157 tweets | 21 @tweets
157 tweets | 21 @tweets
annmichael: Sitting in Building Communities Around Content session at #TOC - we're splitting into groups - this could be fun
annmichael: Listening to groups in Building Comm Around Content tell us why they're here and what they want to get out of session #TOC nice approach
annmichael: Building Communities Around Content: worried about monetizing, starting, maintaining communities - mostly book publishers #TOC
annmichael: Building Communities Around Content #TOC nice to have such a multi-national group; talking author & publisher roles in communities
annmichael: Building Communities Around Content #TOC: see communities grow organically - how do you build comm. "inorganically"? Can you?
annmichael: Magazine group thinking about best practices in communities and in managing staff supporting comm. (small - no newspaper group at all) #TOC
annmichael: Moderater asking what makes a community a great community #TOC
annmichael: What makes a community great: same expectations, collaboration encouraged, participatory, access "level playing field", contribution #TOC
annmichael: What makes a community great: focus, "same page", clarity of mission, sense of purpose, self correcting, benefit of doubt #TOC
annmichael: Community: Commitment to cause; building relationships; giving; identifying yourself with something; familiarity; feel comfortable #TOC
: @annmichael is tweeting a lot more of our conversation, since @katmeyer made me group leader by default. #toc
annmichael: @CathleenRitt Tweeting to the person sitting next to you - how funny is that #TOC
annmichael: Community Session: Getting into tribalization study - people become self managing - they recruit new people - kick out others - #TOC
annmichael: people naturally behave tribally - and if you align yourself with the tribe - they do your work! Community Session #TOC
annmichael: communities will form whether you like it or not - the tools are in their hands Community Session #TOC
annmichael: what makes good communities work: connection; help and be helped; people operate in either a social or market framework Comm Session #TOC
annmichael: People naturally expect reciprocity Comm Session #TOC
: Out of alignment, willing to do own work RT @annmichael People naturally behave tribally. Align yourself with tribe, they do your work! #TOC
annmichael: Having a blast watching tweets from this session as it goes on - there's another whole dynamic here - a undercurrent! Comm Session #TOC
annmichael: having a mix of lecture and work groups is really neat - we're starting a community in the community session - who knew - #TOC
annmichael: "the more content you have the more members you will get" - from their lips to God's ears if you're the publisher! #TOC
annmichael: and the more members you have the more content you will get #TOC Community Session
annmichael: the better you match content and members to member profiles the more members and content you will get #TOC
annmichael: meaning - if you map content to members more effectively - the community is more valuable to the member #TOC
annmichael: the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC
annmichael: the social infrastructure of the community is much more important than the technology infrastructure #TOC
annmichael: this presentation is from beeline labs and Deloitte - they're doing a great job - sorry I didn't mention that before! #TOC
: RT @annmichael: the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC (love this, it's so true)
annmichael: They're talking about an age-old truth - tools/technology follow user/business need. Technology is secondary! IMO #TOC
annmichael: don't isolate from others - affiliate with others - using Business Week Business Exchange as an example - LinkedIn Profile import #TOC
annmichael: @Springbaby31 you're here in the communities session? I would love to meet you I'm in the third row from front on left #TOC
: Retweeting @annmichael: the social infrastructure of the community is much more important than the technology infrastructure #TOC
annmichael: Why communities: canary in coalmine; long tail sales; amplifying word of mouth; idea generation; customer service, reputation mgmt #TOC
annmichael: Last week at PSP there were 2 or 3 tweeters - today at #TOC they're everywhere - this really is a blast!
annmichael: interesting - one reason companies setting up communities is to reduce cost - #TOC
: RT @annmichael the social infrastructure of the community is much more important than the technology infrastructure #TOC (tech <> tribe)
annmichael: Most often marketing is internally accountable for the community (they say on the slide in "charge" - but that's a loaded gun!) #TOC
: RT @AnnKingman RT @annmichael: the easier you make it for me (the user) to do what I want to do the more members you'll get #TOC
annmichael: some companies have a cross-functional group of people accountable for community #TOC
annmichael: Does anyone else think that "Chief Community Officer" is the most anti-social anti-community title you've ever heard??? #TOC
annmichael: measuring community progress - hard to measure impact on sales - hard to measure sentiment #TOC
annmichael: companies reported biggest obstacles to communities: getting people to engage; time to manage- are they properly valuing the lurker? #TOC
annmichael: are you at #TOC?
annmichael: @kishizuka amen to that "lending their social capital" - I've abandoned networks that didn't treat my friends well! #TOC
annmichael: if you don't have the right culture - don't start a community - it will ooze into the community #TOC
annmichael: community manager will be different depending on environment and might change over time - eBay example #TOC
: @annmichael oh boy there's that "chief community officer" tag again. #toc
annmichael: @ronhogan - is it me or does that sound completely anti-community - sounds more like a military operation! #TOC
annmichael: fixation w/digital natives/immigrants bugs me - how about digital naturalized citizens! I may not be a native - but I live here now!!! #TOC
annmichael: "customers are driving the bus right now and they will for the foreseeable future" #TOC
annmichael: there is a social element embedded in everything - unless you only want to customers the few minutes/day they're in commercial mode #TOC
: @annmichael Seems to me that customers have always been driving the bus, but we're finally starting to notice (tip?) the bus driver! #TOC
annmichael: there is a difference between social networks and communities - cust service communities aren't nec social networks #TOC
annmichael: Linked In added community features to their network - otherwise no reason for people to keep coming back #TOC
annmichael: speaker says there's a difference btwn comm and Soc. Net - but how can you have a community with no networking/interaction? #TOC
annmichael: Can't decide what's better- the group discussion or the lecture - think it might be the discussion (even though the lecture was great) #TOC
: RT @annmichael there is a difference between social networks and communities - cust service communities aren't nec social networks #TOC
annmichael: Have to leave the session before it's over - it's been GREAT meeting you all. See you tomorrow and Wednesday! #TOC
annmichael: Finally turning in after a long (and fun and informative and productive) day at #TOC!
annmichael: getting ready to meet more neat people at #TOC today - great crowd!
annmichael: Bob Stein Institute for the future of the book first speaker #TOC
annmichael: Stein talking about the first time he saw text on a screen with video circa 1980 at MIT #TOC
annmichael: started to think about books not as a physical form - but as how they're used - with the user in complete control of use "user driven" #TOC
annmichael: contrasting book usage (user-driven) with movie usage (producer-driven) #TOC - attempting to define "what is a book?"
annmichael: distinguished between broadcasting and publishing - considered publishing for single use at a time Stein #TOC
annmichael: NYT in 1996 looked WAY different on the Internet #TOC - you've come a long way baby!
annmichael: "Books are what humans use to move ideas around time and space" Stein #TOC
annmichael: no one realized in the 80's-more important than getting data and content off a network would be connecting people on a network Stein #TOC
annmichael: books (in their development and usage) is much more social than we realize Stein #TOC
annmichael: in non-fiction authors become leaders of communities - in fiction they're creators of worlds that readers populate Stein #TOC
: RT @annmichael: in non-fiction authors become leaders of communities - in fiction they're creators of worlds that readers populate #TOC
annmichael: according to Stein the publisher's role is to build and nurture vibrant communities #TOC
annmichael: RT @michaelhyatt “The idea that people own ideas only came with the enlightment and the cult of an individual.” Stein #TOC
annmichael: Peter Brantly Digital Library Federation is up now at #TOC
annmichael: shape environments around reading (quiet private space) Brantly #TOC
annmichael: our analog culture is being uplifted to digital rapidly - what hasn't been analog historical is being "born digital" Brantly #TOC
annmichael: at least he's not talking about people being born digital (that's really starting to get to me!) #TOC
annmichael: books are now networked commodities Brantly #TOC
annmichael: to clarify - I LOVE the way he's talking about content being "born digital"!!! Brantly #TOC
: @annmichael ahahahahah... all these people should re-read dewey also :-) #toc
annmichael: not sure I agree with books becoming social now - there have always been book clubs and discussions- they just weren't real time before #TOC
annmichael: I do agree that they were historically much less interactive - maybe that's what he means #TOC
: @annmichael @mkirschenbaum yes, but if we have one shared margin for "the book" things get perhaps obtrusively social in a new way #toc
annmichael: nothing is more fun that Twitter during an event - I mean it's fun on a daily basis- but incredible when you're in a room of Tweeters! #TOC
annmichael: does anyone know how many people are at #TOC???
annmichael: RT @MichaelHyatt ”eBooks have the worst ratio of hours spent in meetings discussing them to dollars of revenue generated.” Doctorow #TOC
annmichael: DRM on books is every bit as futile as DRM on video Doctorow #TOC
annmichael: Books are distributed without DRM! Harry Potter example, copied, edited, and translated in German within 24 hours! Doctorow #TOC
annmichael: DRM is always cracked Doctorow #TOC
annmichael: man - I lost internet connection at #TOC and had to switch to broadband - at the worst time!!!
annmichael: Doctorow #TOC is really doing a great job - he's not only right - he's so entertaining!
annmichael: "anytime someone puts a lock on something you own and doesn't give you the key, they're not doing it for your benefit" Doctorow #TOC
annmichael: @michaelhyatt me too! He's doing a great job Doctorow #TOC
annmichael: Scott Berkun #TOC How progress happens: the human side of change - session starting
annmichael: written two O'Reilly books on change Scott Berkun #TOC
annmichael: tools don't make the change happen - tools play a role - but people make change Scott Berkun #TOC
annmichael: technology used by US founding fathers had been around for decades - nothing was inherent in the tools causing revolution Scott Berkun #TOC
annmichael: the tool (printing press) doesn't tell you what to put in the book - no technology can do that Scott Berkun #TOC
annmichael: "there is no change possible until someone puts their reputation on the line to do something different" Scott Berkun #TOC
annmichael: "you can not make change without power" Scott Berkun #TOC
annmichael: scope change to your power Scott Berkun #TOC
annmichael: we all just had to change our seats Scott Berkun #TOC
: RT: @annmichael: "you can not make change without power" Scott Berkun #TOC -- say what?!
annmichael: we ruined Scott's test - we all moved quickly and didn't fight! Scott Berkun #TOC - hey we're the choir right - all interested in change
: Great tweets coming out of #TOC ( ) - but big thanks for @annmichael for her quips n quotes
annmichael: maslow is a "baby boomer model"-it's all about you falling in love with yourself - interesting observation Scott Berkun #TOC
annmichael: idea killers: tried it before, never done before, not how we do things, how justify costs, our customers won't like it Scott Berkun #TOC
annmichael: people seek change when they're unhappy, uncomfortable, on fire Scott Berkun #TOC
annmichael: talking about The Structure of Scientific Revolutions" by Kuhn;; Scott Berkun #TOC
annmichael: we like the word "revolution" in the US because we're part of one that actually worked Scott Berkun #TOC
annmichael: in US we're obsessed with democracy - don't like to talk about power Scott Berkun #TOC
annmichael: if you're talking about change (not politics) - autocracy is a more effective way to make immediate change happen - Scott Berkun #TOC
annmichael: how much power is needed to make the change you advocate happen? Scott Berkun #TOC
annmichael: grass roots - spreading seeds (ideas) doesn't accomplish much until someone with power takes the seed and plants it Scott Berkun #TOC
annmichael: "Power: what changes can you mandate?" Scott Berkun #TOC
annmichael: "Persuasion: whose support can you earn?" Scott Berkun #TOC
annmichael: "Intuition: What can you anticipate?" Scott Berkun #TOC
annmichael: if you want to make change happen - look for people who are unhappy - and anticipate what might happen Scott Berkun #TOC
annmichael: "pilot, show success, find allies, ask for more resources & stake reputation, repeat" Scott Berkun #TOC
annmichael: pilot - because your idea for change might suck! Scott Berkun #TOC
annmichael: IMO in finding allies your shape your idea - and it's not just YOUR idea - when it's your idea in isolation it never works #TOC
annmichael: for managers: hire for change, accept some ideas you don't like, encourage interesting failures, provide cover Scott Berkun #TOC
annmichael: managers - your job is not being the star it's about helping those you manage to be the stars! #TOC
annmichael: "people do what they're rewarded for" Scott Berkun #TOC
annmichael: natural self-centeredness inhibits innovation Scott Berkun #TOC
annmichael: as a manager, your world view is increasingly away from the front line - you should be accepting ideas you don't like Scott Berkun #TOC
annmichael: when you think about change think about people 1st -centers on people and the risks they're willing to take Scott Berkun #TOC
annmichael: revolution over used; power not considered enough; grass roots is just the spreading of ideas Scott Berkun #TOC
annmichael: whose power can you borrow? Scott Berkun #TOC
annmichael: Great session on change management Scott Berkun #TOC - again valuable and entertaining. It's nice to laugh and learn!
: @annmichael RT:managers: hire for change, accept some ideas you don't like, encourage interesting failures, provide cover Scott Berkun #TOC
: @annmichael RT managers - your job is not being the star it's about helping those you manage to be the stars! #TOC
: @annmichael RT as a manager, yr world view is increasingly away from front line-u should be accepting ideas you don't like Scott Berkun #TOC
annmichael: Took a break from #TOC sessions - work goes on you know!
annmichael: Jeff Jarvis is first up for afternoon keynotes #TOC
annmichael: book more about changes in our world than Google (title: What Would Google Do?) Jarvis #TOC
annmichael: "The link changes everything - changes publishing; do what you do best and link to the rest" Jarvis #TOC
annmichael: think distributed - brands as magnets (people come to us) is over Jarvis #TOC
annmichael: "life is public, so is business ... books are a process and that process is public" Jarvis #TOC
annmichael: "Atoms are a drag - middlemen are doomed - free is a business model - decide what business you're in" Jarvis #TOC
annmichael: using AOL as example - not an entertainment company - they're a community company - could have avoided bag TW merger! Jarvis #TOC
annmichael: "we are so used in media, to controlling ... get out of the way" Jarvis #TOC
annmichael: WWGD formats: book, video book, e-book, V-book (eBook with videos), audio, PowerPt, ... Jarvis #TOC
annmichael: blog process important to Jarvis - the process of peer review on blog leads to deep thinking - Jarvis #TOC
annmichael: blog readers pushed Jarvis and made him take his idea farther Jarvis #TOC
annmichael: RT @kirkbiglione Jarvis: peer review leads to deep thinking. #toc
annmichael: RT @kirkbiglione No one in the room thinks jarvis v-book is worth $10, including jarvis. #toc
annmichael: "I failed most at trying to re-imagine books." Jarvis #TOC
annmichael: if Google is an avalanche what's closest gets buried first .. newspapers - Jarvis #TOC
annmichael: the key is tapping the knowledge of "the room" Jarvis #TOC
annmichael: thanks to Google Jeff could apologize to his high school girlfriend for being an ass (she found him on Google) Jarvis #TOC
annmichael: Sara Lloyd is next up - #TOC
annmichael: Apparently Sara likes Jim Morrison - good taste :-) Lloyd #TOC
annmichael: publisher has to create so much more than words on a page...must create an experience... a package Lloyd #TOC
annmichael: RT @KatMeyer SL: pace of change is completely 'giddying'" #TOC
annmichael: in africa - people use 30-70% of their income to own mobile phones Lloyd #TOC
annmichael: content isn't king; conversation is (Cory Doctorow) LLoyd #TOC
annmichael: publisher was intermediary; held the distribution key = no longer own and facing a land grab from non-traditional competitors Lloyd #TOC
annmichael: What is publisher now - the enabler? Lloyd #TOC
annmichael: "publishers understand markets ..not customers" Lloyd #TOC
annmichael: publishing is still a book business (she's in trade publishing) and it must become a reader business Lloyd #TOC
annmichael: the seth godin quote Sara read sounds a lot like Clay Christensen - Lloyd #TOC
annmichael: CC: the disruptive force is not as good as what's there - but it always gets better when no one is looking! #TOC
annmichael: project management is really about collaboration - that's when things get done Jason Fried #TOC
annmichael: every business has customers, some have fans, but the really lucky ones have audiences: Jason Fried #TOC
annmichael: RT @thewritermama: Why can't you read the second to last draft of a book? People are interested in behind the scenes. #TOC
annmichael: RT @pablod: "Publishing business has tons of byproducts they do nothing with!" Fried #TOC
annmichael: decisions are temporary - but if something doesn't work do something else - Jason Fried #TOC
annmichael: Jason Epstein #TOC - hearing about espresso book machine 2.0
annmichael: @cmaisannes I completely agree. I know he's impressive, but I'm having a lot of trouble focusing on him. #TOC
annmichael: RT @KatMeyer: distinguished fiction & nonfiction...will continue 2b written by specialized individuals struggling @ desks, in seclusion #TOC
annmichael: like traditional automobile manufacturers traditional publishers will continue in the traditional mode as long as they can JE #TOC
: RT @annmichael: like traditional automanufacturers traditional publishers will continue in the traditional mode as long as they can JE #TOC
: rt @annmichael: decisions are temporary - but if something doesn't work do something else - Jason Fried #TOC
: RT @annmichael: like traditional automanufacturers traditional publishers will continue in the traditional mode as long as they can JE #TOC
annmichael: feeling horrible and heading home soon - bummed I'm missing the last day of #TOC - it was awesome!!!!
annmichael: @grace_baynes omg where you at #TOC and I missed you!
: R/T @annmichael tools don't make the change happen - tools play a role - but people make change Scott Berkun #TOC