CathleenRitt: Why doesn't an E-Book publisher out the Gutenberg Bible out? That drove adoption the first time #TOC
cherylpickett: @totai #TOC I think it might be more the idea that musicians are more comfortable with promotion, they get out there = more popularity
mikecane: @CathleenRitt The Sony Reader is pushed big in the Christian book market in the US, fyi. #TOC
ggoldsmith: Quick Poll of Publishers: -- Do any of you sell downloadable PDFs with no DRM? What's your experience? #toc
tsattersten: EInk founder says that ebooks are going to majority of reading material. I hate absolutism. TV and radio still exist. #toc
mikecane: RT: @ggoldsmith: If publishers had more freedom with IP, they could explore more options. #toc -- save that for the WRITERS!
mikecane: RT: @writeblack: Oh, dear Lord. Now the Pride and Prejudice zombie book may get a movie? http://is.gd/j4CE [sigh...] #TOC
kendrickjd: XML session #toc
mikecane: RT: @Techmeme: Twitter to begin charging brands for commercial use http://tinyurl.com/b375m4 #TOC
mcarroll4716: Considering tweeting about this upcoming conference session since everyone else seems to be tweeting through their sessions...Search 4 #toc
zsoltcanada: #toc if Shakespeare had a hard drive was a sleeper. Interesting issues in digital archiving, but esoteric.
Annaleen: all these tweets from #toc are freaking me out. robot books? texts customized for your specific neurology? nano surveillance ebooks?
CathleenRitt: I hope nobody at this conference can tell that I didn't wash my hair today #TOC
toc: At #TOC tonight, Lightning Demos (like speed dating for up-and-coming companies that serve publishers) http://bit.ly/cBQA
chapmanchapman: RT @pablod eBook trends outside US, where there's no Kindle: Euros are ahead on ePub standard. Pan Mac used as ex. (w00t @babyjuggler). #toc
geoffcox: While eBooks may not take over America any time soon, they could make a huge impact on countries without access to libraries. #toc
eykd: I've been reading too much Vernor Vinge. I keep expecting ubiquitous wireless at an O'Reilly conference. #toc
thedigitalist: #toc session on mobile strategy now with Eltham, Prud'hommeaux, Lewis and Brantley
Fraser: Wow. O'Reilly only discounts electronic versions by 20%. iPhone trial significantly exceeded their expectations. #toc
toc: RT @geoffcox Just bought Scott Berkun's book -- printed on-demand by an Espresso Book Machine. Cool! #toc
eykd: SWXML: Copernican shift, with IP at the center instead of the Book. #TOC
VogeleLaw: Attending "Smart Bitches Read eBooks." #toc
laurahazardowen: at smart women read ebooks #TOC
cbe2009: OK - I hope the e-ink founder sticks around for the mobile session now, he'll probably hear some good stats to correct his assumptions. #toc
jane_l: rt @VogeleLaw: Attending "Smart Bitches Read eBooks." #toc - Woot!
robotech_master: @Fraser The iPhone trial of Missing Manual for $10, on sale $5? (You know, the ePub version can be extracted from that by unzipping.) #toc
eykd: SWXML: IP is only an asset if it's attached to the content. IP unattached is a liability b/c it requires time in research. #toc
tsattersten: Listening to session on publishing for mobile devices #toc
tizra: Cory Doctorow at #TOC -- Don't let anyone lock up your content unless they give you the key. http://tinyurl.com/dxk23e
kirkbiglione: Wifi dead in@booksquare panel. Back to iPhone. #toc
toc: Roundup of #toc news articles here: http://bit.ly/s82P
CathleenRitt: Might be amusing to pay attention. Besides my thumb is wearing down.#TOC
RonHogan: #toc women readers are the readers you need to reach if you want to succeed at ebooks.
eykd: Sorry @refreshdetroit, no link. Bill Mccoy wasn't lingering, and the URLs were about 8pt on the slides. #toc
totai: Coolest moderator today, giving away a wombat for best question in Broadway North. #toc
sarahw: #toc wendell: women are the ebook readers you are looking for.
RonHogan: #toc women romance readers online: adventurous in subject matter, adventurous in new tech.
mikecane: @robotech_master And all that OverDrive ePub will be infested with DRM, right? #TOC
thewritermama: Women read more. We buy more technology. We treat ourselves and we do it again and again and again. #TOC
thewritermama: I'm in the panel on women and e-books. #TOC
macudc: #toc start with xml, packed room - not even standing room left, out in hall. Presenting findings of survey done with BISG
redesign: @davegray Whose presentation is that at #toc? My eBooks report recommends sci publishers open content to web index. MOST have not!
chapmanchapman: At Mobile Strategy panel w/ the great Brent Lewis. 70% of baby boomers ONLY use their phones for voice. #toc
CathleenRitt: Harlequin romance books presenting their mobile strategy. Fabio delivers the book to your house. #TOC
chadrem: Kind of surprised at how many seats are available in the #toc panel session 'what's your mobile strategy' w/ the stanza guy among others
thewritermama: Talking about devices: split 50/50 between Sony and Kindle. #TOC
mcarroll4716: The changes in processes and organizational structures/roles has to be the biggest challenge to the adoption of XML workflows. #toc
totai: RT @CathleenRitt: Harlequin romance books presenting their mobile strategy. Fabio delivers the book to your house. #TOC
BookNet_Canada: what's in your purse? #toc
mkirschenbaum: talk over! hard to know what people made of it--questions all over the map. did I mention speakers get evals? (so far one: 4/5 stars!) #toc
eykd: SWXML: I'm more interested in the Why and the How than the Who, so I hope we get to the meat. #toc
robotech_master: ROFL! RT @CathleenRitt: Harlequin romance books presenting their mobile strategy. Fabio delivers the book to your house. #TOC #toc
kishizuka: Nice shoutout to @sljournal book review colleagues from Cory Doctorow this am - he seemed truly tickled at the reception to his book. #toc
kirkbiglione: First device maker to build a pink eInk reader wins. #toc
thewritermama: Kindle without a skin is not pretty. LOL. Don't forget who you are marketing to. #TOC
chapmanchapman: @KatMeyer She and I talk about this all the time - ebooks are NOT cheaper to bring to market than print! #toc
RonHogan: #toc women ebook readers know their tech, and are ready for it to be sold in an attractive casing.
kendrickjd: @eykd me too - and soon! #toc
robotech_master: @kirkbiglione Then I'm afraid Amazon has them all beat. (qv Stephen King reading yesterday) #toc
thewritermama: Women want tech quality and nice appearance in reading devices. #TOC
CathleenRitt: @briancarter Fact from #TOC 70% of cell phone users over the age of 45 only use their phone for voice
thewritermama: Women want books going back to the sixties. They want the complete series. #TOC
sarahw: #toc james: market to huge base of power shoppers.
ArachneJericho: Waitaminute. Is Apple at #TOC ?
angelinaward: How is the XML session? #toc
TAC_NISO: Mobile: Strange that apart from SMS no use of cell services (web, downloading, pics, etc) has >20% penetration of US cell users #TOC
totai: What?! Does that slide say that ebooks are a 35Bil. Yen ebook market, four times the US - 85% via mobile (not dedicated reader) #toc
kendrickjd: @angelinaward PACKED. Slow start. #toc
KatMeyer: Will we b looking for a different kind of content developer? (re: digital content creation? #toc
BookNet_Canada: Harlequin has always had a sense of global rights, own everything you can. #toc
mcarroll4716: @angelinaward ...moving a bit slowly. Hoping they'll get to the interesting info soon #toc.
mikecane: @chapmanchapman Your prod costs don't matter to BUYERS. People REJECT hardcover prices for eBooks! #TOC
thedigitalist: #toc ebook sales in Japan 4x US and 85% direct to mobile
eykd: SWXML: Interesting. Nobody's doing chunking yet. #toc
jasonboog: #toc Brent Lewis (Harlequin): 35 billion yen ebook market in Japan. Will we grow same way?
totai: I love that I can be in one session and follow another at the same time! Twitter and #toc rock!
ullakrag: hører fire kvinder kvidre om eBooks #TOC
thewritermama: Harlequin is one of the biggest e-book publsihers right now. (Everyone should study them!) #TOC
jasonboog: #toc Lewis: that's four times the size of the US market. 85 percent of ebooks are sold directly to mobile phone
thewritermama: Study showed the 60% of the women read e-books on their computer. #TOC
sn0vember: #toc KILL ALL EBOOKS
CuriousTwit: RT @totai I love that I can be in one session and follow another at the same time! Twitter and #toc rock!
thewritermama: Data portability is really important to these readers. Hence relying on the laptop or desktop computer. #TOC
KatMeyer: I love that I can be in one session and follow another at the same time! Twitter and #toc rock! (via @totai)
thewritermama: Come out with a digital reader under one hundred dollars and hit the sweet spot. #TOC
eykd: SWXML: "Re-using old content: a nuisance." Hmm. Yep, but worth it if you ever want to reactivate the back-list? #toc
geoffcox: Expanded editions of books, enabled through agile XML source, are not often taken advantage of #toc
chapmanchapman: Amazing Harlequin overview on their work in mobile in US and Japan. Wow. (85% of Japan ebook sales come from mobile phone market) #toc
jwikert: #TOC After expressing my disappointment w/ Kindle 2, I'm pleased fellow panel member Russ Wilcox said I'm still welcome at eInk offices!
systimetre: I'm searching for _#toc_ live on TweetGrid Search - http://tweetgrid.com/search?q=%23toc #toc
RonHogan: RT @thewritermama Come out with a digital reader under one hundred dollars and hit the sweet spot. #TOC
robotech_master: @totai I love that I can be nowhere near any of them and yet still follow them myself. :) #toc
thewritermama: It's SO refreshing to be in a session that has fem power and publishing combined. Thank you for having this session! #TOC
susanmernit: @weegee! just got to meet Kevin Smokler at #TOC; we were sitting across from one another (riotous conversation ensued)
indieauthor: #TOC Rise of ebooks panel went well, packed house. Surprised that I wasn't nervous! Thx 2 @MarkCoker 4 putting it 2gether
thewritermama: "I have a Kindle and the back falls off all the time." audience member. #TOC
BookNet_Canada: apparently the back falls off all the time on the kindle - "what is up with that" #toc
thewritermama: "Books not available enough in Kindle edition. Why doesn't anyone from Amazon get back to me?" audience member. #TOC
apierrot: SWXML Brian O'Leary from Investment process complexity to content agility #toc
mikecane: #TOC From NYT Op-Ed: You Can’t Sell News by the Slice http://tinyurl.com/camgss
billtrippe: #toc Quark's Rainer Heckmann: Word-based XML authoring is the answer, emphasizing their acquisition of In.Vision
thewritermama: Apparently you can put a larger variety of files on the Sony Reader. #TOC
kulpreetsingh: The eReader Tipping Point - Is it already here? http://cli.gs/mjLZgq #kindle #iphone #kindle2 #ereader #newspapers #news #toc
jwikert: #TOC One of the secrets I was sitting on is Safari's mobile UI. It brings my Safari subscription to my iPhone. Very cool. In beta, out 2/23!
eykd: SWXML: I'm definitely not a business guy. The letters ROI make me sleepy. #toc
RonHogan: #toc more readers moving to the sony as a preferred device?
PressDisplay: The eReader Tipping Point - Is it already here? http://cli.gs/mjLZgq #toc #newspapers #iphone #kindle
ami_with_an_i: O'Reilly: our traditional competitors are no longer our competitors-it's Google & all the great free content a consumer can find. #toc
twopularFeed: 8 hours: A-Rod 7.15, #SocComm 7.10, Chris Brown 6.45, iPhone 5.55, #TOC 5.45, V-day 4.30, Sony Releases New 4.30, Twitter To Start 4.15
Neil_Parker: The eReader Tipping Point - Is it already here? http://cli.gs/mjLZgq #kindle #iphone #kindle2 #ereader #newspapers #news #toc
thinkmaya: RT @thewritermama: Harlequin is one of the biggest e-book publsihers right now. (Everyone should study them!) #TOC
thedigitalist: #toc Stanza now has 1.3M installs in 60 countries
chadrem: The smartphone hit a level of traction that is behind techno geeks and won't shrink again - marc of stanza fame at #toc
eykd: SWXML: Good point. XML lets you take advantage of new niche opportunities as they appear. #toc
thinkmaya: RT @thewritermama: Come out with a digital reader under one hundred dollars and hit the sweet spot. #TOC
KatMeyer: Pubs need to make sure the public's perceived value of ebooks is in line w/ actual costs which r high. #toc
BookNet_Canada: until you touch and play in the digital world you love the smell of books - who cares -smart women panel #toc
tweet_trends: #toc: [twitter] http://tinyurl.com/5k5lm4
bwingenroth: #toc The StartwithXML full report costs $149.00?!???
danwallek: RT @thedigitalist: #toc Stanza now has 1.3M installs in 60 countries
KatMeyer: O'Reilly: our traditional competitors are no longer our competitors-it's Google & all the great free content #toc (via @ami_with_an_i)
pablod: OH: "Yeah, Cory Doctorow spoke last year too. Fun to listen to, but no one really pays him any mind". #toc #wishI'dgottenthatdumbass'name
chapmanchapman: Both Harlequin & Lexcycle saying it'll be standard soon to buy/download/manage ebooks solely through mobile device. No need for desktop #toc
indieauthor: #TOC Publetariat.com "outed" in Rise of Ebooks panel - can't stuff the genie back in the bottle, so I'm going w/ it: www.publetariat.com
eykd: SWXML: Nitty-gritty. YES! #toc
RonHogan: #toc internationally, ebooks are opening up a market for readers who can't afford US$25 paperbacks.
eykd: SWXML: Uh-oh. XML Conceptual 101. #toc
KatMeyer: #TOC 1 of the secrets I was sitting on is Safari's mobile UI. brings Safari subscription2 iPhone. V cool. In beta, out 2/23! (via @jwikert)
mikecane: RT: indieauthor: #TOC Publetariat.com "outed" in Rise of Ebooks panel - can't stuff the genie back in the bottle, so I'm going w/ it
TAC_NISO: Anyone notice the wired saucer with flashing lights on the balcony in broadway north room? Like a vertical flying saucer #toc
chapmanchapman: RT @RonHogan #toc internationally, ebooks are opening up a market for readers who can't afford US$25 paperbacks.
adaptiveblue: RT @ami_with_an_i O'Reilly: our traditional competitors are no longer our competitors-it's Google & all the great free content #toc
thewritermama: Should marketing people contact readers about their purchases? Amazon does it. #TOC
Weegee: Thank you #toc. @susanmernit and @chrisbrogan are virtual friends you have enabled to come to life.
pablod: RT @RonHogan more readers moving to the sony as a preferred device? #toc
apierrot: Laura Dawson SWXML "who tags what when?" #toc
eykd: SWXML: Author should work w/ editor to provide keywords for book and chapter. Editor tags contents? #toc
mdash: Adjustable pricing as algorithmn. Goes lower automatically as demand falls off. Concept at #toc
pablod: O'Reilly: our traditional competitors are no longer our competitors-it's Google & all the great free content a consumer can find. #toc
pablod: O'Reilly: our traditional competitors are no longer our competitors-it's Google & all the great free content #toc (via @ami_with_an_i)
TAC_NISO: Peter should know better than swapping out laptops mid session. 10 mins to talk and 4 mins setting up #toc
totai: Having presentation difficulties in Broadway North, reminds me of @michaelhyatt's comments - if it screws up it's your fault! #toc
RonHogan: #toc "reaaders are always looking for recommendations" so limited targetted marketing is not distasteful.
thewritermama: Fact: I tweet less in the afternoon than I do in the morning. Weary... :) #TOC
eykd: SWXML: Tag carefully in native XML. No good standard tool. No standard content chunk taxonomy. #toc
robotech_master: @RonHogan Speaking of getting recommendations, I sure wish Alexlit.com were still alive. #toc
eykd: SWXML: Tag consensually. There needs to be a standard. Publishers need to talk. #toc
walkley: First blog post from TOC http://is.gd/j4UF #toc
thewritermama: Most readers of romance and women's fiction. They don't consume hard copy fiction. Will pay 5.99 easily. #TOC
mikecane: #TOC How many generations must relearn the lesson of the Model T? LOW PRICES SELL! That's how business in America USED to work!
thewritermama: If you can't hold the book it should cost less. The book should be cheap. Therefore 10 dollar cap. #TOC
lacreshahayes: I own over 2000 books. Half of them are scattered everywhere, but most were spontaneous purchases. #TOC
thewritermama: You can't resell a digital book or loan it out without breaking the law. #TOC
eykd: SWXML: Only chunk what you can sell. #toc
kendrickjd: XML: Tag deeply but only chunk what you can sell #toc
thewritermama: Digital book: Yes, you bought this book but you don't really own it. (Interesting.) #TOC
lacreshahayes: Over the past year, I always check the book out on Goodreads. Most of the reviews are believable in my case. #TOC
BookNet_Canada: price point above $10 nonstarter for most women readers . Perception is ebook is non-tangible. Can't resell ebook, you don't own it #toc
eykd: SWXML: Discussion of content/design separation using style sheets. Confusing slide. #toc
CuriousTwit: 'you want to tag deeply, but you only want to chunk what you can sell.' XML session, #toc
chelseagreen: been hearing a lot of "great new things we haven't even seen yet, idk what." I'd like to hear more about what folks are working on now. #toc
robotech_master: @thewritermama Yeah, there's no way around that. Unless you use DRM to enforce one copy "existing" like e-book libraries do. #toc
eykd: SWXML: "The more automated your process is, the more you save." #TOC
robotech_master: @thewritermama But, of course, DRM can be broken. #toc
RonHogan: #toc ebooks can be too cheap as well as too expensive. they can't all be free.
CuriousTwit: RT @eykd SWXML: "The more automated your process is, the more you save." #TOC
eykd: SWXML: Lots of refs to the report now. We might want to drop the $$ for that. #toc
shanakimball: Peter brantley on mobile as platforms for data integration that make new forms of storytelling and experience possible. #toc
jsteeleeditor: RT @jwikert #TOC One of the secrets I was sitting on is Safari's mobile UI. It brings Safari subscription to iPhone. In beta, out 2/23!
thewritermama: Allow the reader to buy the book in whatever format they want. If they switch devices, we have seven formats. #TOC
kirkbiglione: Sharing has traditionally been a big part the reading experience. What happens to sharing in the ebook era? #toc
thewritermama: The price is higher but they get the book for a lifetime. #TOC
thedigitalist: #toc Brantley: mobile = interface to world of knowledge married to flow of real life experience
eykd: SWXML: Begin with the end in mind. Commit to sustained change. XML is a means, not end. #toc
KathrynC: #toc guy wants his cell to tell him about objects in museum; KC: person standing next to cellusing musemgoer wants to shoot him
mikecane: #TOC How many of you publishers think Apple would have sold 15M iPhones if it had STAYED at $600 as introduced? You're FIRED!
robotech_master: @kirkbiglione People will break the DRM and do it anyway. Baen intentionally leaves DRM off their works to promote sharing w/ friends. #toc
eykd: SWXML: "Plan for early wins, ideally spread across multiple functions." #toc
jasonboog: #toc Peter Brantley (Digital Library Federation): Publishers can use QR Codes: http://en.wikipedia.org/wiki/QR_Code
thewritermama: The law makes you a criminal if you share your digital book. #TOC
RonHogan: #toc inability to share ebooks w/out breaking the law is a turnoff for women readers, who are not yet ready to become pirates.
Paladella: #toc (Brantley) virtual worlds force us to rethink the concepts: place, environment, experience
BookNet_Canada: Smart women read ebooks panel:Inability to share an ebook is huge turn-off. #toc
Hadrien: The Plastic Logic Reader looks very nice ! #TOC
KatMeyer: #toc Peter Brantley (Digital Library Federation): Publishers can use QR Codes: http://en.wikipedia.org/wiki/QR_Code (via @jasonboog)
susanmernit: Yippee! Just sent my white paper in! thanks to my readers. you were a great help huge sigh of relief) now, back to #toc.
thewritermama: Publishers acknowledge the value of giving away a book you like, word of mouth. Something to explore. #TOC
eykd: SWXML: Start with: Needs analysis, Gap analysis, vendor evaluation, research. #toc