Tweets

CuriousTwit: after a nice lunch, prepares for more learning at #toc as Francois Gossieaux talks about Building Communities Around Content.

jsteeleeditor: In Ashley Gordon's "Understanding and Profiting from Print on Demand" tutorial - she's taking questions on "Opus" postcards. :) #toc

kishizuka: At Building Communities Around Content at #TOC

RonHogan: #toc oh, god: we're being split up into groups to talk about our (online community) needs. kumbaya.

RobinBryce: Following tweets from conference via twitterfall search gives you opportunity to be in more than one session at a time. Whoohoo!! fun. #toc

KatMeyer: @RonHogan if they ask us to perform skits, and/or sing songs, i am so out of here! #TOC. plus, i'm not fitting in2 their group categories

annmichael: Sitting in Building Communities Around Content session at #TOC - we're splitting into groups - this could be fun

michaelhyatt: HarperCollins announced today that its revenue dropped 25% in the last quarter. Operating income plunged 66%. #TOC

mikecane: NEW *EBOOK* post: When Will Sony Wake Up? http://tinyurl.com/cs6bbg #TOC #notattoc

RonHogan: #toc @kpwerker called it. he's writing with a marker on a dryboard.

pikafoop: Following a conference using http://twitterfall.com/#TOC in a Mozilla Prism window. Keen.

cmaisannes: In eBooks II: Formats & Standards @ #TOC

shermanhu: HarperCollins announced 2day revenue dropped 25% in last qtr. Operating income plunged 66%. #TOC (via @MichaelHyatt)

danwallek: eBook II: Formats, Standards, & Implementation session at #toc started. Garth Conboy speaking from eBook Technologies.

soufron: #toc et hop, j'ai récupéré Clémentine Gallot, LA journaliste française à New York sur le sujet édition électronique...

billtrippe: Had trouble choosing between http://tinyurl.com/dd8m6m and http://tinyurl.com/dhxmez at #toc but chose the latter, Garth Conboy opening

eykd: Ah, XML -vs- Kumbaya. I picked the right tutorial. #toc

DanKok: starting ebooks2 tutorial. Sounds like the focus will be on Kindle, so I'm looking forward to it. #toc

mikecane: Amazon Kindle bites the dust… $187 to fix http://tinyurl.com/a7oz32 #TOC #notattoc

hsanderson: Thought: social networks allow for more intellectual face to face time b/c you're already caught up on the small talk items. Anyone? #toc

michaelhyatt: Here's the link on the Publishers Weekly article about Harper Collins results: http://bit.ly/eHlx #TOC

janinelaporte: in print on demand tutorial at #toc

arthursmith: at #toc practical XML session - Bill Kasdorf: "metadata is moving more and more into the content"

eykd: XML structure is great, but how much does it influence what can and can't be done in a book? #toc

annmichael: Listening to groups in Building Comm Around Content tell us why they're here and what they want to get out of session #TOC nice approach

annmichael: Building Communities Around Content: worried about monetizing, starting, maintaining communities - mostly book publishers #TOC

cmaisannes: @eykd XML is infinitely extensible. Your structure can be whatever you want it to be. #TOC

rachelfordjames: @mahu #toc is a publishing conference put on by O'Reilly Media: http://toc.oreilly.com/ http://www.toccon.com/toc2009

annmichael: Building Communities Around Content #TOC nice to have such a multi-national group; talking author & publisher roles in communities

laurahazardowen: fave takeaway from @chrisbrogan: twitter may be the best tool for building genuine, actual relationships w customers #TOC

TOCConNow: by @janinelaporte: in print on demand tutorial at #toc

TOCConNow: by @michaelhyatt: Here's the link on the Publishers Weekly article about Harper Collins results: http://bit.ly/eHlx #TOC

TOCConNow: by @eykd: Ah, XML -vs- Kumbaya. I picked the right tutorial. #toc

annmichael: Building Communities Around Content #TOC: see communities grow organically - how do you build comm. "inorganically"? Can you?

TOCConNow: by @DanKok: starting ebooks2 tutorial. Sounds like the focus will be on Kindle, so I'm looking forward to it. #toc

annmichael: Magazine group thinking about best practices in communities and in managing staff supporting comm. (small - no newspaper group at all) #TOC

tigerbeat: Tools of Change book conf coverage by @RonHogan & @jasonboog for http://mediabistro.com/galleycat/ which also has news on Kindle 2 #toc

dskaletsky: #toc

TOCConNow: by @mikecane: Amazon Kindle bites the dust? $187 to fix http://tinyurl.com/a7oz32 #TOC #notattoc

TOCConNow: by @danwallek: eBook II: Formats, Standards, & Implementation session at #toc started. Garth Conboy speaking from eBook Technologies.

annmichael: Moderater asking what makes a community a great community #TOC

ljndawson: oh, man, I lost a post!!! #TOC

TOCConNow: by @RonHogan: #toc @kpwerker called it. he's writing with a marker on a dryboard.

TOCConNow: by @michaelhyatt: HarperCollins announced today that its revenue dropped 25% in the last quarter. Operating income plunged 66%. #TOC

TOCConNow: by @cmaisannes: In eBooks II: Formats & Standards @ #TOC

TOCConNow: by @shermanhu: HarperCollins announced 2day revenue dropped 25% in last qtr. Operating income plunged 66%. #TOC (via @MichaelHyatt)

TOCConNow: by @bookoven: arrived in nyc for #toc. /hm

illingworth: #toc Idpf is working on "font mangling"?Some would say e-books have been doing that for years!

eykd: Interesting DTDs: DTBook, DITA. Must investigate. #toc

TOCConNow: by @CuriousTwit: after a nice lunch, prepares for more learning at #toc as Francois Gossieaux talks about Building Communities Around Con...

annmichael: What makes a community great: same expectations, collaboration encouraged, participatory, access "level playing field", contribution #TOC

mikecane: RT: @AndroidGuysCom: Archos Bringing Android to Internet Media Tablet http://tinyurl.com/bm9vml #TOC #notattoc eBooks?!

RonHogan: #toc here we go "think of a community group you love / what made it great? share with yr group"

danwallek: for implementation stories of epub go to www.idpf.org/forums #toc

eykd: "Why start with a standard DTD?" Good question indeed. -_- #toc

DanKok: the epub presentation for ebooks 2 has not been very helpful. I really don't care about the nuances between epub and pdf. #toc

DanKok: should we consider doing epub only like some publishers? no kindle then. #toc

annmichael: What makes a community great: focus, "same page", clarity of mission, sense of purpose, self correcting, benefit of doubt #TOC

DanKok: Interesing that more audio books have been sold with no DRM. eBooks heading this way, should be for the better. #toc

eykd: The measurement tagging example is winning me over to rich XML markup styles. #toc

eykd: "Books are messy." Yep! #toc

chadrem: Bill Kasdorf - XML for Publishers at #toc "It's not XML's fault this is complicated. Books are messy."

ami_with_an_i: @AnnKingman The crowd went wild. Bigger cheers than when Vaynerchuk was screened, I swear. #toc

thewritermama: Our group: Community=clarity of mission, a positive environment, things allowed to happen, and willingness to allow other perspectives. #TOC

RuelBass: check out ISTC as a standard soon to be approved for DRM - works based identifiers http://www.istc-international.org/ #toc

thewritermama: Community=identifying with something, telling stories and gossiping, connection virtual and physical. #TOC

annmichael: Community: Commitment to cause; building relationships; giving; identifying yourself with something; familiarity; feel comfortable #TOC

RonHogan: #toc so we said clarity of mission, positive spontaneity, and a willingness to take on new perspectives.

thewritermama: Communities =Familiarity, people with shared interests, having a shared passion/interests, challenge boundaries, get dif of opinion. #TOC

thewritermama: Communities=big groups, local groups, personal & community interest. Communities are all over the board but all have trust. #TOC

thewritermama: Community=Volunteering is wanting to be there and meeting like-minded people. Tools allow communications with the right people. #TOC

kate_eltham: Building Community Tutorial - more interactive and conversational than this morning's eBook seminar = more fun! #TOC

thewritermama: Community=Combining competitiveness with friendship. #TOC

thewritermama: Community=Acceptance of all, shared experience, sharing favors, diverse perspectives, flexibility of participation, prestige, trust... #TOC

RonHogan: @annmichael is tweeting a lot more of our conversation, since @katmeyer made me group leader by default. #toc

thewritermama: FG: What was working with companies who successfully built communities...will share more about that. #TOC

jennifertribe: Epub should become universal ebook standard in 2009 #toc

chadrem: Yay, I heard my first mention of FOAF (Friend of a Friend) RDF techology at #toc I really think that's going to be a key to many's success.

KatMeyer: @ronhogan did fabulous job as group leader. much less painful than it could have been. #toc

KatMeyer: RT @jennifertribe: Epub should become universal ebook standard in 2009 #toc

DanKok: picture books are "easier" with epub. interesting...#toc

annmichael: @CathleenRitt Tweeting to the person sitting next to you - how funny is that #TOC

thewritermama: Tribalism is the first social system that human beings ever linved in and it has lasted much longer than other kind of behavior. #TOC

annmichael: Community Session: Getting into tribalization study - people become self managing - they recruit new people - kick out others - #TOC

neilschlager: Although I'm not at the conference, attendees are twittering with #TOC. Now I need to figure out how to search for that twitter stream.

kishizuka: Francois Gossieaux, Beeline Labs, will deliver insight from cross-industry study of communities. #toc

RonHogan: #toc now the speakers are giving us THEIR perspective on "the tribalization of business."

thewritermama: Tribes are self-sustaining. They are self-policing. The splinter. You have to let the community decide that. #TOC

annmichael: people naturally behave tribally - and if you align yourself with the tribe - they do your work! Community Session #TOC

pikafoop: @neilschlager: http://twitterfall.com/#TOC has been quite a boon.

annmichael: communities will form whether you like it or not - the tools are in their hands Community Session #TOC

dslessing: In Building a Communiy around content. After team discussions, talking about the first community: tribalism which still exists today #toc

kishizuka: "They[communities] do your work - if you align with them in the right ways" Humans hard-wired for tribal activity. #toc

jennifertribe: Um, that last tag was supposed to be #toc

thewritermama: Three motivations: we want to connect with other people. To get advice. To get directions. It's hard wired. #TOC

annmichael: what makes good communities work: connection; help and be helped; people operate in either a social or market framework Comm Session #TOC

thewritermama: People want to help others and be helped. Gossip is related to this. Reciprocity is hard-wired. We're ultra-social. #TOC

eykd: XMLin Practice: "You gotta start with something you can re-use." #toc

annmichael: People naturally expect reciprocity Comm Session #TOC

dslessing: people want to help and be helped - it's a reflex .Community session #toc

thewritermama: If you tick me off I'm not going to hurt you, I'm going to gossip about you. #TOC

thewritermama: People evaluate what they are doing in one of two frameworks:social and market. #TOC

KatMeyer: i am seeing all my tweeps in real life. it is blowing my feeble mind. @kishizuka, @kate_eltham, @julietrelstad - all real! #toc

RonHogan: #toc people want connection; they want to help and be helped, in social or market frameworks

thewritermama: Social is belief in paying forward. Marketing is with a contract. #TOC

retheauditors: Out of alignment, willing to do own work RT @annmichael People naturally behave tribally. Align yourself with tribe, they do your work! #TOC

RuelBass: don't forget about me sitting against the wall - I'm a 'non-publisher' too! #toc

thewritermama: Experiment: Volunteers did more than those who were paid. (Makes sense, right?) #TOC

annmichael: Having a blast watching tweets from this session as it goes on - there's another whole dynamic here - a undercurrent! Comm Session #TOC

kate_eltham: @KatMeyer Just as mind-bending: listening to a seminar about how communities behave and participating in a live example simulatenously #TOC

thewritermama: Problem: How to reward members without rewarding those who will game the system. #TOC

KatMeyer: did it just get dark in here or should i be seeking medical attention? #TOC

eykd: I think re-usability is harder than most people think. Crossway has like 3 XML formats for representing the Bible. #toc

thewritermama: When there is a good cause the bullying goes away. #TOC

thewritermama: Now he's talking about the eleven Walmart moms...I just heard about them! #TOC

RuelBass: @katmeyer it got dark...perhaps mood lighting? or post-lunch nap? #toc

annmichael: having a mix of lecture and work groups is really neat - we're starting a community in the community session - who knew - #TOC

dslessing: RT @KatMeyer: social framework vs. market framework ,success happens in social framework #toc (don't jump from social to market )

KatMeyer: @aaronhierholzer @chrisbrogan wasn't even using a mike. he's just naturally really really loud. #toc

annmichael: "the more content you have the more members you will get" - from their lips to God's ears if you're the publisher! #TOC

thewritermama: The better content you have and the more content, the more members you'll have. You have to have professional content on there. #TOC

RonHogan: #toc content and members grow together in one of those symbiotic realtionship things.

annmichael: and the more members you have the more content you will get #TOC Community Session

kate_eltham: The more CONTENT you have the more members you will get. The more MEMBERS you have the more CONTENT you will get. #TOC

MommyBrain: @thewritermama Who's talking about the #11moms? What is #TOC?

rondoylewrites: Men exist for the sake of one another. Teach them then or bear with them. -- Marcus Aurelius Antoninus #TOC

kate_eltham: I was going to say "Duh" but then remembered how many companies screw that up. #TOC

annmichael: the better you match content and members to member profiles the more members and content you will get #TOC

kishizuka: Folks won't populate community sites themselves. Not populating your group with professional content is a common mistake. #toc

dslessing: All communities must be populated with content - you may get members to register but they won't be back - #toc

jennifertribe: Yay! @jtallent taking the podium at #toc

thewritermama: Once you have a lot of content it becomes a mess. Telling vs. behavior. Notice it. #TOC

annmichael: meaning - if you map content to members more effectively - the community is more valuable to the member #TOC

alanriley: RT @kate_eltham: People will spontaneously form communities whether you are involved or not #TOC

kate_eltham: Building Communities seminar: This is good stuff. Pitched just right, imho. #TOC

thewritermama: The easier it is for me to do what I want to do, the more members you are going to get. #TOC

RonHogan: #toc membership increases when it's easier to participate, & easier for members to share more, find each other & content.

DanKok: http://bit.ly/iA0c Now we're getting to the good stuff! Check out Kindle formatting. #toc

annmichael: the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC

annmichael: the social infrastructure of the community is much more important than the technology infrastructure #TOC

DanKok: The new Kindle looks a little better, but not as classy as the Sony eReader. #toc

annmichael: this presentation is from beeline labs and Deloitte - they're doing a great job - sorry I didn't mention that before! #TOC

thewritermama: Bring value to the user. Align your goals to the user. They will bring others to you. Not about your business needs. #TOC

kishizuka: "The easier it is to do transactions, the more members you will attract." #toc

cmaisannes: @jtallent's talk at #TOC promises to be techie w/ code examples for Kindle. Hooray!

AnnKingman: RT @annmichael: the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC (love this, it's so true)

jsteeleeditor: Switched to community session w/ Francois Gossieaux - first session today (out of 4) in which I can read the slides. #toc

mtamblyn: A great overview of the eBook business models #TOC http://post.ly/gd

annmichael: They're talking about an age-old truth - tools/technology follow user/business need. Technology is secondary! IMO #TOC

RuelBass: the people you want to reach are getting together somewhere right now...where is it? #toc

chelseagreen: The "communities around content" presentation is outstanding. Exactly what this content industry needs to hear. #toc

kishizuka: The people you are trying to reach, are already gathered somewhere else. #toc

RobinBryce: RT @RuelBass: the people you want to reach are getting together somewhere right now...where is it? #toc

rondoylewrites: ...any [one's] death diminishes me, because I am involved in mankind -- John Donne #TOC

chelseagreen: "shed the old business mindset of capture users and isolate them from other businesses." #toc

Springbaby31: #TOC absorb'g information being shared @ afternoon session on communities. Tech infrastructure important, social infrastructure matters more

annmichael: don't isolate from others - affiliate with others - using Business Week Business Exchange as an example - LinkedIn Profile import #TOC

thewritermama: You have to affiliate with others. But you can't participate in 50 communities. #TOC

KatMeyer: RT @RobinBryce: RT @RuelBass: the people you want to reach are getting together somewhere right now...where is it? #toc

kate_eltham: Hmm... not sure what it says about me that I frequently use more than 3 applications at a time and belong to more than 3 communities. #TOC

wambel: My Bookworm now calls itself a Bücherwurm. #toc

spiver: "the people you want to reach have already gathered somewhere else." Creating Community Around Content #toc

rondoylewrites: “A community is like a ship; everyone ought to be prepared to take the helm.” -- Henrik Ibsen #TOC

dslessing: how many communities can you possibly belong to? 2 or 3? Go find which communities your constituents belong to #toc

annmichael: @Springbaby31 you're here in the communities session? I would love to meet you I'm in the third row from front on left #TOC

_MaJo_: Retweeting @annmichael: the social infrastructure of the community is much more important than the technology infrastructure #TOC

thewritermama: Long Tail Sales. Reach new market. Canary in the coalmine. Start staffing your call center. #TOC

mattBernius: #toc made it to the Marriot and heading fown to speaker registration... hello NYC and TOC!

CathleenRitt: Great presentation. Gossieaux just explained everything I was questioning at lunch. #TOC

thewritermama: What's the ROI we can expect? How can we monetize? Market research. Amplifying word of mouth. Idea generation. #TOC

annmichael: Why communities: canary in coalmine; long tail sales; amplifying word of mouth; idea generation; customer service, reputation mgmt #TOC

KatMeyer: the M word - community monetization results from: mkt research, word of mouth, customer support , STORIES - where ROI takes place. #TOC

mikecane: The Playstation Portable has a text/PDF eBook reader: Bookr http://tinyurl.com/bqb8fd #TOC #notattoc

thewritermama: ROI is extraordinarily difficult. The vast majority will be lurkers. Have the right goals not unrealistic expectations. #TOC

kate_eltham: "The job of companies is to work out how to align their business goals with what community users are trying to transact/do/achieve." #TOC

annmichael: Last week at PSP there were 2 or 3 tweeters - today at #TOC they're everywhere - this really is a blast!

annmichael: interesting - one reason companies setting up communities is to reduce cost - #TOC

RonHogan: #toc "conventional ROI metrics are going to be underwhelming" in judging community's strengths

RITOPL: We've checked in and we're working on our presentation. Follow the tools of change conference on twitter with "/TOC" #toc

thewritermama: Learn, reduce costs, build trust, transformation=result of communities. #TOC

kishizuka: Go to management with specific goals re:communities, conventional ROI metrics will be underwhelming. #toc

glecharles: RT @annmichael the social infrastructure of the community is much more important than the technology infrastructure #TOC (tech <> tribe)

kate_eltham: Cooee! Apparently there are a small handful of Aussies at TOC. If you run into one, please encourage them them to say hi or Conflink me #TOC

KatMeyer: doing communities "right" can be transformative for a biz. oh, and MKTG should b in charge of community building 4 biz (of course :)) #TOC

dslessing: I like the use of different size fonts in conveying response statistics from the study. Who is in charge? MARKETING. Community Session #toc

annmichael: Most often marketing is internally accountable for the community (they say on the slide in "charge" - but that's a loaded gun!) #TOC

SarahRettger: RT @AnnKingman RT @annmichael: the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC

thewritermama: Every part of your company will be touched by what's happening in the community. #TOC

annmichael: some companies have a cross-functional group of people accountable for community #TOC

glcuccureddu: RT @chelseagreen: The "communities around content" presentation is outstanding. Exactly what this content industry needs to hear. #toc

BookNet_Canada: Every part of the company is touched by community should be a cross organizational effort not just marketing? #toc

thewritermama: How to figure budgets for communities? There's a problem here. #TOC

RonHogan: #toc how do you ask for a budget for something that isn't going to move the ROI needle because it works elsewise?

dslessing: conventional ROI mechanisms are going to be underwhelming when evaluaitng investment in community development #toc

HannahSJohnson: Apparently the Kindle 2 is slightly underwhelming #TOC

BookNet_Canada: center for excellence is best practice -"every one has skin in the game" #toc

annmichael: Does anyone else think that "Chief Community Officer" is the most anti-social anti-community title you've ever heard??? #TOC

ivanmironchuk: If you're in town for the #TOC conference be sure to check out @joebachana - session on anatomy of a content platform http://bit.ly/11479

thewritermama: Number of visitors. Number of registered users. Page views. Time on site. Measuring by ad metrics not revenue. #TOC

ericrosenfield: @bookoven I think the #toc is near the Carnegie Deli. Highly recommend the pastrami there.

laurahazardowen: next to me at toc this morning: an alpaca farmer who wants to get into social media. (alpacas are these: http://tinyurl.com/g3jdq) #TOC

thewritermama: Communities can create a number of new ideas. Create awareness. #TOC

HannahSJohnson: Ditched ebook session and went back to community sesssion: "measure the impact" of projects #TOC

RonHogan: #toc if you aren't looking for ad revenue, why are you measuring page views and time on site? KNOW YR GOALS.

thewritermama: Make good use of the information when you get it from communities. #TOC

thewritermama: Looking for momentum: activity, sentiment, growth, impact on sales. #TOC

annmichael: measuring community progress - hard to measure impact on sales - hard to measure sentiment #TOC

BookNet_Canada: As communities get bigger the profile will look 1% very active, 10 somewhat active not bad to have 89% not active. like yahoo etc #toc

thewritermama: Challenges: Time to manage community, getting people to engage, attracting people to community, Not being able to find skilled comm... #TOC

annmichael: companies reported biggest obstacles to communities: getting people to engage; time to manage- are they properly valuing the lurker? #TOC

dslessing: Value from a community is not always measured by 'activity'. People may get tremendous value as a lurker. #toc

KatMeyer: getting people to engage - biggest obstacle 2 making communities work. #toc

ami_with_an_i: Who will be at the #toc mediabistro party tonight? I'd love to know who to look for in the crowd!

chapmanchapman: I'll be out and about w/ @ami_with_an_i at the #toc mediabistro party tonight, come say hello!

twopularFeed: 8 hours: Chris Brown 8.00, Grammys 7.25, Valentine's Day 6.10, Dalai Lama 4.35, #TOC 4.00, #cctvfire 3.10, Steve Wozniak 3.05, CCTV 2.55

thewritermama: People investing social capital is an interesting idea... #TOC

greentweet: @chelseagreen #toc Have you given your presentation yet?

annmichael: @scottkarp are you at #TOC?

RonHogan: #toc 34 percent of companies surveyed had no FT employee assigned to community relations; another 27 percent had one.

julietrelstad: Just hired a part-timer to manage my online community. Guess I'm just like the big guys #toc

neilschlager: Thanks @pikafoop, who says that http://twitterfall.com/#TOC has been quite a boon.

kishizuka: People joining your community r lending their social capital - you'd better do something for them. That reciprocity thing again. #toc

trending: Now Trending: #toc http://tinyurl.com/5k5lm4

thewritermama: Most companies are spending less than $50,000/year on community development. 58% of companies in this study. #TOC

annmichael: @kishizuka amen to that "lending their social capital" - I've abandoned networks that didn't treat my friends well! #TOC

RealTimeTrends: #toc - is now the #9 trend on twitter. Follow here: http://idek.net/2Sz

RonHogan: #toc 58 percent of companies surveyed spend less than $50K annually on community relations.

KatMeyer: community manager HAS to be someone who knows company well enough to respond/find right responder. (NOT a job for an intern) #toc

thewritermama: Know your user. What's quality service to them? #TOC

kate_eltham: @KatMeyer On the other hand, a passionate volunteer might be better than a paid staffer? #TOC

kishizuka: The "community manager" takes a special skill set - could be the next job category on Monster. #toc

mtamblyn: Missing Tools of Change? Not to worry - download the presentations here. #TOC http://post.ly/h5

HannahSJohnson: "knowing who your user is and what quality means to them" #toc

BookNet_Canada: RT @mtamblyn: Missing Tools of Change? Not to worry - download the presentations here. #TOC http://post.ly/h5

neilschlager: RT @mtamblyn Missing Tools of Change? Not to worry - download the presentations here. #TOC http://post.ly/h5

Kirtim: Retweeting @BookNet_Canada: RT @mtamblyn: Missing Tools of Change? Not to worry - download the presentations here. #TOC http://post.ly/h5

annmichael: if you don't have the right culture - don't start a community - it will ooze into the community #TOC

kate_eltham: Dollar spend on communities is relative. Companies that baulk at $50K to manage a community drop $20mil on a traditional TV ad campaign #TOC

thewritermama: If you don't have a culture of transparency than don't start a community. #TOC

rondoylewrites: Community-funded reporting? http://spot.us #TOC

dslessing: RT @kishizuka: The "community manager" takes a special skill set - could be the next job category on Monster. #toc

cleothecool: @MichaelHyatt Try http://tweetchat.com/ When it asks you what 'room' to enter, type #toc (w or w/o '#', and upper or lower case).

KatMeyer: @kate_eltham though if utilizing community platform/ forum 4 customer service, volunteer won't have authority 2 solve issue #TOC

chadrem: Kickass! #toc has 8 oz Arizona Iced Tea cans. Me gusta.

abhaga: RT @spiver: "the people you want to reach have already gathered somewhere else." Creating Community Around Content #toc

HannahSJohnson: "you should have your experts participate" in your company's online community #toc

thewritermama: Communities can increase profitability by 50%. #TOC

KatMeyer: communities CAN increase revenue per customer dramatically. (from "tribalization of business study"). #TOC

thewritermama: Communities increase product intro success rates. #TOC

adaptiveblue: @ami_with_an_i I'll be there! :) Looking forward to seeing you again. Who else is going to the #toc event tonight?

kendrickjd: Communities amplify everything you do. Can be good and bad! #toc #toc

RonHogan: #toc "communities are about delivering game-changing results" making everything they more effective, profitable.

thewritermama: Communities amplify everything you do.--increasing effectiveness and decreasing costs. #TOC

annmichael: community manager will be different depending on environment and might change over time - eBay example #TOC

laureltouby: In one week, I'll have been or spoken at: #TED, #UGCx and now #TOC. At S Jose airport now, practicing my speech for O'Reilly's TOC!

thewritermama: The friskateers. Brilliant. #TOC

tweet_trends: #toc: [twitter] http://tinyurl.com/5k5lm4

dslessing: Dukati motorcycles has eliminated spending money on marketing - now rely on communities #toc

kishizuka: Communities should have real-life component i.e. meetups.It's not all virtual. #toc.

RonHogan: @annmichael oh boy there's that "chief community officer" tag again. #toc

elizabethgenco: Woot! My good pal @RonHogan has been tweeting bits from Tools of Change (publishing tech conference). #toc for take-aways.

eykd: THANK YOU! RT @kishizuka: Communities should have real-life component i.e. meetups.It's not all virtual. #toc.

laureltouby: My #TOC (Tools of Change in Book Publishing) talk is called: "Bringing Sexy Back to the Book Party in The Digital Age.

HannahSJohnson: physical meeting among communities "provides a heartbeat to the year" #toc

KatMeyer: despite initial cringe-inducing "breaking into groups" part, francois & ed r doing gr8 job showing value of community bldg 4 biz #TOC

thewritermama: Communities change the way the company has to work. #TOC

Liza: Looking forward to seeing more of #toc than the speaker's lounge and my hotel room.

thewritermama: Lots of communities are failing. #TOC

thewritermama: Not invented here community. It's wrong. Engage where people are. #TOC

RonHogan: #toc "the worst practices enjoy wide adoption"

dslessing: Don't get caught in the 'Not Invented Here Syndrome' : you may not have to build it #toc

thewritermama: Communities will continue to fail if you can't find the simple things to engage customers, don't do it. #TOC

DanBlank: is checking out Twitter updates from folks at the Tools of Change conference in New York: http://bit.ly/3HBsf6 #toc

kishizuka: "Most communities are failin." why? No support, not going to where folks already are, as in they must come to our site, not Fbook. #toc

KatMeyer: communities DO fail, but for all the same reasons: no content, no growth, not going 2 where your customer already is - #TOC

thewritermama: Communities will transform companies. Early adopters will force others to change. #TOC

cmaisannes: @CathleenRitt So I should have gone to the Gossieaux presentation after our discussion at lunch, apparently! #TOC

KatMeyer: @liza HEY LIZA! #TOC

Sol613: Communities will transform the role of the cmo #toc

RonHogan: #toc "early adopters will force industry-wide changes" we appear to have entered the Oblique Strategies portion of the show.

abhaga: RT @KatMeyer: communities DO fail, but for all the same reasons: no content, no growth, not going 2 where your customer already is - #TOC

SterlingBooks: Reading the tweets from #toc (Tools of Change conference) on www.twitterfall.com - great site for real time tweets

annmichael: @ronhogan - is it me or does that sound completely anti-community - sounds more like a military operation! #TOC

RonHogan: #toc if i'm reading this slide correctly, look for ads on cell-phone screens soon.

thewritermama: Technology is driving these changes. Youngsters have the time and inclination are digital natives. #TOC

thewritermama: @fwmedia I'm reporting from a session at #TOC. :)

twopular: @thewritermama You are the top trend surfer for '#toc' on twopular right now: http://twopular.com/trend/_toc

kate_eltham: Uh-oh... better swat up for the "What's your mobile strategy" panel tomorrow. #TOC

annmichael: fixation w/digital natives/immigrants bugs me - how about digital naturalized citizens! I may not be a native - but I live here now!!! #TOC

Sol613: Metadata and 'Context' will be more important than content #toc

thewritermama: Content is going to be at the center of everything. Info, Ads, Promo, Chat, Games, BEhind the Scenes. #TOC

GeoffreyDennis: #toc does anyone have notes on the "Building Communities" session they want to post? I couldn't make it - working in room

thewritermama: The future is affinity communities around content. #TOC

annmichael: "customers are driving the bus right now and they will for the foreseeable future" #TOC

thewritermama: The customer is driving the bus right now. #TOC

KatMeyer: @kate_eltham or "what's your "digital media menu" strategy? i'll have an ebook w/ a side of iphone. #TOC

RonHogan: #toc publishers need to prepare to spread core content across all the media formats people will be wanting.

kate_eltham: Key message: "Social is embedded in everything." (Building Online Communities Seminar) #TOC

thewritermama: Customizable interface, personalized content, personalized recs, extensive content selection from all sources... #TOC

annmichael: there is a social element embedded in everything - unless you only want to customers the few minutes/day they're in commercial mode #TOC

tsutrav: @GeoffreyDennis it's still going on; I've been told to watch this page for download updates. Hope it helps. #toc

kendrickjd: whew! break time #toc

kishizuka: "Social is embedded in everything at this point." Content must incorporate this element. (anyone listening at my company? Hope so). #toc

mikecane: #TOC #notattoc A reminder that print is dying EVERY DAY: http://www.magazinedeathpool.com/

johnatlarge: Great point. RT @kishizuka: Communities should have real-life component i.e. meetups.It's not all virtual. #toc.

betsyp: great presentation by francois gossieaux on building communities #toc

arthursmith: at #toc XML in practice - Norman Walsh said: "Where is the new When" - geospatial vs. time-oriented queries

DSloanandco: @annmichael Seems to me that customers have always been driving the bus, but we're finally starting to notice (tip?) the bus driver! #TOC

betsyp: "if done properly, communities will transform the way marketing works" CMO ->chief community officer #toc

TOCConNow: by @betsyp: "if done properly, communities will transform the way marketing works" CMO ->chief community officer #toc

TOCConNow: by @SterlingBooks: Reading the tweets from #toc (Tools of Change conference) on www.twitterfall.com - great site for real time tweets

TOCConNow: by @Liza: Looking forward to seeing more of #toc than the speaker's lounge and my hotel room.

betsyp: they finally mentioned community building and mobile platforms, even if as an afterthought! #toc

BoomerinthePew: is reading Tweets from the Tools of Change Conference #TOC - http://tinyurl.com/cdk9yt

SterlingBooks: @x5315 That's what I'm doing - it's just set to #toc - I added it as a custom tag (but now it's trending in the top 10)

TOCConNow: by @KatMeyer: communities CAN increase revenue per customer dramatically. (from "tribalization of business study"). #TOC

TOCConNow: by @GeoffreyDennis: #toc does anyone have notes on the "Building Communities" session they want to post? I couldn't make it - working in...

CuriousTwit: sees that the 'community manager' is a special and rare skillset -- it is not a job for a marginalized intern #toc

chadrem: http://twitpic.com/1epyj - How to make friends at #toc ... Bring an outlet splitter

CuriousTwit: sees the 'community manager' needs a team of cross-functional, well-connected support. And needs power to be able to 'get things done' #toc

eykd: Battery at 20% and falling. #toc

chadrem: RT @CuriousTwit the 'community manager' is a special and rare skillset -- not a job for a marginalized intern #toc ( see also @eesullivan )

CuriousTwit: sees that the 'community' should not be a tack-on to the responsibilities of a marketing department or manager #toc

TweetingTrends: New Twitter Trend : #toc http://minurl.org/oRD

walkley: @kate_eltham I'm sure it'll be great, am looking forward to it. #toc

RITOPL: #toc Networking is already begining! Just had a great talk with folks from the New York Public Library and Floss Manuals (http://is.gd/iXcR)

jasonboog: Joshua Tallent, Kindle formater: Kindle has “no native support for tables.” He suggests you use images or text to convert charts. #toc

jasonboog: Joshua Tallent: Always create table of contents for Kindle books--even in fiction. Makes browsing much easier for digital readers. #toc

BoomerinthePew: It seems that the concept of "community manager" is flourishing at TOC. Does anyone there have supporting info to e-mail? #toc

joebachana: Frustrated by the mound of work so can't get over to #toc today despite office being across the street.Also need to do Wednesday's TOC pres.

memeticbrand: RT @chadrem RT @CuriousTwit the 'community manager' is a special & rare skillset -- not for a marginalized intern #toc (c also @eesullivan )

thewritermama: Harvard business is doing well with communities. #TOC

memeticbrand: #toc please keep that conversation re: social capital flowing :) http://twurl.nl/axqjnt

thewritermama: Wikipedia is another examples of a successful community. (I missed the name of a UK site...anyone got it?) #TOC

aaronhierholzer: Good to see @jtallent is from Austin—guy's knowledge of all things Kindle/Mobi/ePub is encyclopedic. #toc

annmichael: there is a difference between social networks and communities - cust service communities aren't nec social networks #TOC

kate_eltham: We're back after the break in Building Online Communities... community doesn't necessarily equal social networking #TOC

KatMeyer: RT @aaronhierholzer: Good to see @jtallent is from Austin—guy's knowledge of all things Kindle/Mobi/ePub is encyclopedic. #toc

annmichael: Linked In added community features to their network - otherwise no reason for people to keep coming back #TOC

eykd: DTBook export in ID CS4? Interesting. #toc

hsanderson: Just made $100 testing conflink. Thanks @toc #toc

kendrickjd: In the front of the room the screen looks huge, but I wonder in the back if you can even see these examples? #toc

thewritermama: I think he's talking about HARO, help a reporter out. But I can't see the screen... #TOC

KatMeyer: @skydiver's HARO just given nice shoutout as great example of community - peter shankman IS everywhere. #TOC

Liza: Introducing epubjs, a lightweight Javascript ePub reader: http://bit.ly/m2o9M #toc

toc: Speaker slides for #TOC tutorial presentations are starting to be posted: http://bit.ly/Wedk

greenfeedr: greentweet: @chelseagreen #toc Have you given your presentation yet?: greentweet: @chelseagreen #toc Have you gi.. http://tinyurl.com/bb99ft

KathrynC: @kate_eltham I'm in the eBook session where the speaker is talking about EPUB #TOC

worleygirl: Despite the a.m. thunderstorm warnings & wind advisories, it's now gorgeous & looks like my flight will take off on time. #TOC here I come!

thewritermama: If there are more and more people who want to write, set up a program of apprentices for twenty bucks a month. Brainstorming. #TOC

mariaduron: RT@RT @CuriousTwit the 'community manager' is a special and rare skillset -- not a job for a marginalized intern #toc

jasonboog: Kindle formatter Joshua Tallent has a twitter page: @jtallent and a website: http://kindleformatting.com #toc

oreillymedia: RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: http://bit.ly/Wedk

oreillymedia: Retweeting @toc: Speaker slides for #TOC tutorial presentations are starting to be posted: http://bit.ly/Wedk

KatMeyer: ohhhh RT @Liza: Introducing epubjs, a lightweight Javascript ePub reader: http://bit.ly/m2o9M #toc

mtamblyn: RT @liza Introducing epubjs, a lightweight javascript ePub reader. #toc http://tinyurl.com/dachgg

kendrickjd: small group time in the communities session! #toc

jmvrankin: #TOC DAISY Pipeline framework for document- and DTB-related transformations http://daisymfc.sourceforge.net/#info

SteveAverill: RT @mikecane: #TOC #notattoc A reminder that print is dying EVERY DAY: http://www.magazinedeathpool.com/

SuzAxtell: RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: http://bit.ly/Wedk

tonyarucker: just arrived at my hotel in NYC for the #toc.

DanKok: interesting session with Josh Tallent - Kindle formatting guru. Can't wait to talk with him. #toc

RonHogan: #toc cory doctorow just dropped science on our conversation group, about letting OL communities die natural deaths

annmichael: @scottabel speaker says there's a difference btwn comm and Soc. Net - but how can you have a community with no networking/interaction? #TOC

mikecane: RT: @CNETNews: E-book expansion stalled by price http://tinyurl.com/b8er8g #TOC #notattoc

adamengst: Ironic that because I'm not at #TOC I end up writing two articles about ebooks in TidBITS. http://www.tidbits.com/ for those following #TOC

rodzvilla: Jack McKeown and Verso Advertising at #TOC talking about vertical ad networks!! Finally some business injected into publishing talk.

cmaisannes: Audience comment to Keith Fahlgren's recommendation to "link everything" in ebpus: "It's like Easter Eggs for ebooks" #TOC

rodzvilla: Of course I'm going to spend my time reading the XML presentations from #TOC see what I can get from them.

TOCConNow: by @adamengst: Ironic that because I'm not at #TOC I end up writing two articles about ebooks in TidBITS. http://www.tidbits.com/ for tho...

TOCConNow: by @rodzvilla: Of course I'm going to spend my time reading the XML presentations from #TOC see what I can get from them.

sourceforge: Sounds like a bunch of @SourceForge publishing projects are being discussed at Tools of Change - open source is everywhere #TOC

mikecane: ePub eBooks On The Palm Pre? http://tinyurl.com/dhglvz #TOC #notattoc

PrePoint: ePub eBooks On The Palm Pre? http://tinyurl.com/dhglvz #TOC #notattoc #MeetPre

jasonboog: #toc Fahlgren: or link all the names of all the wizards. Or link to a family tree of your characters. Fun ebook browsing brainstorm game.

RonHogan: #toc cory cites clay shirky on recognizing that online communities don't NEED to go on forever, if their purpose is served

jasonboog: #toc Keith Fahlgren, O’Reilly: Think Creative ebook links-- link to a map of a fantasy world when described in fantasy book....

RonHogan: #toc what good are publishers doing authors who already know how to build kickass communities around themselves?

TOCConNow: by @oreillymedia: RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: http://bit.ly/Wedk

samgrj: At #ugcx, reading tweets from #toc

RealTimeTrends: #toc - has risen to the #6 trend on twitter. Follow here: http://idek.net/2Sz

annmichael: Can't decide what's better- the group discussion or the lecture - think it might be the discussion (even though the lecture was great) #TOC

ljndawson: At some point I will remember to put on lip gloss BEFORE a conference, not 20 minutes before it ends. - #TOC [the much-needed feminine POV]

DanKok: Will people ever think of epub like mp3? #toc

aaronhierholzer: Keeps coming up today: where's the ePub logo? #toc

imosquera: is watching Tim O'Reilley's "Free is more complicated than you think" from #TOC

gamoia: RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: http://bit.ly/Wedk #llibres-e

imosquera: is watching Tim O'Reilley's "Free is more complicated than you think" from #TOC, http://blip.tv/file/970310

Hadrien: RT @liza: Introducing epubjs, a lightweight Javascript ePub reader: http://bit.ly/m2o9M #toc

chadrem: RT @annmichael there is a difference between social networks and communities - cust service communities aren't nec social networks #TOC

RonHogan: @katelaurielee I know the Blurb CEO. she'll be here at #toc

jasonboog: Compared to comic con the #toc is a breeze to get online. Viva conversation!

annmichael: Have to leave the session before it's over - it's been GREAT meeting you all. See you tomorrow and Wednesday! #TOC

TOCConNow: by @jasonboog: Compared to comic con the #toc is a breeze to get online. Viva conversation!

TOCConNow: by @gamoia: RT @toc Speaker slides for #TOC tutorial presentations are starting to be posted: http://bit.ly/Wedk #llibres-e

jonnae: #toc is great, but look what I just found: Hosting with unlimited disk space and bandwith for $5.95 a month! http://bit.ly/dhost

thewritermama: Opportunity for better vetting of mss., leveraging zip codes for targeting, online surveys, social networks within the organization. #TOC

thewritermama: Obstacles: We're marketed to all the time. Appropriate and genuine spokepeople. Ongoing marketing budget. Info security. Brand control. #TOC

dslessing: Group 1: Community: Marketing fatigue: we are marketed to constantly. need to find someone genuine as a spokesman. #toc

thewritermama: Magazine group says serve existing groups better, general content providers may need to form a commuity. #TOC

thewritermama: Do you have a community or do you need to form one? #TOC

thewritermama: What does it mean to build communities within the textbook markets? Some communities w/in universities. How to tap into those? #TOC

eykd: "I'm already crazy, so I do everything in emacs." #toc

TOCConNow: by @thewritermama: Do you have a community or do you need to form one? #TOC

thewritermama: Should you create a competitive community if one already exists? #TOC

thewritermama: How can we think of raising all the boats in publishing rather than just succeeding ourselves? #TOC

thewritermama: Amplification of message. Build enthusiasm. Remixing. Publishers as the authorities of content. How to deal with mashing? #TOC

RonHogan: hey #toc attendees: if you don't have plans for Weds nite, ask me about the reading I'm hosting at 7pm!

thewritermama: Author participation? How to get them to keep interacting with the communities? #TOC

thewritermama: How to take advantage of freebies from the group. Including them in future books.... #TOC

dcdenison: common theme from a day of social/community tutorials: engage people where they are. Brogan: no one cares about your website #toc

thewritermama: The ultimate goal:monetization. How does it factor in? #TOC

thewritermama: Coming up with the social incentives to get them involved. Fear of giving content away. #TOC

thewritermama: Get people involved by giving them recognition. Get editors involved.. Car Space community had to be set up independently from editors. #TOC

thewritermama: Not just about generating any old community. Needs to mean something. How to leverage the big communities? Aggregate? #TOC

mikecane: Just realized. Bezos STILL did NOT reveal HOW MANY Kindles have been sold. #TOC #notattoc The Madoff of eBooks? I smell Ponzi!

thewritermama: Community needs a mission or a catalyst. Person who introduces. But authors can be socially challenged. What motivates authors? #TOC

thewritermama: How to bridge the gap between the experts and the community? How to gather great questions for future editions of books. #TOC

thewritermama: Content communities: How much to give away for free? No answer to that question. #TOC

CuriousTwit: don't 'sell' a book -- 'share' and 'build' an enthusiasm around a common interest, in author or subject #toc

thewritermama: It would be great to get feedback from readers about the future. Poll them re. when to print on paper. #TOC

BookNet_Canada: RT @pearson: Safari Books available Feb 23rd for iPhone: http://db.tidbits.com/article/10059 #toc

thewritermama: Learning about our audience and not just a marketing effort. Mine that community for ideas, demographics, development... #TOC

thewritermama: This session will run over. :( Discussion point to follow... #TOC

thewritermama: How to get started: Strategize. Activate. Manage to scale. #TOC

CuriousTwit: is slightly worried about his free cocktail. And may get aggressive if he misses it #toc

thewritermama: Align community value with your business goals. #TOC

thewritermama: If it can't survive in a bulletin board, it can't survive. #TOC

KPub: #TOC conference: I saw the best minds of my generation destroyed by madness, looked for outlets to charge their lap tops and phones. Really,

thewritermama: Find out what will motivate members to participate. #TOC

thewritermama: Two groups: high self-centrality vs. low self-centrality. The first = devotees/insiders. The latter=tourists/minglers. #TOC

thewritermama: How much do users care? Passion? Like people to like. #TOC

chadrem: http://twitpic.com/1eraa - How to spot me in a crowd at #toc (my backpack)

KatMeyer: "Don't talk AT your audience - try to talk WITH them." #TOC

thewritermama: Culture: Driven by selling more? Do you think of yourself as selling tangible bits? Do you have a culture of talking at or to? #TOC

thewritermama: It's by piloting your community that you learn. #TOC

thewritermama: Look for links back to your site? Watch activity. Manage expectations at your biz. Don't be unrealistic. #TOC

thewritermama: Return on attention? Social investment. What do they get back? Give them more of that! #TOC

RonHogan: #toc what kind of Return On Attention are you offering readers?

thewritermama: My computer may run out of gas before this session is over...sorry! #TOC

KatMeyer: "return on ATTENTION"is a metric that a bizness will see as result of creating a community the right way. #TOC

betsyp: #toc i'm not sure what this guy's name is, but he coined the turn "return on attention" is it worth the time?

RonHogan: #toc are you managing to "a 100-yr old cost structure" or to the future?

kirkbiglione: Sorry I missed epub discussion. We'll definitely be talking more about epub @ universal standards session wed. #toc

thewritermama: What to do with the biz you inherited? All those machines! All that overhead? #TOC

CuriousTwit: provide a good "return on attention" #toc

KatMeyer: @betsyp his name is Ed Moran. #TOC