joebachana: #TOC Neelan Choksi COO of Lexcycle presenting keynote
cesl: I'm searching for _#TOC_ live on TweetGrid Search - http://tweetgrid.com/search?q=%23TOC #TOC
tsattersten: Getting ready for day two of #toc. Good Morning!
booksquare: the oprah effect: mainstreaming of ebooks #toc
RonHogan: #toc Lexcycle CEO talks abt mainstreaming of eBooks
geoffcox: eBook growth is about to reach the "hockey stick" zone #toc
joebachana: #TOC Choksi says 2008 was inflection point for e-books --> growth will take off
jwikert: #TOC Just had pleasure of introducing Neelan Choksi, COO of Lexcycle, for his keynote. He's talking about "ebook inflection point" in '08.
booksquare: weird being in a room with so many people carrying ereader and iphone #toc
tsattersten: Lexcycle (http://www.lexcycle.com/) COO says $44 million of ebooks were sold in the last 12 months. #toc
joebachana: #TOC Choksi improved displays and E-Ink make the experience better (go Joe Jacobsen)
primagames: LexCycle COO talking about Q4 2008 was eBooks' "inflection point" at TOC keynote #toc
angelajames: Keynote:#toc: Lexcycle COO about the Stanza effect and 2008 being the year that ebooks hit their high this year
jasonboog: #toc @neelan Oprah's show about Kindle sent Stanza e-reader iphone downloads "through the roof"
angelajames: #toc iPhone is a great reader because: it has international reach, color display, multifunction device, built in wireless
danwallek: #toc listening to Neelan Choksi-COO of Stanza developer
ginablaber: #TOC Neelan Choksi, COO of Lexcycle (ebook software for iphone), said their downloads went through the roof when Oprah talked about ebooks.
geoffcox: Once eBooks showed up on Oprah, they were officially mainstream. #toc
angelajames: #toc no external light required and it has the App store (personal note: I think the App store is evil genius)
joebachana: #TOC Observation: Choksi is a likeable guy
jwikert: #TOC Before introducing Neelan, I asked the audience how many own *both* an iPhone & a Kindle. About half the crowd raised their hands.
Literanista: #TOC Neelan Choksi, COO of Lexcycle, doesnt carry a laptop anymore, just an iphone
angelajames: #toc equally as important as hardware advance is the advance of the Epub standard. Still early days, execution on support is taking time
booksquare: users don't want to care about formats (or drm), but opportunity of standard is significant #toc
angelajames: #toc but there is great value for a standard that can be read on cross devices (personal note: yes yes yes yes!)
joebachana: #TOC Choksi insists everyone adhere to standards (IDPF's EPUB: http://www.openebook.org/ )
angelajames: #toc mentions Doctorow's "rant" on DRM. Bottom line: bad for users
booksquare: glad that people are talking about the fact that drm creates a serious vendor lock-in #toc
angelajames: #toc Stanza announces they'll be supporting Adobe's DRM!
kirkbiglione: Lexcycle will be supporting Adobe DRM on stanza. #toc
jasonboog: #toc @neelan Stanza will now support Adobe's DRM.
joebachana: #Toc Choksi plea to publishers to go "DRM-free"
angelajames: #toc standard format eases burden for publisher: no formatting to an "alphabet soup" of formats (personal note: word)
RITOPL: #TOC - Choksi: "Right now to be in the business we feel we need to support DRM" (even though he wishes they didn't have to.
booksquare: standards like .epub reduce conversion headaches down the road #toc
kirkbiglione: Choksi of Lexcycle says they hope Adobe will become "the standard DRM". #toc
twishes: [-O] #TOC - Choksi: "Right now to be in the business we feel we need to support DRM" (even though he wishes .. http://tinyurl.com/d3wxem
jane_l: rt @angelajames #toc Stanza announces they'll be supporting Adobe's DRM!
angelajames: #toc Stanza: 1.3 million users in 60 countries, over 5 million books downloaded, 100,00+ books in library, half free
cmaisannes: Choksi: Stanza eReader software will support Adobe DRM now #TOC
jasonboog: jasonboog #toc @neelan Stanza has 1.3 million users, 5 million books downloaded. More than 100,000 books available now.
jasonboog: #toc @neelan Stanza has 1.3 million users, 5 million books downloaded. More than 100,000 books available now.
tsattersten: Lexcycle is probably the best reader for the iPhone. Their COO says they have 1.3 million users with over 5 million books downloaded. #toc
mikecane: OMG!! ADE ePub DRM on Stanza?! VERY bad week to be Steve Haber of Sony!! #TOC
totai: I like Neelen, he is passionate about what they're doing and is not about doing a sell-job only. #toc
spiver: New post: Publishers: Don’t do what the music business did. http://snurl.com/bou51 #TOC
kirkbiglione: Choksi says Stanza is good in bed #toc
booksquare: number one place people use stanza: in bed, though two responders said "in bathroom". #toc
joebachana: #TOC Choksi's wife must be tolerant if he's bringing that iphone back to the bed using Stanza
jwikert: #TOC The #1 place Stanza is used is...in bed (31%)...no wonder the Harlequin titles are so darned popular! ;-) (#2: commuting, 29%)
KPub: #toc Lessons from Stanza: 31% of users use Stanza in bed; 29% commuting; 13% in waiting areas; 12% at home; 5% at work; 5% in airplane.
chadrem: http://twitpic.com/1fkm7 - And you thought waiting for a book to publish felt slow #toc
RITOPL: #toc - Cory D.'s excellent (must read) short story on DRM and Open Publishing - Printcrime ( http://is.gd/jaa4)
doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc
angelajames: #toc users like having their library available to them in their pocket/handbag. It's about the convenience of already having device with
jtallent: Having troublee getting internet access #toc. Anyone else?
davegray: Top uses of stanZa iPhone ereader: 31% in bed, 29% on bus/train, 13% in waiting areas, 11% at home, 5% at work #toc
mr_random: only 2?? haha RT @booksquare number one place people use stanza: in bed, though two responders said "in bathroom". #toc
BookNet_Canada: #toc Choksi parenting note: read to your kid to help prevent them from seeing the candy aisle
angelajames: #toc mentioned different stores available on Stanza including AllRomanceEbooks
EvilTeam: #toc no external light required and it has the App store (personal note: I think the App store is evil genius) http://is.gd/ja8v
eykd: RT @RITOPL: #toc - Cory D.'s excellent (must read) short story on DRM and Open Publishing - Printcrime ( http://is.gd/jaa4)
KPub: #toc Lessons from Stanza: Average title price point in Fictionwise store = $10.25. Buying patterns representative of print sales.
toc: http://twitpic.com/1fkmn - stanza most used place? In bed (31%) #TOC
RonHogan: #toc keynote slide says Stanza has 3x sales growth in just over two months
booksquare: @jwikert of course that's why! (though @jane_l makes a good point). #toc
Literanista: #toc Choksi has the Twilight Series cover on screeen, shoutout to Hachette Book Group
mr_random: nice one RT @doctorow Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc
geoffcox: Stanza lets you read at home, at work, in the bathroom... or in the bathroom at work. ;) #toc
cmaisannes: Though Stanza still believes that DRM-free is the way to go for publishers #TOC
angelajames: #toc Fictionwise: 44,000 titles in catalog, sales tripled since Dec. 3 launch, 5,000+purchasers, average title price $10.25
DRB: News from #TOC: 31% of Stanza users read Stanza in bed, but only 11% at home. 20% read ebooks in other people's beds?!?!
angelajames: #toc were expecting more romance readers but ended up being very representative of print readers, so all genres cross board
booksquare: avg purchase price of stanza/ebooks was $10.25, choksi expected it to be lower (note: me too!). interesting sales numbers. #toc
pnh: RT @doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc
pcervieri: #toc downloading the Stanza iphone ebook reader right now so i can read all the free classics...
eykd: I haven't read much WITH the Stanza reader yet, though I like the interface thus far, and I REALLY like this guy. How's it read? #toc
Literanista: #toc Choksi says stephanie meyer was absolutely critical for them in Dec. and Jan
DanKok: #toc most people use Stanza in their bed. This is pretty amazing. I would have guessed that most of the usage was out of the house.
pnh: #toc Context for doctorow re-tweet just now: http://bit.ly/2DsJbB
annmichael: feeling horrible and heading home soon - bummed I'm missing the last day of #TOC - it was awesome!!!!
angelajames: #toc Harlequin "one of the more bold in the ebooks"
walkley: @neelan on stage talking about Stanza - impressive #toc
mikecane: About that $10.25 eBook price: these are EARLY ADOPTERS who can AFFORD the prices, OK? #TOC
mr_random: thx RT @pnh #toc Context for doctorow re-tweet just now: http://bit.ly/2DsJbB
angelajames: #toc images render well through Stanza/iPhone
KPub: #toc Lessons from Stanza:Publisher promotions include free titles from Random Hse and Harlequin. 1/2 include excerpts frm forthcoming titles
eykd: @mikecane: Seriously. I'm planning to only read the free classics for now. #toc
RITOPL: #TOC -- Lesson from Harrliquin and eBooks -- folks on industry "edges" are often the mprogressive
robpas: At the #toc keynotes waiting to hear Nick Bilton & @timoreilly
mikecane: At the end of Neelan's talk, I want all of you to SHOUT: "PORT STANZA TO THE PALM PRE!!!" Thanks. #TOC
totai: I think it's really cool that Choksi was on the MIT BlackJack Team. #toc
doctorow: Author's Guild is hell-bent on making the moral case for ripping off authors. That'll work. #toc
jasonboog: #toc @neelan don't underestimate the power of a high ranking in the app store.
babyjuggler: feeling the love - thanks Neelan #TOC
KPub: #toc Lessons from Stanza: It's all about the readers.. Quality matters; every reader is unique; every device is unique; listen to users.
kenbrady: RT @doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc - Wow.
booksquare: every reader is unique, give readers options to customize their experience. listen to user, give readers a voice #toc
angelajames: #toc Every device is unique --Things that work for one device may not work on another
timoreilly: More than 5 million ebooks downloaded from stanza - average price $10+ #toc
KatMeyer: Neelan just stole my tagline-and that's cool. "it's about the reader!" #toc
Jumile: Lots of talk about Stanza today. Been using it on my iPhone for a while now = book on my belt = excellent! Trains, waiting rooms, etc #toc
doctorow: It's heresy, but I wonder about the need for stnds convergence. If all the stnds are open, then you can just play them all. #toc
angelajames: #toc listen to the user-- this is crictical, just about every enhancement comes from readers
eykd: I get the feeling that LexCycle has done a lot more thinking about this than Amazon ever did w/ the Kindle. #toc
tsattersten: Stanza has an array of fonts, background colors, and font colors allowing the user to customize the experience. #toc
otrops: Exciting to that @doctorow appears to be live blogging #toc on twitter.
RonHogan: #toc @neelan offers a holistic view of "reading" from initial curiosity to cracking open the text
cplater: RT @doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc
mikecane: @doctorow They should all standardize on ePub, dammit. #TOC
doctorow: Stanza's lesson: people want to configure their culture. Making a priori assumptions about reading habits will cost you customers. #toc
livetweetlinks: RT: Exciting to that @doctorow appears to be live blogging #toc on twitter. http://tinyurl.com/d53odq
KPub: #toc Lessons from Stanza: Take a holistic view of entire experience for readers, from searching for book to reading.
booksquare: too much friction in the process. take friction out of process=sales increase. #toc
pnh: #toc Basic takeaway of Stanza guy's ebook talk: listen to your users and give them lots of options. Shouldn't be news to anyone, but it is.
nalh99: @rainerichards - RT @timoreilly: More than 5 million ebooks downloaded from stanza - average price $10+ #toc
eykd: Stanza: "Friction = bad". YES. #toc
angelajames: #toc most important thing we can think of "immersive reading" "I missed my stop on the bus six times in last month becuase I was immersed"
RITOPL: #toc - Neelan: our biggest problem is "friction in the readings process" -- everytime they removed it, the situation improved.
BookNet_Canada: #toc Chooksi every time you remove friction sales go up
KatMeyer: NC: Listening to the user is so important. And a nice shoutout to how well booksellers have helped readers for a long time. #toc
mikecane: @doctorow http://tinyurl.com/55zuyk #TOC
sarahw: #toc choksi: friction is bad. Yes, on several levels
shassinger: RT @doctorow Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc #thoughtcrime
duncan: Last day of #TOC. Shooting is going well. Making almost all of my own light today. SB900s FTW.
angelajames: #toc publisher lessons: Keep it simple for the user, expect higher standard from distributors, conversion houses, keep experimenting-be bold
walkley: "Hold your technology providers, conversion houses and distributors to a higher standard" @neelan #toc
Literanista: #toc Choksi KISS Keep it simple, straight forward
davegray: Biggest mistakes have been due to friction. Every time we reduced friction, where'd in sales, usability, etc., our numbers have gone up #toc
kirkbiglione: Choksi isn't mentioning one-click purchases from Fictionwise. Is that supposed to be some kind of secret? #toc
KPub: #toc Lessons from Stanza: Friction = bad. Goal is immersive reading. Keep it simple for readers. Experiment -- be bold. Market ebooks.
cabkab: RT: @timoreilly: More than 5 million ebooks downloaded from stanza - average price $10+ #toc
sarahw: #toc choksi: experiment, support epub and drm free. Shiny happy eworld!!!
eykd: Stanza: This was a great talk. He seemed nervous at first, but man, you can tell he's excited about his product. #toc
kirkbiglione: First version of Stanza was for Android contest. When they didn't win contest they moved on to iPhone. #toc
RonHogan: #toc @neelan: publishers need to hold ebook tech vendors "to a higher standard"
doctorow: "The more you restrict the ability to transform an ebook, the more it has to be valued on the same axes as a pbook. #toc
angelajames: #toc question from audience: are you moving Stanza to other devices, answer is yes, it's coming
RITOPL: #TOC Choksi: We're going to be moving Stanza to other devices -- Come on Windows Mobile Version!
nickbilton: Taking the stage to give my O'Reilly #TOC keynote! (Gulp.)
mikecane: Re: FRICTION -- http://tinyurl.com/aq5vjp #TOC
kirkbiglione: Stanza developers are "java geeks". Will be porting to other devices soon #toc
doctorow: Ebooks *fail* on those axes #toc
KPub: #toc Lessons from Stanza: What's the mix of pay vs. free downloads? .1% is paid, so almost exclusively free.