Tweets

joebachana: #TOC Neelan Choksi COO of Lexcycle presenting keynote

cesl: I'm searching for _#TOC_ live on TweetGrid Search - http://tweetgrid.com/search?q=%23TOC #TOC

tsattersten: Getting ready for day two of #toc. Good Morning!

booksquare: the oprah effect: mainstreaming of ebooks #toc

RonHogan: #toc Lexcycle CEO talks abt mainstreaming of eBooks

geoffcox: eBook growth is about to reach the "hockey stick" zone #toc

joebachana: #TOC Choksi says 2008 was inflection point for e-books --> growth will take off

jwikert: #TOC Just had pleasure of introducing Neelan Choksi, COO of Lexcycle, for his keynote. He's talking about "ebook inflection point" in '08.

booksquare: weird being in a room with so many people carrying ereader and iphone #toc

tsattersten: Lexcycle (http://www.lexcycle.com/) COO says $44 million of ebooks were sold in the last 12 months. #toc

joebachana: #TOC Choksi improved displays and E-Ink make the experience better (go Joe Jacobsen)

primagames: LexCycle COO talking about Q4 2008 was eBooks' "inflection point" at TOC keynote #toc

angelajames: Keynote:#toc: Lexcycle COO about the Stanza effect and 2008 being the year that ebooks hit their high this year

jasonboog: #toc @neelan Oprah's show about Kindle sent Stanza e-reader iphone downloads "through the roof"

angelajames: #toc iPhone is a great reader because: it has international reach, color display, multifunction device, built in wireless

danwallek: #toc listening to Neelan Choksi-COO of Stanza developer

ginablaber: #TOC Neelan Choksi, COO of Lexcycle (ebook software for iphone), said their downloads went through the roof when Oprah talked about ebooks.

geoffcox: Once eBooks showed up on Oprah, they were officially mainstream. #toc

angelajames: #toc no external light required and it has the App store (personal note: I think the App store is evil genius)

joebachana: #TOC Observation: Choksi is a likeable guy

jwikert: #TOC Before introducing Neelan, I asked the audience how many own *both* an iPhone & a Kindle. About half the crowd raised their hands.

Literanista: #TOC Neelan Choksi, COO of Lexcycle, doesnt carry a laptop anymore, just an iphone

angelajames: #toc equally as important as hardware advance is the advance of the Epub standard. Still early days, execution on support is taking time

booksquare: users don't want to care about formats (or drm), but opportunity of standard is significant #toc

angelajames: #toc but there is great value for a standard that can be read on cross devices (personal note: yes yes yes yes!)

joebachana: #TOC Choksi insists everyone adhere to standards (IDPF's EPUB: http://www.openebook.org/ )

angelajames: #toc mentions Doctorow's "rant" on DRM. Bottom line: bad for users

booksquare: glad that people are talking about the fact that drm creates a serious vendor lock-in #toc

angelajames: #toc Stanza announces they'll be supporting Adobe's DRM!

kirkbiglione: Lexcycle will be supporting Adobe DRM on stanza. #toc

jasonboog: #toc @neelan Stanza will now support Adobe's DRM.

joebachana: #Toc Choksi plea to publishers to go "DRM-free"

angelajames: #toc standard format eases burden for publisher: no formatting to an "alphabet soup" of formats (personal note: word)

RITOPL: #TOC - Choksi: "Right now to be in the business we feel we need to support DRM" (even though he wishes they didn't have to.

booksquare: standards like .epub reduce conversion headaches down the road #toc

kirkbiglione: Choksi of Lexcycle says they hope Adobe will become "the standard DRM". #toc

twishes: [-O] #TOC - Choksi: "Right now to be in the business we feel we need to support DRM" (even though he wishes .. http://tinyurl.com/d3wxem

jane_l: rt @angelajames #toc Stanza announces they'll be supporting Adobe's DRM!

angelajames: #toc Stanza: 1.3 million users in 60 countries, over 5 million books downloaded, 100,00+ books in library, half free

cmaisannes: Choksi: Stanza eReader software will support Adobe DRM now #TOC

jasonboog: jasonboog #toc @neelan Stanza has 1.3 million users, 5 million books downloaded. More than 100,000 books available now.

jasonboog: #toc @neelan Stanza has 1.3 million users, 5 million books downloaded. More than 100,000 books available now.

tsattersten: Lexcycle is probably the best reader for the iPhone. Their COO says they have 1.3 million users with over 5 million books downloaded. #toc

mikecane: OMG!! ADE ePub DRM on Stanza?! VERY bad week to be Steve Haber of Sony!! #TOC

totai: I like Neelen, he is passionate about what they're doing and is not about doing a sell-job only. #toc

spiver: New post: Publishers: Don’t do what the music business did. http://snurl.com/bou51 #TOC

kirkbiglione: Choksi says Stanza is good in bed #toc

booksquare: number one place people use stanza: in bed, though two responders said "in bathroom". #toc

joebachana: #TOC Choksi's wife must be tolerant if he's bringing that iphone back to the bed using Stanza

jwikert: #TOC The #1 place Stanza is used is...in bed (31%)...no wonder the Harlequin titles are so darned popular! ;-) (#2: commuting, 29%)

KPub: #toc Lessons from Stanza: 31% of users use Stanza in bed; 29% commuting; 13% in waiting areas; 12% at home; 5% at work; 5% in airplane.

chadrem: http://twitpic.com/1fkm7 - And you thought waiting for a book to publish felt slow #toc

RITOPL: #toc - Cory D.'s excellent (must read) short story on DRM and Open Publishing - Printcrime ( http://is.gd/jaa4)

doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc

angelajames: #toc users like having their library available to them in their pocket/handbag. It's about the convenience of already having device with

jtallent: Having troublee getting internet access #toc. Anyone else?

davegray: Top uses of stanZa iPhone ereader: 31% in bed, 29% on bus/train, 13% in waiting areas, 11% at home, 5% at work #toc

mr_random: only 2?? haha RT @booksquare number one place people use stanza: in bed, though two responders said "in bathroom". #toc

BookNet_Canada: #toc Choksi parenting note: read to your kid to help prevent them from seeing the candy aisle

angelajames: #toc mentioned different stores available on Stanza including AllRomanceEbooks

EvilTeam: #toc no external light required and it has the App store (personal note: I think the App store is evil genius) http://is.gd/ja8v

eykd: RT @RITOPL: #toc - Cory D.'s excellent (must read) short story on DRM and Open Publishing - Printcrime ( http://is.gd/jaa4)

KPub: #toc Lessons from Stanza: Average title price point in Fictionwise store = $10.25. Buying patterns representative of print sales.

toc: http://twitpic.com/1fkmn - stanza most used place? In bed (31%) #TOC

RonHogan: #toc keynote slide says Stanza has 3x sales growth in just over two months

booksquare: @jwikert of course that's why! (though @jane_l makes a good point). #toc

Literanista: #toc Choksi has the Twilight Series cover on screeen, shoutout to Hachette Book Group

mr_random: nice one RT @doctorow Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc

geoffcox: Stanza lets you read at home, at work, in the bathroom... or in the bathroom at work. ;) #toc

cmaisannes: Though Stanza still believes that DRM-free is the way to go for publishers #TOC

angelajames: #toc Fictionwise: 44,000 titles in catalog, sales tripled since Dec. 3 launch, 5,000+purchasers, average title price $10.25

DRB: News from #TOC: 31% of Stanza users read Stanza in bed, but only 11% at home. 20% read ebooks in other people's beds?!?!

angelajames: #toc were expecting more romance readers but ended up being very representative of print readers, so all genres cross board

booksquare: avg purchase price of stanza/ebooks was $10.25, choksi expected it to be lower (note: me too!). interesting sales numbers. #toc

pnh: RT @doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc

pcervieri: #toc downloading the Stanza iphone ebook reader right now so i can read all the free classics...

eykd: I haven't read much WITH the Stanza reader yet, though I like the interface thus far, and I REALLY like this guy. How's it read? #toc

Literanista: #toc Choksi says stephanie meyer was absolutely critical for them in Dec. and Jan

DanKok: #toc most people use Stanza in their bed. This is pretty amazing. I would have guessed that most of the usage was out of the house.

pnh: #toc Context for doctorow re-tweet just now: http://bit.ly/2DsJbB

annmichael: feeling horrible and heading home soon - bummed I'm missing the last day of #TOC - it was awesome!!!!

angelajames: #toc Harlequin "one of the more bold in the ebooks"

walkley: @neelan on stage talking about Stanza - impressive #toc

mikecane: About that $10.25 eBook price: these are EARLY ADOPTERS who can AFFORD the prices, OK? #TOC

mr_random: thx RT @pnh #toc Context for doctorow re-tweet just now: http://bit.ly/2DsJbB

angelajames: #toc images render well through Stanza/iPhone

KPub: #toc Lessons from Stanza:Publisher promotions include free titles from Random Hse and Harlequin. 1/2 include excerpts frm forthcoming titles

eykd: @mikecane: Seriously. I'm planning to only read the free classics for now. #toc

RITOPL: #TOC -- Lesson from Harrliquin and eBooks -- folks on industry "edges" are often the mprogressive

robpas: At the #toc keynotes waiting to hear Nick Bilton & @timoreilly

mikecane: At the end of Neelan's talk, I want all of you to SHOUT: "PORT STANZA TO THE PALM PRE!!!" Thanks. #TOC

totai: I think it's really cool that Choksi was on the MIT BlackJack Team. #toc

doctorow: Author's Guild is hell-bent on making the moral case for ripping off authors. That'll work. #toc

jasonboog: #toc @neelan don't underestimate the power of a high ranking in the app store.

babyjuggler: feeling the love - thanks Neelan #TOC

KPub: #toc Lessons from Stanza: It's all about the readers.. Quality matters; every reader is unique; every device is unique; listen to users.

kenbrady: RT @doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc - Wow.

booksquare: every reader is unique, give readers options to customize their experience. listen to user, give readers a voice #toc

angelajames: #toc Every device is unique --Things that work for one device may not work on another

timoreilly: More than 5 million ebooks downloaded from stanza - average price $10+ #toc

KatMeyer: Neelan just stole my tagline-and that's cool. "it's about the reader!" #toc

Jumile: Lots of talk about Stanza today. Been using it on my iPhone for a while now = book on my belt = excellent! Trains, waiting rooms, etc #toc

doctorow: It's heresy, but I wonder about the need for stnds convergence. If all the stnds are open, then you can just play them all. #toc

angelajames: #toc listen to the user-- this is crictical, just about every enhancement comes from readers

eykd: I get the feeling that LexCycle has done a lot more thinking about this than Amazon ever did w/ the Kindle. #toc

tsattersten: Stanza has an array of fonts, background colors, and font colors allowing the user to customize the experience. #toc

otrops: Exciting to that @doctorow appears to be live blogging #toc on twitter.

RonHogan: #toc @neelan offers a holistic view of "reading" from initial curiosity to cracking open the text

cplater: RT @doctorow: Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc

mikecane: @doctorow They should all standardize on ePub, dammit. #TOC

doctorow: Stanza's lesson: people want to configure their culture. Making a priori assumptions about reading habits will cost you customers. #toc

livetweetlinks: RT: Exciting to that @doctorow appears to be live blogging #toc on twitter. http://tinyurl.com/d53odq

KPub: #toc Lessons from Stanza: Take a holistic view of entire experience for readers, from searching for book to reading.

booksquare: too much friction in the process. take friction out of process=sales increase. #toc

pnh: #toc Basic takeaway of Stanza guy's ebook talk: listen to your users and give them lots of options. Shouldn't be news to anyone, but it is.

nalh99: @rainerichards - RT @timoreilly: More than 5 million ebooks downloaded from stanza - average price $10+ #toc

eykd: Stanza: "Friction = bad". YES. #toc

angelajames: #toc most important thing we can think of "immersive reading" "I missed my stop on the bus six times in last month becuase I was immersed"

RITOPL: #toc - Neelan: our biggest problem is "friction in the readings process" -- everytime they removed it, the situation improved.

BookNet_Canada: #toc Chooksi every time you remove friction sales go up

KatMeyer: NC: Listening to the user is so important. And a nice shoutout to how well booksellers have helped readers for a long time. #toc

mikecane: @doctorow http://tinyurl.com/55zuyk #TOC

sarahw: #toc choksi: friction is bad. Yes, on several levels

shassinger: RT @doctorow Stanza guy says he reads from his iPhone to his kid at groc store. Author's Guild says that's illegal! #toc #thoughtcrime

duncan: Last day of #TOC. Shooting is going well. Making almost all of my own light today. SB900s FTW.

angelajames: #toc publisher lessons: Keep it simple for the user, expect higher standard from distributors, conversion houses, keep experimenting-be bold

walkley: "Hold your technology providers, conversion houses and distributors to a higher standard" @neelan #toc

Literanista: #toc Choksi KISS Keep it simple, straight forward

davegray: Biggest mistakes have been due to friction. Every time we reduced friction, where'd in sales, usability, etc., our numbers have gone up #toc

kirkbiglione: Choksi isn't mentioning one-click purchases from Fictionwise. Is that supposed to be some kind of secret? #toc

KPub: #toc Lessons from Stanza: Friction = bad. Goal is immersive reading. Keep it simple for readers. Experiment -- be bold. Market ebooks.

cabkab: RT: @timoreilly: More than 5 million ebooks downloaded from stanza - average price $10+ #toc

sarahw: #toc choksi: experiment, support epub and drm free. Shiny happy eworld!!!

eykd: Stanza: This was a great talk. He seemed nervous at first, but man, you can tell he's excited about his product. #toc

kirkbiglione: First version of Stanza was for Android contest. When they didn't win contest they moved on to iPhone. #toc

RonHogan: #toc @neelan: publishers need to hold ebook tech vendors "to a higher standard"

doctorow: "The more you restrict the ability to transform an ebook, the more it has to be valued on the same axes as a pbook. #toc

angelajames: #toc question from audience: are you moving Stanza to other devices, answer is yes, it's coming

RITOPL: #TOC Choksi: We're going to be moving Stanza to other devices -- Come on Windows Mobile Version!

nickbilton: Taking the stage to give my O'Reilly #TOC keynote! (Gulp.)

mikecane: Re: FRICTION -- http://tinyurl.com/aq5vjp #TOC

kirkbiglione: Stanza developers are "java geeks". Will be porting to other devices soon #toc

doctorow: Ebooks *fail* on those axes #toc

KPub: #toc Lessons from Stanza: What's the mix of pay vs. free downloads? .1% is paid, so almost exclusively free.