Tweets per session
47 tweets | 4 @tweets

jsteeleeditor’s Tweets from the 2009 TOC Conference

Tutorials, Feb 9, 8:30

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jsteeleeditor: In the eBooks I tutorial session at #toc. Screen shots on projector screen are too small to read from halfway back in the room. :(

jsteeleeditor: Switched over to blogging and social media tutorial - walked in to long Conan O'Brien clip: wine tasting (and eating dirt?). #toc

jsteeleeditor: "Just because you *can* use Twitter doesn't mean that you should on behalf of your organization" - Chris Brogan #toc

jsteeleeditor: Q: Should you be on every soc media channel? @chrisbrogan A: I don't think so. Invest in reverse order you can pull away if needed. #toc

jsteeleeditor: RT @toc RT @DanKok: http://bit.ly/XlQH Selling books by the chapter, sampling. #toc

Tutorials, Feb 9, 1:30

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jsteeleeditor: In Ashley Gordon's "Understanding and Profiting from Print on Demand" tutorial - she's taking questions on "Opus" postcards. :) #toc

jsteeleeditor: Switched to community session w/ Francois Gossieaux - first session today (out of 4) in which I can read the slides. #toc

Sessions, Feb 10, 11:35

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jsteeleeditor: "Consensus will always lead toward mediocrity." - Berkun on how committees resist change #toc

jsteeleeditor: "Centralized power is actually the fastest way to make change happen." Ask how much power is needed for change you want. -Berkun #toc

jsteeleeditor: Grassroots is about disseminating ideas that might create change when individuals decide to use their personal power. -Berkun #toc

jsteeleeditor: Progress happens by - Power: what can you mandate? Persuasion: whose support can you earn? Intuition: what can you anticipate? -Berkun #toc

jsteeleeditor: Scott Berkun's advice to managers: encourage interesting failures. (Yes!) #toc

jsteeleeditor: Berkun to managers: accept some ideas you don't like; if you're hiring the right people, you can give them leeway to try new things. #toc

Sessions, Feb 10, 2:30

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jsteeleeditor: RT @jwikert #TOC One of the secrets I was sitting on is Safari's mobile UI. It brings Safari subscription to iPhone. In beta, out 2/23!

Jason Fried Keynote, Feb 10, 5:00

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jsteeleeditor: "Whenever you make something, you make something else" There's always a byproduct. If you pay attention you can monetize. -Jason Fried #toc

jsteeleeditor: Knowledge, content, opinions, successes, failures, points-of-view can all be by-products. -Jason Fried (@37signals) #toc

jsteeleeditor: You can teach intro stuff without cannibalizing business on more expert stuff. Esp. in down economy. -Jason Fried #toc

chapmanchapman: RT @jsteeleeditor You can teach intro stuff without cannibalizing business on more expert stuff. Esp. in down economy. -Jason Fried #toc

Nick Bilton Keynote, Feb 11, 9:18

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jsteeleeditor: RT @doctorow English's signal virtue is malleability. If you want to speak a language w/ jealous guardians, switch to German or French. #toc

jsteeleeditor: "Let's make a blog!" "Let's not." -@nickbilton #toc

jsteeleeditor: RT @angelajames #toc David Carr website as an example of creating a new method of storytelling that goes along with the printed book

jsteeleeditor: "It's all just storytelling." Find new ways to tell stories, but don't forget to keep telling them. -@nickbilton #toc

jsteeleeditor: RT @toc Check out O'Reilly's R&D space at http://labs.oreilly.com (follow @oreillylabs) #toc

Tim O'Reilly Keynote, Feb 11, 9:48

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jsteeleeditor: Guttenberg's Bible killed cathedral monopoly; now digital threatens cathedrals of learning (physical libraries) - @timoreilly #toc

jsteeleeditor: Engage in lightweight dev of digital natives to get sites built in matter of hours or days; don't wait for spec. - @timoreilly #toc

jsteeleeditor: Publishers confer status on authors; we are the head of the long tail. Need to look ahead but also can direct. - @timoreilly #toc

jsteeleeditor: Don't just make announcements via social media; reflect and amplify your community. - @timoreilly #toc

jsteeleeditor: "Collaboration matters; writing is no longer a solitary activity." Involve your readers early on. - @timoreilly #toc

Morning Break, Feb 11, 10:15

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jsteeleeditor: "Collaboration matters; writing is no longer a solitary activity." Involve your readers early on. - @timoreilly #toc

jsteeleeditor: Remember that people need what publishers do; we teach, inform, entertain. Not just about the $$. - @timoreilly #toc

Sessions, Feb 11, 11:00

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jsteeleeditor: Publishing becoming a 1-to-1 connection; changes thinking but enables new things. -Sol Rosenberg #toc

jsteeleeditor: Two words I'm tired of hearing at #toc: "serendipity" & "curate". Pubs/eds should be intentional, direct authors - ANTICIPATE

chadrem: @jsteeleeditor eventsbyserendipity.com - her blog made her a featured expert. She would make a great #toc speaker. A fav client of mine.

Sessions, Feb 11, 11:50

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jsteeleeditor: At a distance, Twitter, Flikr, etc. are noise, but up close there are communities & networks. Identify them. -Gavin Bell #toc

jsteeleeditor: RT @doctorow O'Reilly piracy study: Piracy is zero sum, win some lose some, stop worrying about it. #toc

Lunch, Feb 11, 12:35

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jsteeleeditor: @DrRebecca You're doing it wrong. Don't spam popular hash tags. Esp. #toc - one theme of this conference has been appropriate use of Twitter

jsteeleeditor: Jeff Jarvis is near O'Reilly booth on 6th floor - if you hurry, he can sign your copy of "What Would Google Do?" #toc

TOCConNow: by @jsteeleeditor: Jeff Jarvis is near O'Reilly booth on 6th floor - if you hurry, he can sign your copy of "What Would Google Do?" #toc

Sessions, Feb 11, 2:00

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jsteeleeditor: Books as souvenirs for people who want to remember or commemorate something. Tapping into nostalgia. -Zuckerman #toc

jsteeleeditor: @TomThompson Literature's not dead the same way driving's not dead tho few people have Model T. Flexibility is key; change inevitable. #toc

jsteeleeditor: Need to offer something w/ authoritative value whether it's look, info, etc. Challenge is to find needles in haystacks. - Zuckerman #toc

jsteeleeditor: Values Applewood looks for: subjects of interest, brand-name authors, nostalgia, important stories, how past=present. Zuckerman #toc

jsteeleeditor: RT @jwikert: #TOC Wanna see the new Safari mobile UI? Till midnight tonight, use ID: toc2009, password: toc: http://tinyurl.com/bj5tkw

Chris Baty Plenary, Feb 11, 5:07

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jsteeleeditor: "Novels are not written by novelists; they're written by everyday people who give themselves permission to write novels." -Chris Baty #toc

jsteeleeditor: "In the end, books win." NaNoWriMo sees many people writing for no other reward than the manuscript itself. -Chris Baly #toc

Nina Paley Plenary, Feb 11, 5:34

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jsteeleeditor: Free culture is not communism. Free culture = free enterprise and free markets. -Nina Paley #toc

jsteeleeditor: Content is free. *Containers* are not free. Use the unlimited resource (content) to sell the limited resource (container). -Nina Paley #toc

jsteeleeditor: "Businesses that are going to succeed are going to get out of licensing and into servicing." -Nina Paley #toc

jsteeleeditor: Nina Paley shares the trailer for her Creative Commons film, "Sita Sings the Blues" - gorgeous. Can't wait to see the whole thing. #toc

jsteeleeditor: Why make it free online if you can make $ on container? Free content spreads, good content is own advertising. -Nina Paley #toc

Post-Conference, Feb 11, 6:00

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jcampos: @jsteeleeditor where can I find more information about serendipity as it was presented at #TOC?