc

shermanhu: It's the talk around the book th gets peeps 2 read the book. That's buzz. #TOC (via @thewritermama)

laurahazardowen: "Moving $$ in an easy way to something that needs doing. Hey, that doesn't sound like a bad idea for publishers!" @chrisbrogan #TOC

twopular: @mikecane You are the top trend surfer for '#TOC' on twopular right now: http://twopular.com/trend/_TOC

WritingSpirit: RT: @spiver: @chrisbrogan: "I want books in paper, PDF, and audio at the same time and self-synch as I choose" #toc

michaelhyatt: A “wiki” is basically an editable web page. It allows you to use the community to create user-generated content. @ChrisBrogan at #TOC

kate_eltham: eBook seminar: "We can see a parallel between stand-alone book apps via iTunes and music" Leslie Hulse #TOC

HCPBlogging: XML makes content personal - one document appeals to many audiences. Makes the content relevant and focused without added time and $$. #toc

shermanhu: @chrisbrogan dem upcoming.org. Like booktour.com. but not book specific. #toc (via @KatMeyer)

Kirtim: Retweeting @BookNet_Canada: If you are looking for more technology and pub events check out BNC tech forum 2009 http://twurl.nl/hnauif #toc

chadrem: Just sent a DM to @ruelbass - who sits right next to me at #toc personal twitter history is made!

DanKok: mobile google book search. didn't know this was out there #toc

chadrem: We wrote our entire book in Google docs right in real time. - @chrisbrogan #toc

thewritermama: "More tools lighten the load. Parse it out." Brogan #TOC

toc: RT @DanKok: http://bit.ly/XlQH Selling books by the chapter, sampling. #toc

mageier2: thanks for the tweets from e-books, xml, and the copyright sessions! #toc

kate_eltham: LOL Re: bricks and mortar sales of eBooks "Good luck with that!" Ken Brooks #TOC

shermanhu: Hate term "Soccer Mom," @chrisbrogan. Mktrs: Stop using the term "Soccer Mom." It's insulting! (via @thewritermama) #TOC (sh: options?)

DanKok: Symtio - great idea - will it work?#toc

jtallent: #toc - The Kindle also does something Sony and iPhone eBook apps have not done -- it allows authors and small pubs to self-publish easily

jimhunt: RT @shermanhu :@ChrisBrogan (overselling on social media): 'if I hold out my hand 2 shk ur hand, don't stick ur tongue down my throat' #TOC

Kirtim: Cool event happening in Toronto in June bookcamp: http://twurl.nl/rm5k2h #toc

adamengst: Sad that I couldn't go to #TOC this year - though I'm recovering from the surgery well, I still tire easily, and traveling would be tough.

laurahazardowen: we are looking at @chrisbrogan's google reader!! he has tags like "interesting" and searches for himself as an RSS feed #TOC

RonHogan: oh boy: now kindle comes in pink. why don't more books come in pink? #notattoc and #toc

jimhunt: RT @shermanhu: Shld U B on every SM channel? @chrisbrogan A: Don't think so. Invest in reverse order U can pull away if needed. #TOC

Ed: @ShermanHu Don't try to delineate women. Speak to them like the equally (or more) minds they are. Targeting? Be in the right room :) #TOC

shermanhu: @chrisbrogan: "I want books in paper, PDF & audio @ same time & self-synch as I choose" #toc (via @spiver & @WritingSpirit)

kate_eltham: Interesting... STM publishers driving POD print sales via eBook collections, rather than other way round #TOC

jsteeleeditor: RT @toc RT @DanKok: http://bit.ly/XlQH Selling books by the chapter, sampling. #toc

totai: "Too Much Awesome, All In One Panel (A Guest Squeefest from SB Sarah)" http://tinyurl.com/dxy6dj #toc

Ed: @chrisbrogan @ShermanHu has been the hero sharing you out today! #TOC

thewritermama: If you are an editor, you're a curator. Brogan. #TOC

laurahazardowen: put your slush pile online! @chrisbrogan #TOC

eykd: Top ten things NOT to do at #TOC: #10, kick the surge protector off the table.

shermanhu: Gr8 book: "Just Ask A Woman - Cracking The Code of What Women Want & How They Buy" @thewritermama @Ed @chrisbrogan #TOC

hsanderson: RT @laurahazardowen: put your slush pile online! @chrisbrogan #TOC

billtrippe: Forgot to tag the Aplia reference as being from #toc, http://www.aplia.com/

michaelhyatt: @ChrisBrogan suggested we put our “slush pile” online. Maybe we could get users to review and rate. Hmm. #TOC

chadrem: "We have nine more minutes, who has eight more questions?" - @chrisbrogan awesome #toc

totai: RT @michaelhyatt: @ChrisBrogan suggested we put our “slush pile” online. Maybe we could get users to review and rate. Hmm. #TOC

shermanhu: Authormapper looks kinda cool. #toc (via @hsanderson)

mikecane: RT: @telegraphnews: India bans diplomats from facebook http://tinyurl.com/ag49dx #TOC

michaelhyatt: @ChrisBrogan is explaining at #TOC the difference between a home base and an outpost. He’s written about it here: http://bit.ly/TzeQ

RealTimeTrends: #TOC - has risen to the #6 trend on twitter. Follow here: http://idek.net/2Sz

chadrem: I challenge you to tell me why a blog isn't a better place to refer to than a website. - @chrisbrogan #toc

soufron: #toc so springer does not want to put DRM in their ebooks ?

mikecane: RT: @rkomatireddy: that kindle ebook reader thing looks cool. Now i just have to learn how to read... #TOC #notattoc

laurahazardowen: "I'm not totally sold on Facebook. Facebook is leaning toward the ghetto-y." @chrisbrogan #TOC

mahu: I'm looking at the #TOC trended topic and unusually I can't figure out what it is.

jimhunt: RT @MichaelHyatt: @ChrisBrogan is explaining at #TOC the difference between a home base and an outpost. http://bit.ly/TzeQ

billtrippe: #toc Leslie Hulse from HarperCollins notes that trade publishers whose books sell into schools need to provide NIMAS format

Springbaby31: Oh my! Chris Brogan showed his FB homepage & my Comment to his status post was midpage & he said "Hi Kelly, there u r on my FB page" #TOC

shermanhu: Kindle allows authors & small pubs 2 self-publish ez-ly, unlike Sony & iPhone eBook apps (via @jtallent) #TOC

KatMeyer: 1 step closer 2 hello kitty! RT @RonHogan: oh boy: now kindle comes in pink. why don't more books come in pink? #notattoc and #toc #TOC

VogeleLaw: In the speaker room, working, but ready for a bite to eat... #toc

Ed: RT @ShermanHu: Kindle allows authors & small pubs 2 self-publish easily, unlike Sony & iPhone eBook apps (via @jtallent) #TOC

johnny_angel: #toc blog let's you get to know the personality. URL seems like you're selling your store.

DavidDurand: @toc @tizra lets anyone host content by-chapter or any other unit for sales, subscription, or sampling. Why be borg'ed by Google? #toc

andrewsavikas: Retweeting @toc: we're giving away $12K worth of ebooks on a sony reader signed by @timoreilly at #toc http://is.gd/iVm6

totai: Is the new Kindle being pushed by Amazon or pulled by the consumer? I would say it's more the latter than the former. #toc

michaelhyatt: For you non-publishers, a “slush pile” is a stack of unread proposals and manuscripts from authors who want to get published. #TOC

adamengst: It's kind of fun following along with #TOC via a TweetDeck search on (#TOC OR @TOC or TOC)

6minutes: @mahu #TOC = Tools of Change for Publishing Conference from O'Reilly http://www.toccon.com/toc2009

DanKok: Do you use different ISBN's for each eBook format? What about DLI's? #toc