kishizuka: Books as a communal experience? My 12-yr-old thinks so. Goodreads is making a reader out of the boy. #toc
metaprinter: I will be attending and reporting #TOC The Future of News http://www.metaprinter.com/?p=1802
walkley: In the CEO roundtable session, now with added @timoreilly #toc
shanakimball: More from #toc today! At new reading habits, new distro models panel with peter brantley, daily lit, shared books, etc.
robotech_master: @kenbrooks It will sort of have to, won't it, given how crackable DRM is? Give someone both message & key, no way to keep method secure #toc
thewritermama: Blurb has shipped a million books last year. Been in biz two years. They've gone after "folks who have stuff." (Love that!) A goldmine. #TOC
podiobooks: This theme is all over #ToC this morning: "Free books are going to enable the market for paid books." Testify, people!
chapmanchapman: At "New Reading Habits, New Distribution Models" #toc
RonHogan: #toc Blurb CEO: "we have not gone after authors, we've gone after folks who have stuff"
pablod: EInk readers are specialty devices, and that's not a bad thing. #toc
thewritermama: Greenleaf is saying that the industry is changing radically right now: BEA, etc. #TOC
Literanista: #TOC the bisggest change has been change at Thomas Nelson who's riding the wave
totai: In session on New Reading Habits, New Distribution Models - head of DailyLit is speaking now. #toc
TOCConNow: by @walkley: In the CEO roundtable session, now with added @timoreilly #toc
Kirtim: #TOC Tim O'Reilly http://post.ly/19t
thewritermama: Hyatt: Doesn't want to be dinosaurs. Condensed imprints. New biz models coming from change. Act on it. #TOC
TOCConNow: by @podiobooks: This theme is all over #ToC this morning: "Free books are going to enable the market for paid books." Testify, people!
RuelBass: at the CEO roundtable session at TOC 2009 #toc
KPub: #toc: the changing role of the publisher: big shifts happening to traditional publishing model, accelerated by current economic conditions.
Literanista: #TOC great benefit of recession = make changes happen now
thewritermama: Collapsing imprints. They meant something to the publishers and authors and too much to build brand equity. #TOC
joebachana: #TOC in CEO roundtable, O'Reilly is joining in on the panel
thewritermama: Now they are all one culture internally. #TOC
readerville: @kate_eltham Publishers will have to hurry up and make a LOT more titles available if there's any chance of that (50%) happening. #toc
indieauthor: #TOC CEO Roundtable session - talk is all about decline of traditional pub models + brands, oppty's for self-pub & new biz models
joebachana: #TOC lulu CEO: "Recessions are all about improving productivity"
RonHogan: #toc RT @thewritermama Joe Wikert, Eileen from Blurb. Clint Greenleaf, Michael Hyatt, Lulu Ceo, and Tim O'Reilly -- CEO Panel
kate_eltham: I like Bob Young's red socks. #toc
thewritermama: Lulu Ceo: Recessions make us simplify. "Nothing but net." Means the internet is where all the growth is. #TOC
kenbrooks: @academicdave #toc because the value to the academic isn't directly economic (from the book) but from other sources because of the book?
Literanista: #TOC economy tough except for the net, you can do everything low-cost on the net
totai: Just heard the term "fork-novels" for books that go in different directions when delivered in short form via mobile, rss, etc. #toc
thewritermama: Lulu is all about helping authors make money by writing a book. Big growth thanks to the recession. #TOC
kate_eltham: Bob Young: lulu.com is publishing 5,000 new titles a week. #toc
mikecane: AHA! Found it. By @michaelhyatt Friction and the Consumer Experience http://tinyurl.com/awwaq6 -- MUST reading. #TOC
ClementineNYC: no $99 E-reader anytime soon.. well that sucks.. #toc
thewritermama: Lulu releases 5,000 titles a month. We're not the publisher, you are. Authors use site to publish. We're an open publishing platform. #TOC
RonHogan: #toc @michaelhyatt doesn't miss the Nelson imprints he shut down: "they weren't consumer brands" & meant little to readers
joebachana: #TOC Bold fashion statement by Bob Young, fire-engine red socks, Orange Lulu cap
geoffcox: Saw my photo from last year's event on the big screens after this morning's keynote. I was NOT flipping the bird though. #toc
thewritermama: Lulu is impressed with what Blurb has been able to do. #TOC
kate_eltham: Tim O'Reilly: We're in a race with the future. #toc
KPub: #toc Recessions are all about improving productivity. Internet offers efficiencies. More people creating content.
pablod: Ebooks are more expensive on Sony Store than Amazon (But that's ok, since the Sony reader is cheaper than the Kindle) What? #toc
thewritermama: O'Reilly: We've been in a race with the future. Been preaching electronic pub. The acceleration is the biggest change. #TOC
LauraABaldwin: Agree with Thomas Nelson President, publishing imprints are only important to internal staff, not to the consumer #TOC
ngintaka: Tim O'Reilly: "we're in a race with the future". The future is winning! #toc
kate_eltham: Tim O'Reilly: "We are in service to the world, we are spreaders of knowledge." #toc
thewritermama: O'Reilly: If we're not keeping up with the curve, we've been lucky. Be spreaders of knowledge. Reinvent literacy. #TOC
booktype: RT @doctorow: Wikipedia has partly solved the problem of page-fluidity. I write all my novels with git checkins every 15 min now. #toc
daymix: New Twitter Trend: #toc http://daymix.com/Toc/
ClementineNYC: basically, the Sony reader is rubbish (except they support ePub) (sorry, Europe!) #toc
bMunch: @ginablaber my brother @pcervieri is at #TOC with our film crew. say hi if you see him.
angelajames: #toc in the changing role of publisher panel. Lulu releases 5000 titles a week? A month? I thought they said a week.
pablod: Bashing the atrocious Sony buying experience. But they support ePub #toc
IvyR: rt @literanista: #TOC the bisggest change has been change at Thomas Nelson who's riding the wave
thewritermama: TOR: It's very practical leaning. Was adding imprints, now it's up to Joe Wikert. #TOC
angelajames: RT @thewritermama Lulu is all about helping authors make money by writing a book. Big growth thanks to the recession. #TOC
CuriousTwit: @totai re. 'fork novels' has anyone coined the term 'ramifiction'?! #toc
chapmanchapman: Sharedbook: Experimentation is good, but you need to be patient and realistic. Your success with a title may come later. #toc
ngintaka: Tim O'Reilly: if we reinvent literacy but are swept away in the process... we'll find other things to do. #toc
angelajames: #toc RT @thewritermama Joe Wikert, Eileen from Blurb. Clint Greenleaf, Michael Hyatt, Lulu Ceo, and Tim O'Reilly -- CEO Panel
doctorow: Blurb isn't about authors -- otherwise they'd let them choose to do CC releases alongside the PoD books. #toc
thewritermama: How have you grown your market share? O'Reilly: E-books. Revenue potential of books on PDF, phone, and Kindle. #TOC
mikecane: If Sony hadn't been the first major brand to adopt eInk, would Amazon ever done the Kindle? Get real! #TOC
KPub: #toc Growth of downloadable ebooks has just taken off in last 4-5 months. People are getting used to that idea.
thewritermama: O'Reilly: The rise of video in the marketplace. Video teaching fits into our portfolio. #TOC
thedigitalist: #toc Tim OR: figure out how video fits your portfolio
thewritermama: Blurb: Word of mouth has helped to spread the biz. Check out blurb nation. Writers, editors, photographers offering services. #TOC
angelajames: #toc BlurbNation is a community of editors, authors, copyeditors, designers, photographers offering their services.
eve11: RT @doctorow: Down economies are golden ages for bohemia as creatives are released from the rat race and make art instead #toc
angelajames: #toc everyone is so excited about BlurbNation they're helping grow it by word of mouth
KPub: #toc Publishing is now a more participatory community-building business.
thewritermama: Hooking people up to help them create great books. Everybody is so excited. Participation is the way to profit. #TOC
recordedbooks: Someone please enlighten me what the #TOC tag is for. I feel out of the loop!
podiobooks: RT @totai: "Fork-Novels" - books that go in different directions when delivered in short form via mobile, rss, etc. #toc
mikecane: I'd never heard of BlurbNation til now. #TOC
jsteeleeditor: Publishing becoming a 1-to-1 connection; changes thinking but enables new things. -Sol Rosenberg #toc
RonHogan: #toc a community of engaged self-publishers building up around Blurb? interesting
thewritermama: Greenleaf: Recessions are good for clearing out the dead wood. Great time to hire. Great time for real estate. #TOC
angelajames: #toc Greenleaf says "I love recessions" because I can find amazing talent
r: Via my Twitter-stream, it appears that Nashville tweetster (and Thomas-Nelson CEO) @michaelhyatt is now speaking at #toc
tizra: New Tizra Publisher features shown at #toc increase publisher control over eBooks: http://tizra.com/press
thewritermama: Hyatt: Evangelist for Twitter. Failure of traditional media to promote books. Can see impact on Amazon. #TOC
RonHogan: #toc @michaelhyatt on social networking and how it led to his blogger review program
booksquare: michael hyatt sees value of talking to his customers directly about books -- and sees direct results #toc
angelajames: #toc Hyatt says: bookreviewblogger site,you have to register, agree to read it, post a 200 word review, involves 2000 people right now
thewritermama: Hyatt: Terms for blogger reviewers. Works like Netfilx. 2,000 reviewers in the network to get the word out. They get a free book. #TOC
thewritermama: Yo! That was a great idea I just tweeted. :)#TOC
angelajames: #toc Hyatt: begin buzz without delivering physical book to reviewers (more publishers need to do this)
KPub: #toc M Hyatt saw failure of traditional media to drive sales so he created program to promote reviews on blogs. Producing measurable results
aaronhierholzer: Wiley's Broughton: production cost of ebooks replaces cost of physical printing, and in some cases makes for weaker margins on ebooks #toc
mikecane: FYI Michael Hyatt's blog: http://michaelhyatt.com/ -- read his FRICTION post from two years ago! #TOC
Literanista: #TOC CEO Thomas Nelson "how to get bloggers to review the prepub book w/o physical book"
danwallek: @recordedbooks it is the tag for the O'Reilly Tools of Change for Publishing conference in NYC www.toccon.com. #toc
booksquare: RT @RonHogan: #toc a community of engaged self-publishers building up around Blurb? interesting
geoffcox: It's strange seeing Derek Powazek's (@fraying) picture all over #toc and knowing that he's not here this year.
uncleweed: @doctorow is rockin compelling punditry about CC & publishing from #toc conf - follow along for enrichment about drm, distribution & writers
RITOPL: #TOC - eBook ecommerce UI and workflow is where general ecom was in '99
DonLinn: #TOC a conversation for alll publishers to have...Why are we relevant?
thewritermama: Lulu CEO: Why are we relevant. To help publishers sell books. WeRead is a community that facilitates discovery. #TOC
angelajames: #toc Lulu has 800,000 titles. "between you and me, a lot of them aren't very good. but between those are some gems" how do we highlight?
totai: Heard "If a retailer who is 20% of your business goes under, ebook sales on the web won't replace that immediately" #toc
thewritermama: Asked how can we help the really good books get to the top of the pile and sell? #TOC
aaronhierholzer: Wiley's ebook costs include partnership with DAD (LibreDigital) and acquisition of digital rights for cover art #toc
RonHogan: #toc Lulu CEO how do we help the guy who's a shy genius sell more books?
thewritermama: Weread helps you find reviews by people you trust. Goodreads is another type of site like this. Build tools to help authors. #TOC
angelajames: #toc lulu has "We Read" for reviews which is interactive reviews for people wanting reviews from someone they know(so your friends' reviews)
booksquare: social networking to create network of trusted recommenders, social curation of books=old school concept, online tools facilitate #toc
RonHogan: #toc people are turning to book social networks for reading advice: reviews by people you trust
ngintaka: Lulu: trust as a key differentiator online. #toc
kirkbiglione: Wiley releasing frommers 12 city guide as kindle exclusive #toc
KeithWilliams: @AlanHuizenga That's good to hear. Keep those #TOC tweets coming!
DanKok: Peter Balis - Wiley - eBooks: How soon is now - Wiley is pretty agressive with eBooks. Main problem, some content is not reflowable. #toc
thewritermama: O'Reilly's wife is in theater. Just like my husband. We have so much in common! :) #TOC
KPub: #toc How do we help authors connect with readers? Build tools to help authors get discovered through recommendations by trusted sources.
pablod: Push back when IT says "We need to collect personal info for shopping cart" #toc
mikecane: I've never been to a "social site" for books. Nor do I intend to ever go to one. #TOC
angelajames: RT @RonHogan #toc Lulu CEO how do we help the guy who's a shy genius sell more books?
thewritermama: Playwrites can use Lulu to publish their plays and offer them to the audience that comes to see the show. Brilliant! #TOC
jshuey: @mkapor I think of #TOC as "Theory of Constraints" referring to the book "The Goal" by Eli Goldratt. Hashtags are not perfect - yet can work
JanisMiller: RT @chrisbrogan Some raw but useful notes from my speech at #TOC to publishers - http://tinyurl.com/bkh2hh - don't miss this!
chadrem: @bamiller664 If you ever want to leave blogger for your own hosting, I'd love to talk. Ask @susanmernit about me. She's on #toc News panel.
RonHogan: #toc @timoreilly praises what Lulu & Blurb do as "publishing as a social act"
davidorban: Holy Crap! @all @lazyweb make sure you follow @doctorow on #toc. A real deluge of unmissable tweets.
thewritermama: Lulu is a way to meet the long tail by creating something quickly while your social network is there. #TOC
chapmanchapman: Daily Lit's already serializing the first Madoff book, off of the mss, beating the trad. pubs #toc
DonLinn: #TOC Blurb ceo just said 2008 revenue was 30MM..astonishing Even at 20 bucks a pop thats a lot of books
idlemountain: Lord! First check in of the day (my bad) & @doctorow is twittering in the age of distraction http://tinyurl.com/8n5kox Enjoyable stuff.#toc
thewritermama: Lulu: The reality is that publishers can go to Weread and discover talent instead of sorting through the slush pile. #TOC
kate_eltham: Bob Young: Services like lulu and blurb are new markets b/c long tail wasn't possible before internet. #toc
angelajames: #toc Lulu: how do you find the next book to read? That's what the long tail promise is, you can find something that relates to you
jsteeleeditor: Two words I'm tired of hearing at #toc: "serendipity" & "curate". Pubs/eds should be intentional, direct authors - ANTICIPATE
artfagcity: RT @doctorow: Most popular new media are focused on sending people away from their sites (GOOG, /., digg, etc) #toc
shanakimball: Brantley: go beyond just reformatting or repackaging content. How can publishers meet readers where they are and invent new form? #toc
thewritermama: Nice. They are talking about the high school drama teacher! And how to find local meaningful plays to produce. Interesting! :) #TOC
shanakimball: Apparently daily lit just released a Madoff book in serial form. #toc
kate_eltham: Tim OR: The book is a souvenir. #toc
walkley: Book as souvenir of shared activity @timoreilly #toc
joebachana: RT @artfagcity: RT @doctorow: Most popular new media are focused on sending people away from their sites (GOOG, /., digg, etc) #toc
thewritermama: The book is a souvenir. O'Reilly confers status on a language by publishing about them. #TOC
pablod: Plastic Logic device will be available to early adopters in Q4 '09, commercially available in Q1 '10 #toc
geoffcox: DailyLit just released a serialized book about Madoff this morning. Rats! They just beat us by days. #gpp #toc
ngintaka: Tim O'Reilly: book as a "souvenir of a shared experience". a "badge of acknowledgment". #toc
thewritermama: Participants will buy the book as a souvenir to show that they were part of an experience. Nice. #TOC
KPub: #toc Books confer status on small but important communities -- people who want to connect.
shanakimball: A published work is becoming a moment in time rather than a "finished" product. #toc
angelajames: #toc If I wasn't at this con, I would not be getting anything done at work. I'd be spending all my time reading all these tweets!
thewritermama: Can you see a self-publishing arm of a traditional publisher? Wyatt: Yes! #TOC
mikecane: #TOC Re: "souvenir" meme: http://tinyurl.com/5ouyf8
DonLinn: @booksquare #TOC Blurb ceo just said 2008 revenue was 30MM..astonishing Even at 20 bucks a pop thats a lot of books
thewritermama: Hyatt: Cut backlist in half to just the titles bringing in revenue. #TOC
walkley: People with innate drive for self-expression being turned away by publishing @michaelhyatt #toc
aaronhierholzer: Wiley a supporter of DRM: they insisted Amazon incorporate it, not other way around (says Wiley's Peter Balis) #toc
kirkbiglione: It's becoming clear that an effective consumer-publisher feedback loop is critical during migration to digital. #toc
jcsimonds: @RonHogan #toc @timoreilly praises what Lulu & Blurb do as "publishing as a social act" Oy. Really? Sigh.
chapmanchapman: Q about New Reading Habits and what literature may look like just stumped the entire panel. #toc
thewritermama: Eileen from Blurb: We don't confer status. However there is an opportunity for curation within their realm. #TOC
mikecane: And did Hyatt REVERT THE RIGHTS to those books he stopped printing? If not, why not? #TOC
chadrem: @jsteeleeditor eventsbyserendipity.com - her blog made her a featured expert. She would make a great #toc speaker. A fav client of mine.
steveko: @thewritermama TimeWarner books tried a self-publishing arm--lost a lot of $$. #TOC
lesleyest: @r and ooooh, I do not like what I just read about his backlist comment. Put backlist in POD--all of it! :) #toc
KidsVDay: What is #TOC about?
RonHogan: #toc Blurb CEO talks about "opportunities for curation" in "self-publishing"world
thewritermama: Flkr made a worldwide experience for an exhibit of street photogs and then the Tate made it into an event for 5,000. #TOC
geoffcox: A writer in the audience is doing version control of his manuscript with GIT (the Linux code versioning tool). That's cool. #toc
kirkbiglione: Balis of wiley wants to set record straight. Wiley supports DRM and required amazon to use DRM for Kindle editions. #toc
mikedibenedetto: RT @doctorow: Most popular new media are focused on sending people away from their sites (GOOG, /., digg, etc) #toc
thewritermama: Offline is the new online. How to create magic moments. How to find those intersections. #TOC
heatherlarson: I do not know what #TOC means
jimmydare: Wiley a supporter of DRM: they insisted Amazon incorporate it, not other way around (says Wiley's Peter Balis) #toc (via @aaronhierholzer)
thewritermama: Greenleaf: People will read the book if they want the content. Author platform rules. (Um, yes!) #TOC
angelajames: #toc content rules, author's platform rules, people will buy based on credibility of author but also on content. Not just known publishers
doycet: Utterly swamped by tweets from @doctorow at #TOC. I'm drowning in a tweetstorm, but it's fascinating. Mmm, delicious drowning. [NB]
Literanista: #TOC more partnerships, more tools for users
thewritermama: Lulu Ceo: You don't have to invent everything you can just partner with other technology providers. #TOC
shanakimball: ...Can publishers support these long form online reading experiences? A new form of lit? #toc
chapmanchapman: Uh oh, here comes the "video games are like the new literature" answer. Let's open up that economy-size can of worms. #toc
KPub: #toc Author's platform and credibility matter more than the blessing of traditional publisher.
joebachana: #TOC Every time I read a book to my kids, I point out the title, author, publisher, (c) date and city. Passing a quaint old habit onto them?
mikecane: Note to self: Wiley thinks customers are criminals. never buy Wiley eBooks. #TOC
pablod: the XO as a reading device? #toc
eykd: @jalada Was following #toc, when @timoreilly mentioned twitter. Choked on 100 tweets. :)
thewritermama: Bob at Lulu: Impressive caliber of tools at TOC this year. Many opportunities for partnership. #TOC
angelajames: #toc O'Reilly has been trying to figure out how to integrate self-publishing with their brand
doctorow: WoW isn't a story -- roleplayers are the nerd outcasts of MMOGs. Cutscenes aren't narrative. MMO != computerized D&D. #toc
angelajames: RT @RonHogan #toc Clint Greenleaf: the burden of credibility has shifted from the publisher to the author
copyhacker: @spinnerin are you following #toc? Lots of interesting ideas in there.
RonHogan: #toc (that is to say, a trusted author could publish w/anyone or on her own and would be able to sell)
kraldakimail: fb: Igor Smirnoff is at #TOC listening to Tim O'Reilly prove Allan Kay's point that the best way to predict the future is to invent it.
apowerpoint: And I thought #TOC meant 'table of contents' with all the print references! IIt stands for Tools of Change. http://bit.ly/rI7t
IvyR: @JaneLebak Check out the #toc discussion. Good stuff.
thewritermama: Wikert: E-content is going to grow in importance. When will it match print? #TOC
angelajames: #toc print versus ebooks at what point will we see the same # copies sold in each format
modernevil: Applying Jarvis' "The room is the panel" on the subject of New Reading/Dist. Models at #ToC, really intelligent room.
KeithWilliams: @heatherlarson #TOC is the hashtag for the Tools of Change in Publishing conference going on in NYC right now.
joebachana: #TOC "Burden of credibility has shifted from the publisher to the author"
thewritermama: Hyatt: Older folks have an affinity for books. Kids could care less for books. Reads 12 books at a time. E-tech will help. #TOC
angelajames: #toc Michael Hyatt: once devices are more sexy and DRM isn't an issue, maybe in the next five
michela: Insomnia - my tool of change for today, catching useful tweets I'd normally have missed #toc
mikecane: After all the fake "memoirs," how much cred does any publisher have anymore? #TOC
thewritermama: When the device arrives, the change will be quick. 3-5 years at most. #TOC
angelajames: #toc O'Reilly says three years, Lulu CEO says 2010 when plastic logic launches (kind of tongue-in-cheek)
DanKok: Most of us are operating in the print first model. Need to get away from designing for the fixed page size. #toc
KPub: #toc We are one device away from digital overtaking print. Within the next 3-5 years. It's the content that's important.
thewritermama: Lulu: What if e-books never sell? What if you give it away instead and sell around the medium like TV. #TOC
joebachana: #TOC Lulu CEO: What if ebooks never "sell" --> Google disintermediated on classic books, using them in advertising medium
angelajames: #toc Lulu says what if selling ebooks is the wrong business model but instead you give them away and turn into advertising media instead.
thewritermama: O'Reilly: For sale copies match the availability of free content. Quality of free editions are inferior. We will pay for quality. #TOC
ngintaka: @joebachana Good practice. I leave out the date/place but emphasize collaboration between author/ilustrator. #toc
joebachana: #TOC How much will gratitude come into play when people decide to purchase an author's book instead of 'acquiring' for free?
thewritermama: (I like this O'Reilly guy. He's pretty smart.) #TOC
TAC_NISO: 1 device away from ebooks taking off? 3-5 yrs? More than readers blocking ebooks - adoption of standards, biz models, content #toc
nanlamb: #TOC Peter macks a jaunty cap
RonHogan: #toc Bob from Lulu: what if ebooks were like TV: free content supported by advertising? @timoreilly says "paid is coming back"
chapmanchapman: RT @angelajames #toc Lulu says what if selling ebooks is the wrong business model, instead you give them away with embedded ads.
thewritermama: Grisham doesn't sell law books next to a copy of "The Firm." #TOC
KPub: #toc There are free and paid digital editions of Benjamin Button, both selling well. People will pay for quality.
TAC_NISO: The advertising bubble has burst. It will never replace paid content. How much does your adwords generate for you? Likely not much #toc
Fraser: #toc is this @timoreilly the tech thought leader or @timoreilly the ceo of a book publisher. I'm guessing the later.
Literanista: #TOC foster author platform
shanakimball: But how do publishers manage the process? The work never ends! #toc
thewritermama: Eileen from Blurb: Author platform--woo-hoo! (My book topic!) #TOC
khalavera: RT: @doctorow Most popular new media are focused on sending people away from their sites (GOOG, /., digg, etc) #toc
darkhanamaru: rt doctorow Blurb isn't about authors -- otherwise they'd let them choose to do CC releases alongside the PoD books. #toc
800ceoread: RT@tsattertsten Music was always on a device, publishing is caught off guard by the "device" change that is coming to the industry. #toc
thewritermama: Blurb has a widget to take you to the books. Twitter is big. Eileen, you need to read my book. #TOC
Literanista: #TOC big believers in online media to foster authors platforms
bwingenroth: Retweeting @RITOPL: #TOC - eBook ecommerce UI and workflow is where general ecom was in '99
ClementineNYC: le développeur de Stanza s'en prend plein la gueule #toc
joebachana: #TOC O'Reilly says "Paid is coming back"
pablod: Mark from Stanza: we're acutely aware of buying process issues. #toc
thewritermama: Clint: Platform is just about everything. If the author has a big platform that will sell books. So I will contract them. #TOC
thewritermama: Hyatt: Publsihers have to lead the way. Dude, read my book! #TOC
Literanista: #TOC allow people to have a convo with an authors
TAC_NISO: @timoreilly There will be a return to paid content. This is critical for publishers to understand Don't think you can rely on ad income #TOC
angelajames: #toc author platform is everything. But publishers need to stop talking and also do it so they can say this is how you do it
thewritermama: Lulu: Use other people's tools. Why you don't sleep is why you go to work in the moring. #TOC
RonHogan: #toc @michaelhyatt "publishers need to stop talking about it and start doing it" one of the top 3 themes here
macudc: #toc Predicts carnage in the publishing ranks. 2009 -2012. Few are looking ahead most are reacting. guess who will go.
pablod: Sony dude: "Working to correct" lack of Mac software. #toc
thewritermama: O'Reilly: Platform is critical. O'Reilly is at the barest beginnings of conferring more visibility to authors. #TOC
CharleneTeglia: If you're not following @angelajames on Twitter and are in publishing, click follow. She's tweeting #toc.
pablod: But then the Sony dude left the room. #toc
zzgavin: On stage at #toc in 5, talking about going beyond sales of books and making services for readers
mikecane: @pablod WHO is there from Sony?!!? #TOC
RonHogan: The other major themes of #toc are "DRM will kill us" and "please use the escalators."
Literanista: #TOC just the begining of an innovative offering in re to adding value to authors
thewritermama: O'Reilly: We all have so much to learn... (let me finish this thought: from Christina Katz and Get Known Before the Book Deal.). #TOC
angelajames: #toc T'OR we have to reinvent and make author want to be with us rather than on own
kirkbiglione: Nice to see David Rothman agitating for standards. #toc
sarieb: #toc mobile apps--"you have a week."
Paladella: #toc ...uno de los temas importantes para todo el panel es la plataforma para autores
kishizuka: @thewritermama Very nice job Tweeting/live blogging #toc.
CuriousTwit: just saw the new 'PlasticLogic' reading device - missed Lightning demos at #toc yesterday. Sounds like what people are asking for. Check WS.
Paladella: #toc ....para Blurb es ELtema del año..
thewritermama: Lulu: Brilliant! Which ones do the authors like? Right on! #TOC
grace_baynes: @zzgavin good luck with your #toc talk!
mikecane: Did the GUY FROM SONY look like this: http://tinyurl.com/bmcuho -- that's Steve Haber, who heads the Reader! #TOC