Tweets

SmartBitches: Sara Lloyd keynote: Pblishers are rubbish at working together, and they need to start, now. #toc

KimFalconer: @davegray okay, I know Cory :) He's my Little Brother...or I'm his little sister. We're both with HarperCollins Voyager. What's #TOC ?

davegray: @victorcab try Sarah Lloyd her blog is the digitalist #toc

walkley: Jason Fried from 37signals coming on for his keynote. #toc

joebachana: #toc doing an 8:30pm roundtable on technology best practices.Lots of talk today, anyone joining in on practical implementations? let me know

davegray: Here comes Jason fried #toc

pdlug: #toc I love it when speakers go without a powerpoint crutch

cherylpickett: RT @thewritermama Convey the value of the content not the bucket it's in, YES! #TOC

thewritermama: Jason Freid from 37 Signals out of Chicago. Will talk about how they made 500,000 self-publishing in PDF. #TOC

chadrem: Hehe - J. Jarvis talked about reunions made possible via Google. I tweeted, and a Jr HS alum was first to comment ... through Facebook #toc

pablod: Jason Fried from 37signals sans powerpoit! WooHoo #toc

tsattersten: Read Sara's manifesto: "A book publisher's manifesto for the 21st century" - http://tinyurl.com/6xyhxc #toc

thewritermama: 12 ppl in the company. Put together a book in PDF and found out how to write a book by accident. #TOC

mikecane: @cherylpickett "Is there a book inside you" -- WTF? Then HAVE SURGERY! #TOC

jsteeleeditor: "Whenever you make something, you make something else" There's always a byproduct. If you pay attention you can monetize. -Jason Fried #toc

thewritermama: Whenever you make something, you make something else. Always a by-product. Pay attention and figure out how to make money on them. #TOC

davegray: Story of how we made 500k on a book and another 500k repurppsing it into other things #toc

tsattersten: Jason Fried from 37 Signals - http://www.37signals.com/svn/ - is on stage at #toc now.

DanKok: #toc Jason Fried - 37 signals is giving his presentation. Talking about repurposing content.

davegray: We tried to identify what our byproducts were #toc

chapmanchapman: RT @tsattersten #toc Read Sara's manifesto: "A book publisher's manifesto for the 21st century" http://tinyurl.com/6xyhxc

thewritermama: Analogy in the lumber industry. Repurposing what's left over. Turned it into billions of dollars. #TOC

KatMeyer: Jason Fried -37 Signals (a software co.)made $500k on book & $500k repurposing book's content "u can write/publish book 'by accident'" #TOC

shannonholman: #TOC "whenever you make something, you make something else. There's always a byproduct." jason fried of 37signals

tonyarucker: RT @RITOPL: #TOC - one of the reoccuring themes across all presentations is rediscovering the audience...

SmartBitches: #toc Our panel was amazing. And @jane_l was truly missed. We talked about her a lot, but her presence would have made it stellar.

cnicolaou: for those of you wondering what #TOC is: "Tools Of Change" Conference for publishing. And here's a link http://is.gd/anz0

toc: From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC http://bit.ly/2LyG Really nice summary.

thewritermama: As we were building our company we created by-products we could resell. We made a million bucks on the side. #TOC

jsteeleeditor: Knowledge, content, opinions, successes, failures, points-of-view can all be by-products. -Jason Fried (@37signals) #toc

pablod: @chapmanchapman yup. niche publishers, indie outfits, etc. #toc

walkley: Fried: book as byproduct of other activity? #toc

jasonboog: RT @timoreilly on e-reading breakdown in #toc audience ">10% for Kindle, about 70% for iPhone"

davegray: A million dollars is still a ok of money .. Jason fried #toc

totai: The first f-bomb of the day just dropped. It's getting late! I don't think it's the word of the year yet. #toc

geoffcox: Jaaon Fried: Every time you make something, you make something else Aclnowledge this and try to monetize the by-products. #toc

pablod: Fried: "Email works for project mgmt for about a second, then it's a mess." AGREED. #toc

Ugotrade: Time for publishers to practice the fine art of coopertition #TOC

davegray: Email works for about a second and them it's a mess #toc

DavidDurand: #toc Fried on project management: email works for about a second and then it's a mess.

thewritermama: E-mail stopped working as a method of project management. Projects get done when people collaborate. #TOC

annmichael: project management is really about collaboration - that's when things get done Jason Fried #TOC

JanetJoz: RT @toc From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC http://bit.ly/2LyG Really nice summary.

thewritermama: Started using the project management software with their customers. Called it base camp and put it out on the market. #TOC

mlharper: Joe Wikert, O'Reilly Media: "ebooks need to move beyond the ported p-book experience." #toc agreed but what IS next/

SmartBitches: St. Malle of eBooks, aka Malle Vallik, the Oracle was eagerly listened to because she could speak eloquently about publication #toc

pablod: I dig me some Basecamp. Yes I do. #toc

totai: RT @RonHogan: #toc what are publishers doing to raise all boats? work to make the market flourish, not just to flourish in the market.

joebachana: #toc Fried (37signals) talks about organic development of Basecamp (PM Software) from 2004.

SmartBitches: Angela James had all the details about formats and how selling the BOOK itself and not the format is more important than DRM. #toc

thewritermama: People started liking it. Switched from client work to product management. Didn't want to give away. Started blogging about it. #TOC

PauloQuerido: RT @timoreilly: At #TOC, @jeffjarvis: "content without links is content without value." A key point about how publishing needs to change.

SmartBitches: And Kassia Kroczer's slideshow featuring reader comments meant all the folks who answered the survey were part of the session. Smart #toc

whet: RT: @KatMeyer: Jason Fried -37 Signals made $500k on book & $500k repurposing book's content "u can write/publish book 'by accident'" #TOC

Literanista: #TOC Build an audience, make it come to you every day

thewritermama: Every business needs to figure out how to build an audience. Ppl. who come back every day. #TOC

annmichael: every business has customers, some have fans, but the really lucky ones have audiences: Jason Fried #TOC

chapmanchapman: Fried: Chefs don't think that people are going to take their cookbooks and open up competing restaurants to put 'em out of business! #toc

mkirschenbaum: fried: Mario Batali is not afraid to publish a cook book because someone might use it to open up an Italian restaurant next door to his #toc

thinkmaya: RT @thewritermama: Amazon owns the custromer. Own the conversation. Then kindle. Then audio. Then mobile device. #TOC

thewritermama: Audience demanded more. So they created a conference. Sold 50 seats at 500 bucks in one hour. #TOC

pablod: A lot of ppl are afraid to talk about what they do—many are afraid that they don't know what they're doing. #toc

tsattersten: Jason from 37 signals is telling how they made $1,000,000 publishing a book and holding event about what they do. #toc

thewritermama: Maybe we could turn this into a book. Ideas on marketing, design, ideas on biz. Took 'em, polished 'em, made a book. #TOC

mikecane: RT: @pablod: A lot of ppl are afraid to talk about what they do—many are afraid that they don't know what they're doing. #toc

Hadrien: Glad to see Jason Fried @ #TOC Feedbooks is based on Ruby on Rails, a framework that 37 signals created

ardyss: Searched Twitter for #TOC: http://tinyurl.com/cyyvrc

maegancarberry: Looking fwd to #TOC keynote/wkshp tomorrow am w NYT R&D guy.

taral: RT: @thewritermama from TOC conference. "Publishers understand markets, not customers." Anyone care to comment? #TOC

TinyDomingos: RT @timoreilly: At #TOC, @jeffjarvis: "content without links is content without value." A key point about how publishing needs to change.

TOCConNow: by @tsattersten: Jason from 37 signals is telling how they made $1,000,000 publishing a book and holding event about what they do. #toc

worleygirl: Missing the last 2 sessions at #TOC because I accidentally scheduled a meeting in Chelsea at 6, even though the speakers don't end until 6.

thewritermama: Took book and made a PDF, charged twenty bucks or 50 bucks for multi-use. Sold thousands. Then uploaded it to Lulu and sold it $29. #TOC

booktype: Enjoying all the #toc tweets (and there's an avalanche of them). Definitely planning to attend next year.

kpwerker: RT @RonHogan: #toc what are publishers doing to raise all boats? work to make the market flourish, not just to flourish in the market.

thewritermama: Had made hundreds of thousands of dollars, so gave it away free as an HTML. Now they have a traditional publisher. #TOC

kishizuka: Jason Fried, of 37signals, laying out process of turning development of Basecamp into a book, blogs to Lulu. #toc

KathrynC: #toc @taral Comment: Publishers book covers, catalogs, flap copy, are designed to get books distributed; customer reactions are secondary.

thewritermama: A couple of idiots in Chicago can make a million bucks because they wrote a book and had the guts to sell it themselves. #TOC

chapmanchapman: 37 SIgnals went outside of the trad. pub. structure and made $1M with their book by growing their audience with their blog #toc

pablod: Publishing business has tons of byproducts they do nothing with! #toc

davegray: A couple of idiots can make a million bucks because they don't want to work with publishers and they want to control the content #toc

bencrowder: If you're interested in the future of publishing, follow the #toc hashtag (O'Reilly's Tools of Change conference): http://bit.ly/3HBsf6

chapmanchapman: Devil's advocate: if they had gone w/ a publisher, would they have made $2M? $3M? #toc

pablod: Drafts, recordings of brainstorming sessions, notes, etc. #toc

pablod: Why can't we have the Director's Cut of a book?! YES! #toc

thewritermama: Why can't you read the second to last draft of a book? People are interested in behind the scenes. #TOC

mikecane: RT: @TechmemeFH: According To Author's Guild, You Cannot Read Books Out Loud http://tinyurl.com/a9q7yv #TOC

thewritermama: Point is whatever you do there are always other things that can be bringing in revenue. #TOC

annmichael: RT @thewritermama: Why can't you read the second to last draft of a book? People are interested in behind the scenes. #TOC

KathrynC: @pablod #toc: Director's cut of a book often shows that the book had a really good editor.

TOCConNow: by @JanetJoz: RT @toc From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC http://bit.ly/2LyG Really nice summary.

Springbaby31: @Annmarie_A34 Thx for asking! I really enjoyed the Mon tutorials esp. http://snurl.com/bngu2 Hoping they post their pres doc soon #TOC

kishizuka: "Why not see a director's cut of a book?" Fried asks. Silence - good answer. #toc

davegray: "I would pay for that" -- Jason fried #toc

thewritermama: Contractors should be teaching classes. Basic home improvement. They don't teach what they know. Sell knowledge in a different format. #TOC

pablod: @KathrynC yes, thus building the editor's brand, which I think will become even more important going forward! #toc

jsteeleeditor: You can teach intro stuff without cannibalizing business on more expert stuff. Esp. in down economy. -Jason Fried #toc

RITOPL: #TOC - In the new world of publishing, even the smallest process artifact has value provided its able to be leveraged and distributed.

thewritermama: ? So why did they go to a traditional publisher for the next book. Answer: Want to go for a mainstream book. Bestseller. #TOC

KatMeyer: JF: eg: builders, general contractors who r out of work could be teaching/charging 4 home maintenance classes (byproduct - repurpose). #TOC

LDSFollow: ReTwitter: @ bencrowder: If you're interested in the future of publishing, follow the #toc hashtag (.. http://tinyurl.com/c22xaq

thewritermama: Crown is going to be publishing the book. #TOC

DavidDurand: RT @pablod: "Publishing business has tons of byproducts they do nothing with!" #toc Amen!

mkirschenbaum: getting punchy, as you can probably tell. that's it for the day! #toc

thewritermama: Unconform is the working title. (Not so much love for that.) #TOC

thewritermama: ? What kind of rights are you holding back? Says they didn't do a good job with that. #TOC

annmichael: RT @pablod: "Publishing business has tons of byproducts they do nothing with!" Fried #TOC

pablod: Here we go again: According To Author's Guild, You Cannot Read Books Out Loud http://tinyurl.com/a9q7yv sheesh. #toc

thewritermama: Would like to release a Cliff Notes version before it comes out. #TOC

tsattersten: Jason says people would be interested in the second to last draft (ie director's cut); NO! the 2nd to last draft normally sucks #toc

dslessing: Heading home from Tools of Change. It has been great 2 days. Farewell all! #toc

Thandelike: thank you @RonHogan @booksquare @katmeyer et alia for the generous tweeting re. #TOC publishing conference!

thewritermama: Getting Real is the name of the first book. They don't keep track of the time. It's a by-product. They took their ideas from inside.... #TOC

KatMeyer: JF on dislike of dustjackets - approach 2 design: "it's packaging done for the sale vs. packaging done 4 the ownership." #TOC

RITOPL: Retweeting #TOC -- Check this out folks, more open-source resources - @robertjwhitney: http://www.theleagueofmoveabletype.com/

chapmanchapman: RT @jsteeleeditor You can teach intro stuff without cannibalizing business on more expert stuff. Esp. in down economy. -Jason Fried #toc

jellytiger: RT @timoreilly: At #TOC, @jeffjarvis: "content without links is content without value." A key point about how publishing needs to change.

pablod: If I read a book with the screen reader software on my Mac, am I infringing copyright> #toc

thewritermama: ....and started sharing it outside the biz. Content already existed as by-product. So they collect it up and made some serious dough. #TOC

kishizuka: Fried: "[Book] jackets are stupid." They rip, tear. "They're made for the selling, not the owning [of books]." #toc

angelinaward: #toc Jason went with traditional publisher 2nd time for: broad reach, mainstream exposure, to be on bookshelves

thewritermama: Speaker didn't know the rules, so they were not an impediment. #TOC

kate_eltham: @KatMeyer How do you design for ownership if you can't get the sale? #toc

thewritermama: "We just do things that work for us." #TOC

ArtnMeditation: RT @thewritermama: Jason Freid from 37 Signals out of Chicago. Will talk about how they made 500,000 self-publishing in PDF. #TOC

littlekiwi: Wowee lots happening today at #TOC and #openidux need to find time to view some of the discussion....

thewritermama: "Decisions are temporary. If it doesn't work, do something else." #TOC

totai: Decisions are temporary - you don't have to stay with a plan once it's laid out. #toc

annmichael: decisions are temporary - but if something doesn't work do something else - Jason Fried #TOC

ngintaka: Publishing sawdust? No thanks. Would rather publish with purpose. Readers deserve more respect. #toc

pablod: "[Book] jackets are stupid. They're made for the selling, not the owning [of books]." Well, yes, but they don't have to be. #toc

hsanderson: "Decisions are temporary." JF #toc

chadrem: I went to http://www.theleagueofmoveabletype.com and thought it would be something very different. Blogger guy at Publishers conf ;-) #toc

thewritermama: His company has a radical opinion about software development but it works for them and their customers. (That's niche marketing.) #TOC

mikecane: "Niche marketing" in disease medicine is called a "specialist." #TOC

mikecane: RT: @thepiratenation: Why aren't ebooks taking off? Not enough pirates! http://is.gd/j0Ic #we #are #the #future #TOC

thewritermama: Book generates publicity for the biz. He is learning as he talks about what he's talking about. (Process-oriented a la Jeff Jarvis.) #TOC

neilschlager: RT @toc: From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC http://bit.ly/2LyG Really nice summary.

DavidDurand: Oops: #toc: Kids books should come w/a license for the performance rights, so that parents are not raising their kids to life of crime.

kishizuka: @KathrynC: @pablod Retweet #toc: Director's cut of a book often shows that the book had a really good editor.

thewritermama: One of the best speakers at TOC so far! Thanks, Jason Fried!!! #TOC

chelseagreen: Does Jason fried twitter? #toc

thewritermama: Now Jason Epstein. Chairman of On-demand books which has the espresso book machine. #TOC