Tweets per session
237 tweets | 95 @tweets

KatMeyer’s Tweets from the 2009 TOC Conference

Pre-Conference, Jan 1, 12:00

Tweets

KatMeyer: RT @toc: New Session Added to #TOC Agenda: Topics from the TOC Tag Cloud: http://tinyurl.com/awq69h

KatMeyer: In NYC 2/9 4 #TOC? Come 2 the Bookish Tweetup: http://tocbookishtweetup.eventbrite.com/ (b there or face the wrath of @booksquare!)

ftoolan: RT @KatMeyer: In NYC 2/9 4 #TOC? Come 2 the Bookish Tweetup: http://tocbookishtweetup.eventbrite.com/

toc: RT @KatMeyer: In NYC 2/9 for #TOC? Come 2 the Bookish Tweetup: http://tocbookishtweetup.eventbrite.com/

jennifertribe: See you there? RT @KatMeyer In NYC 2/9 4 #TOC? Come 2 the Bookish Tweetup: http://is.gd/ifCZ

dslessing: RT @KatMeyer: In NYC 2/9 4 #TOC? Come 2 the Bookish Tweetup: http://tocbookishtweetup.eventbrite.com/ )

booksquare: RT @KatMeyer: Come 2 the Bookish Tweetup: http://tocbookishtweetup.eventbrite.com/ (b there or face the wrath of @booksquare!) #toc

KatMeyer: @evo_terra Hey Evo, are you going to #TOC by any chance? (in NYC next week).

podiobooks: RT @KatMeyer In NYC 2/9 for #TOC? Come 2 the Bookish Tweetup - http://tocbookishtweetup.eventbrite.com/

KatMeyer: @asheresque In NYC 2/9 4 #TOC? Come 2 the Bookish Tweetup: http://tocbookishtweetup.eventbrite.com

jennifertribe: @geoffcox RT @KatMeyer In NYC 2/9 for #TOC? Come 2 the Bookish Tweetup - http://tocbookishtweetup.eventbrite.com/

KatMeyer: @RonHogan yup the TOR panel at #TOC will rock. but if u r so over the rock-star TOC panel thing, u will want 2 go to the TOC Cloud panel!

mikecane: You bloody #TOC people! YOU lot get here and NYC will have 40s-50s this week! Me? I had all the damned 10s and 20s!!! ARGH! @KatMeyer

Tutorials, Feb 9, 8:30

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KatMeyer: @toc surely we can out-trend Chris Brown! #TOC

KatMeyer: "60% of all stats made up on the fly" ~ @chrisbrogan #toc

KatMeyer: finally getting to some good issues for authors/publishers in @chrisbrogan's session at #toc

KatMeyer: @michaelhyatt hey Michael, you can set up search for #TOC in tweetdeck and it will auto-refresh~

kate_eltham: @KatMeyer Now you make me wish I was in that session instead #toc

KatMeyer: @kate_eltham are you in ebook session? #TOC b/c i want to be there too!

kate_eltham: @KatMeyer yep, it's dry but really good content. Stats, stats, and more stats! #TOC

KatMeyer: free vs. not free - use free to build opportunities to further engage customer (i paraphrase @chrisbrogan here). showing us flip vid #TOC

KatMeyer: @aaronhierholzer @kate_eltham i think a little more on the content/stats/how-to's would be helpful over here. #TOC

KatMeyer: @azkat is next 2 me @ #TOC &she's typing away on facebook while i'm tweeting - battle of the soc media platforms!

KatMeyer: @chrisbrogan demo-ing upcoming.org - sort of like booktour.com. but not book specific. #toc

KatMeyer: clever russ RT @russmarshalek: perhaps we should investigate the phonograph machine! #notattoc #toc

KatMeyer: @chrisbrogan dem'ing twitter. but, as we know, u have 2 just twitter 2 get twitter, so mayb a futile demo for noobs #TOC

KatMeyer: Kent Watson of PubWest asking about QUALITY of messages being sent in twitter... #TOC

KatMeyer: @chrisbrogan on marketing MESSAGE versus interaction. old school marketing "messages" r FAIL. b/c they don't involve audience/customer #TOC

KatMeyer: @ronhogan talking about twitter as a living narrative -- engage w/ users they may get interested in u and your book. #TOC

KatMeyer: @annkingman u r being featured on big screen by @chrisbrogan (well, BOTN is anyway!) #TOC

KatMeyer: RT @russmarshalek: I don't think we have fully discussed how we can harness microfiche for book publicity yet. #notattoc #TOC)

KatMeyer: i am freezing. dear toc people - i DID dress in layers, but unfortunately checked my coat. pls turn on heat. #TOC.

KatMeyer: @hsanderson @susandanziger it's water. it's just in a fancy bottle. @chrisbrogan is not drinking beer yet. #TOC

KatMeyer: @markcoker r u at Amazon announcement? #TOC

KatMeyer: @michaelhyatt i am looking for outlet too. i have maybe 4 minutes left b4 battery dies. switching to iphone soon #TOC

KatMeyer: RT @RonHogan: #TOC on the left side of the ballroom, some of us have surge protectors on our tables. (if your laptop is also dying)...

KatMeyer: Should u b everywhere? I don't think so. @chrisbrogan #toc

KatMeyer: Cory Doctorow asks about bringing booksellers into soc media mktg loop #toc

KatMeyer: Tag your customers to keep MSG on target, relevant to their interests (email mktg) #toc

KatMeyer: AMEN! RT @SuzAxtell: RT @chelseagreen: You can't distribute data effectively by locking it up. Proprietary is dead. #toc

booktype: RT @KatMeyer: AMEN! RT @SuzAxtell: RT @chelseagreen: You can't distribute data effectively by locking it up. Proprietary is dead. #toc

KatMeyer: @jtallent - some kindle luv 4 u RT @kirkbiglione: #kindle2 reads books aloud. Nice accessibility feature. #TOC

KatMeyer: @chrisbrogan talking about cannibalizing of sales from other formats. he doesn't believe it's an issue. no mention of zombies though. #TOC

KatMeyer: i want to go to there...RT @SuzAxtell: http://twitpic.com/1ely9 - Check out what we're giving away at #TOC tomorrow, signed by @timoreilly

shermanhu: @chrisbrogan on mktng msg vs interaction: Old schl mktng "msgs" FAIL b/c don't involve audience / customer #TOC (via @KatMeyer)

shermanhu: @chrisbrogan dem upcoming.org. Like booktour.com. but not book specific. #toc (via @KatMeyer)

KatMeyer: 1 step closer 2 hello kitty! RT @RonHogan: oh boy: now kindle comes in pink. why don't more books come in pink? #notattoc and #toc #TOC

Lunch, Feb 9, 12:00

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KatMeyer: "being helpful beats the hell out of being on message"@chrisbrogan #TOC true dat.

Tutorials, Feb 9, 1:30

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KatMeyer: @RonHogan if they ask us to perform skits, and/or sing songs, i am so out of here! #TOC. plus, i'm not fitting in2 their group categories

RonHogan: @annmichael is tweeting a lot more of our conversation, since @katmeyer made me group leader by default. #toc

KatMeyer: @ronhogan did fabulous job as group leader. much less painful than it could have been. #toc

KatMeyer: RT @jennifertribe: Epub should become universal ebook standard in 2009 #toc

KatMeyer: i am seeing all my tweeps in real life. it is blowing my feeble mind. @kishizuka, @kate_eltham, @julietrelstad - all real! #toc

kate_eltham: @KatMeyer Just as mind-bending: listening to a seminar about how communities behave and participating in a live example simulatenously #TOC

KatMeyer: did it just get dark in here or should i be seeking medical attention? #TOC

RuelBass: @katmeyer it got dark...perhaps mood lighting? or post-lunch nap? #toc

dslessing: RT @KatMeyer: social framework vs. market framework ,success happens in social framework #toc (don't jump from social to market )

KatMeyer: @aaronhierholzer @chrisbrogan wasn't even using a mike. he's just naturally really really loud. #toc

KatMeyer: RT @RobinBryce: RT @RuelBass: the people you want to reach are getting together somewhere right now...where is it? #toc

KatMeyer: the M word - community monetization results from: mkt research, word of mouth, customer support , STORIES - where ROI takes place. #TOC

KatMeyer: doing communities "right" can be transformative for a biz. oh, and MKTG should b in charge of community building 4 biz (of course :)) #TOC

KatMeyer: getting people to engage - biggest obstacle 2 making communities work. #toc

KatMeyer: community manager HAS to be someone who knows company well enough to respond/find right responder. (NOT a job for an intern) #toc

kate_eltham: @KatMeyer On the other hand, a passionate volunteer might be better than a paid staffer? #TOC

KatMeyer: @kate_eltham though if utilizing community platform/ forum 4 customer service, volunteer won't have authority 2 solve issue #TOC

KatMeyer: communities CAN increase revenue per customer dramatically. (from "tribalization of business study"). #TOC

KatMeyer: despite initial cringe-inducing "breaking into groups" part, francois & ed r doing gr8 job showing value of community bldg 4 biz #TOC

KatMeyer: communities DO fail, but for all the same reasons: no content, no growth, not going 2 where your customer already is - #TOC

KatMeyer: @liza HEY LIZA! #TOC

abhaga: RT @KatMeyer: communities DO fail, but for all the same reasons: no content, no growth, not going 2 where your customer already is - #TOC

KatMeyer: @kate_eltham or "what's your "digital media menu" strategy? i'll have an ebook w/ a side of iphone. #TOC

TOCConNow: by @KatMeyer: communities CAN increase revenue per customer dramatically. (from "tribalization of business study"). #TOC

KatMeyer: RT @aaronhierholzer: Good to see @jtallent is from Austin—guy's knowledge of all things Kindle/Mobi/ePub is encyclopedic. #toc

KatMeyer: @skydiver's HARO just given nice shoutout as great example of community - peter shankman IS everywhere. #TOC

KatMeyer: ohhhh RT @Liza: Introducing epubjs, a lightweight Javascript ePub reader: http://bit.ly/m2o9M #toc

KatMeyer: "Don't talk AT your audience - try to talk WITH them." #TOC

KatMeyer: "return on ATTENTION"is a metric that a bizness will see as result of creating a community the right way. #TOC

KatMeyer: @betsyp his name is Ed Moran. #TOC

Dinner, Feb 9, 5:00

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KatMeyer: having the right people interacting with your customer is crucial to managing the community #TOC

SarahRettger: Trying to convince myself to go into NYC for #toc tweet-up. Want to see @KatMeyer etc. in person, but means more time on train than there.

KatMeyer: so that community building tutorial rocked actually. If i had management to convince, i'd know now how to convince them! #TOC

Cocktail Reception, Feb 9, 6:30

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jcsimonds: Many thanks @ronhogan, @katmeyer and others for sharing your #toc experiences!

fgossieaux: @KatMeyer @thewritermama @mariaschneider @CuriousTwit @RonHogan @betsyp @kate_eltham - thanks for attending our session at #toc

Overnight, Feb 9, 8:30

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kishizuka: @katmeyer @booksquare @Ftoolan Enjoyed the #TOC Bookish Tweetup. Thank you!

dslessing: Wrapping up the Tweetup hosted by @katmeyer. Nice vibe. Great talk. Thanks Kat! #toc

ami_with_an_i: @katmeyer & @booksquare just threw the best party! #toc

RonHogan: RT @ami_with_an_i "@katmeyer & @booksquare just threw the best party! #toc" I'll confirm that! Great job, you two.

KatMeyer: thank u so much, @ftoolan @dslessing & @booksquare AND all the fantastic bookish tweeps who stopped by to celebrate #TOC! u r awesome. :)

kirkbiglione: Best #toc party ever! Great job @katmeyer and @booksquare. And thanks to Firebrand for sponsoring.

kate_eltham: @KatMeyer it was an awesome party, thanks for inviting me! #TOC

thecadencegrp: Thankyou @KatMeyer @bpoksquare and everyone else for the fun party. Good luck at #TOC tomorrow!

AnnKingman: Tweeting helped me not miss #toc so much, but I am really said I missed the party thrown by @KatMeyer and @Booksquare.

sarahw: @KatMeyer @booksquare THANK YOU for throwing such an awesome party last night! #toc

booksquare: thank you @frantoolan and @katmeyer for great great party. #toc

Breakfast, Feb 10, 7:45

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KatMeyer: headed off (albeit late) to #TOC. Thx again to everyone (including Kemia Bar) for making the tweetup such gr8 fun! #TOC

Bob Stein Keynote, Feb 10, 8:50

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stanza_reader: Thanks @katmeyer and firebrand for #TOC tweetup party at Kemia Bar last night. Fun putting faces to names.

Peter Brantley Keynote, Feb 10, 9:20

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KatMeyer: Peter Brantley - "a book is a *social* construction" #TOC

KatMeyer: a book is a machine to think with - #TOC

KatMeyer: PB - reading must be redefined. no longer a solitary act. an inherently social act now. #toc

KatMeyer: RT @MichaelHyatt: “The network is the content.” Brantley #TOC

ValWorkman: @KatMeyer I don't know how to tell you how much I appreciate your #TOC updates. I can't be there, and owe you much!

KatMeyer: ;) another perspective: RT @mikecane: #TOC Do you know what "social reading" is -- a meeting! I'll keep my ANTI-social reading, thank you.

Cory Doctorow Keynote, Feb 10, 9:39

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KatMeyer: now up - Cory Doctorow. bringing in the record/movie industry parallels and how we as pubs can learn from their mistakes #TOC

KatMeyer: what he said - RT @kirkbiglione: Doctorow talks FAST. No way to tweet this from an iphone. Summary: DRM=BAD #toc

soufron: @KatMeyer #toc Summary... it's rather DRM=STUPID YOU MORONS

KatMeyer: Corey Doctorow "drm is bad and stupid "(i paraphrase here) #TOC

KatMeyer: much better stated! RT @soufron: @KatMeyer #toc Summary... it's rather DRM=STUPID YOU MORONS

KatMeyer: "if you STEAL your ebooks you can keep them forever, this is not a message u want to b sending 2 your customers" CD #TOC

TOCConNow: by @KatMeyer: much better stated! RT @soufron: @KatMeyer #toc Summary... it's rather DRM=STUPID YOU MORONS

Kirsten: RT @KatMeyer: "if you STEAL your ebooks you can keep them forever, this is not a message u want to b sending 2 your customers" CD #TOC

michaelhyatt: RT @KatMeyer: "if you STEAL your ebooks you can keep them forever, this is not a message u want to b sending 2 your customers" CD #TOC

KatMeyer: Cory Doctorow explains to bookworld that drm does I'd all cost no benefit #toc http://twitpic.com/1f2hj

KatMeyer: RT @pnh: ' #toc Cory Doctorow reminds us that the real hot spot of DRM awfulness in book industry isn't the Kindle, it's Audible'

KatMeyer: RT @kishizuka: "Amazon out of their minds" on digital delivery. Re: ability to delete files on your hard drive - "this is crazy." CD #toc

KatMeyer: @KatMeyer: picture of Cory Doctorow keynote at #toc (audience appears 2 b listening!) http://twitpic.com/1f2hj

KatMeyer: RT @kishizuka: Don't ask 12-yr-olds to comprehend licensing agreements, they will likely grow up inspired to rip you off, too. #toc

KatMeyer: CD explained tangled web of DRM better than anyone I've heard before. #TOC

Sessions, Feb 10, 10:45

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KatMeyer: in extending the publishing ecosystem session w/ dan gilmore from Knight Ctr 4 Digital media. /ctr for citizen media. #TOC

KatMeyer: Lots of players involved in publishing. DG - all the players making separate deals is not the right way 2 do it. #TOC

KatMeyer: disagree w/ DG leaving "reading community" out of the business of the publishing ecosystem. think that's a big reason pub is in trouble #TOC

KatMeyer: reader should be at the center of the publishing ecosystem - not website, author or book. #TOC

russmarshalek: RT @KatMeyer reader should be at the center of the publishing ecosystem - not website, author or book. #TOC

pablod: RT @KatMeyer reader should be at the center of the publishing ecosystem - not website, author or book. #TOC

mr_random: RT @KatMeyer reader should be at the center of the publishing ecosystem - not website, author or book. #TOC

jwikert: RT @KatMeyer: reader should be at the center of the publishing ecosystem - not website, author or book. #TOC

Fraser: RT @KatMeyer reader should be at the center of the publishing ecosystem - not website, author or book. #TOC

TOCConNow: by @jwikert: RT @KatMeyer: reader should be at the center of the publishing ecosystem - not website, author or book. #TOC

KatMeyer: totally heart the idea of risk sharing, but if reader isn't central to pub model, risk will be much higher. #TOC

kate_eltham: @KatMeyer I think I want to be in your session! #TOC

KatMeyer: so - website as a tool for the reader as central to publishing ecosystem? still seems a bit 2 focused on a "thing" not an "experience" #TOC

KatMeyer: @kate_eltham i think i'm having a conversation in my head that may no really have to do w/ this session! #TOC

KatMeyer: silly laptop battery dying and i can't reach outlet w/o making a spectacle of myself. may switch 2 iphone. expect poorly tweeted tweets #TOC

KatMeyer: RT @toc: Andrew Savikas announces more news from #TOC: Bookworm Online EPUB Reader Now Part of O'Reilly Labs http://bit.ly/aPN7

KatMeyer: @kirkbiglione and others - thx for tweeting google books session. v. helpful! #toc

glecharles: RT @KatMeyer reader should be at the center of the publishing ecosystem - not website, author or book. #TOC (yes! tribe 1st, format 2nd)

KatMeyer: so, DG is focused exclusively on revenue models - how authors/publishers can get most $ out of all new(?) spinoffs from book. argh. #TOC

KatMeyer: @SterlingBooks currently stanza purchases are multi-click and not as easy as say, i-tunes store. this will be way more convenient! #toc

KatMeyer: RT @philzuck: Best men's room (possibly women's as well) in the world: Paramount Hotel, mezzanine, lounge, 46th between Broadway & 8th.#toc

Sessions, Feb 10, 11:35

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KatMeyer: @ngintaka i agree. i felt like i was in conference at my old place of work - biz at center does not a happy customer make! #TOC

KatMeyer: yey! i'm finally in the right place - session for rabble rousers, people that want to see change happen!! #TOC

KatMeyer: Scott on "tools of change" - change starts with people NOT tools!!! #TOC

sgleim: RT @KatMeyer: Scott on "tools of change" - change starts with people NOT tools!!! #TOC

KatMeyer: Scott Berkun - Guttenberg didn't set out to start a tecnological revolution. no technology at core of Ghandi's movement. #TOC

KatMeyer: no change is possible until someone stakes reputation on doing something different to make change happen - it's about power. #TOC

KatMeyer: btw - no one in this session was quite sure when the American revolution started! #toc

KatMeyer: omg - Scott just asked all 2 change seats. every1 did. except me & 1 other guy. i'm plugged in2an outlet. i had reasons 2 resist change #TOC

KatMeyer: in general people resist change bcuz it requires work & puts u at risk of embarrassment/death -- unsure of outcome. #TOC

kate_eltham: @KatMeyer 1775! #toc

KatMeyer: most of book world is like those who rebuild in flood plain over & over #TOC

kate_eltham: @KatMeyer I'm going to go out on a limb and say most authors are included in that. #TOC

KatMeyer: seeking change happens when: people r bored, under stress, or unhappy - HUGE OPPORTUNITY FOR CHANGE! (wink @kathysierra) #TOC

KatMeyer: Redundancies were announced today at Harper Collins across the world, big briefing in UK already (#TOC) ish.

KatMeyer: "grass roots" like "revolution" - not the best ways to actually make change happen. #TOC

KatMeyer: grass roots is about the potential of ideas to make change, not actual implementation. #TOC

KatMeyer: power, persuasion, intuition - how change happens. #TOC

KatMeyer: ohhh. a playbook for individuals!!! yey: ends in "coup!" #TOC

KatMeyer: Scott Berkun showing us "how progress happens" #toc http://twitpic.com/1f4oa

KatMeyer: hell's yeah! management is not set up to make change happen. Mgrs need to set things up so individuals can make change happen. #TOC

KatMeyer: Pavlov Lives! Management needs to reward individuals 4 attempting to change things. #TOC

pablod: RT @KatMeyer management is not set up to make change happen. Mgrs need to set things up so individuals can make change happen. #TOC

JohnMontalbano: RT @KatMeyer: Pavlov Lives! Management needs to reward individuals 4 attempting to change things. #TOC Change is good very relevant now.

peteaven: really enjoyin @KatMeyer's tweets from #TOC

hmccormack: RT @KatMeyer: management is not set up to make change happen. Mgrs need to set things up so individuals can make change happen. #TOC

KatMeyer: Better? photo of how progress happens session leader, Scott berkun #toc http://twitpic.com/1f4ss

KatMeyer: @mikecane sure. that's 1 way of applying borrowed power - cover blurbs! good point. let's think bigger tho, shall we? #TOC

Lunch, Feb 10, 12:20

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glecharles: is catching up on #TOC and updated his "Building Communities Around Content" post - http://tinyurl.com/bfgyav (also: #follow @KatMeyer)

honeymae: RT @KatMeyer #TOC Reader should be at the center of the publishing ecosystem - not website, author or book.

Sessions, Feb 10, 1:40

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KatMeyer: now in "The Rise of eBooks" w/Mark Coker, Joe Wikert, , April Hamilton, David Rothman & Russell Wilcox. #TOC

KatMeyer: David Rothman: small presses most progressive when it comes to DRM free adoption. #TOC

kate_eltham: @KatMeyer hell yes. #TOC

ValWorkman: @KatMeyer Keep it coming, I've never seen anything like this #toc. Your fantastic, you all need to start following her posts.

KatMeyer: Joe Wikert - DRM has to go away, but his focus is on developing content beyond print so reader can then choose experience #TOC

KatMeyer: show of hands - many in audience w/ iphone, many w/ kindle, many w/ipod touch. we're pretty hip as an audience! #TOC

KatMeyer: No one answer on reader/app/format == depends on content and consumer! (april hamilton) #TOC

KatMeyer: Kindle as reader is okay - it's Amazon's closed proprietary system that is a bad idea. They need to learn a little bit from Apple (JW) #TOC

KatMeyer: @paulcookemusic yes. imagination is ultimate experiential tool! but ops 2 share/create/connect w/ others via stories & tech-priceless #TOC

KatMeyer: tcha! "what services can we add to make the e-product worth MORE than the print product ?"(think that was joe) #TOC

KatMeyer: RT @kate_eltham: At the Rights and Licensing session there has been almost no meaningful discussion about rights...#TOC

Sessions, Feb 10, 2:30

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chapmanchapman: @KatMeyer She and I talk about this all the time - ebooks are NOT cheaper to bring to market than print! #toc

KatMeyer: Will we b looking for a different kind of content developer? (re: digital content creation? #toc

KatMeyer: I love that I can be in one session and follow another at the same time! Twitter and #toc rock! (via @totai)

KatMeyer: Pubs need to make sure the public's perceived value of ebooks is in line w/ actual costs which r high. #toc

KatMeyer: O'Reilly: our traditional competitors are no longer our competitors-it's Google & all the great free content #toc (via @ami_with_an_i)

KatMeyer: #TOC 1 of the secrets I was sitting on is Safari's mobile UI. brings Safari subscription2 iPhone. V cool. In beta, out 2/23! (via @jwikert)

KatMeyer: #toc Peter Brantley (Digital Library Federation): Publishers can use QR Codes: http://en.wikipedia.org/wiki/QR_Code (via @jasonboog)

Afternoon Break, Feb 10, 3:15

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robotech_master: @JennWebb @katmeyer There seems to be some argument about that. They share the same editing and marketing costs, though not printing. #toc

ValWorkman: @KatMeyer Couldn't the content developer for ebook be the subset of a community?(re:digital content creation?) #toc

modernevil: I killed my iPhone. Thanks @KatMeyer for a quick recharge. Have to tweet less tonight, I guess. #ToC

Jeff Jarvis Keynote, Feb 10, 4:03

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KatMeyer: Jeff Jarvis - author of "What Would Google Do?" We have to go to them! (readers, that is) #TOC

KatMeyer: We all need "google juice" (w/ extra ice, please). we need to be searchable. the process of being a bizness - needs to be public. #TOC

KatMeyer: please indulge me - this is what i'm missing to be here at #TOC RT @sitruc: it's photo day! http://twitpic.com/1f5y4

Sarah Lloyd Keynote, Feb 10, 4:21

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KatMeyer: JJ: what if we bought access to ideas across all media? subscribe - to updates? (huh? huh? oh, yeah - that's a good idea). #TOC

KatMeyer: @mikecane likes something! RT @mikecane: TRUNCATED RT: @jasonboog Subscribe to an author instead of buying a stand alone book. #TOC Yesssss!

KatMeyer: JJ: offer consumer all kinds of access to all kinds of data about your product/service. Information is power/ adds value (i paraphrase) #TOC

KatMeyer: JJ: this is a creation generation -- people want to be able to change products/make products/put their mark on them. #TOC

KatMeyer: Next up: Sara Lloyd of Pan Macmillan - what does future look like for publishers? #TOC

mikecane: @KatMeyer: people want to be able to change products/make products/put their mark on them. #TOC -- um, graffiti!

KatMeyer: SL: in digital distribution - chain moves from being linear to circular. #TOC

KatMeyer: SL: pace of change is completely 'giddying'" #TOC

annmichael: RT @KatMeyer SL: pace of change is completely 'giddying'" #TOC

KatMeyer: CD via SL: "content isn't king - conversation is." SL: "COMMENTS are king"#TOC

kishizuka: Retweeting @KatMeyer: CD via SL: "content isn't king - conversation is." SL: "COMMENTS are king"#TOC

KatMeyer: SL: "forget visionary, we just need to get some basics right" #TOC

KatMeyer: SL: "we musn't patronize the readers. we must respect them" "books have a life beyond the printed page." #TOC

Jason Fried Keynote, Feb 10, 5:00

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KatMeyer: Jason Fried -37 Signals (a software co.)made $500k on book & $500k repurposing book's content "u can write/publish book 'by accident'" #TOC

whet: RT: @KatMeyer: Jason Fried -37 Signals made $500k on book & $500k repurposing book's content "u can write/publish book 'by accident'" #TOC

KatMeyer: JF: eg: builders, general contractors who r out of work could be teaching/charging 4 home maintenance classes (byproduct - repurpose). #TOC

Thandelike: thank you @RonHogan @booksquare @katmeyer et alia for the generous tweeting re. #TOC publishing conference!

KatMeyer: JF on dislike of dustjackets - approach 2 design: "it's packaging done for the sale vs. packaging done 4 the ownership." #TOC

kate_eltham: @KatMeyer How do you design for ownership if you can't get the sale? #toc

Jason Epstein Keynote, Feb 10, 5:29

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KatMeyer: Jason Epstein is final keynoter. among other things, he is the man behind the espresso book machine. #TOC

kishizuka: Retweeting @KatMeyer: Jason Epstein is final keynoter. among other things, he is the man behind the espresso book machine. #TOC

KatMeyer: RT @mikecane: #TOC Ingrates! I'd love to see that vid! Will have to search at YouTube later.

KatMeyer: JE: "whoever believes that books are just another form of entertainment has missed the point"#TOC

KatMeyer: JE: it's in our nature 2 preserve most truthful stories & absorb rest/what is unreadable will not b read, what is false won't survive #TOC

KatMeyer: @mikecane - JE: one must pray that this collective heritage will not be hostage to an electronic malfunction. #TOC

KatMeyer: JE: i say 'ephemeral' as a reflection of the volatility of today's reference and technological content. #TOC

KatMeyer: JE: distinguished fiction & nonfiction...will continue 2b written by highly specialized individuals struggling at desks, in seclusion..#TOC

annmichael: RT @KatMeyer: distinguished fiction & nonfiction...will continue 2b written by specialized individuals struggling @ desks, in seclusion #TOC

KatMeyer: JE: re copyright "at issue is not the greed of publishers, but the survival of authors" #TOC

KatMeyer: V lousy pic of v awesome man. Jason Epstein @#TOC http://twitpic.com/1fazo

KatMeyer: hopefully (undoubtedly), JE's keynote will be available 4 purchase. too great the writing to try and sum up here. #TOC

totai: RT @KatMeyer: hopefully (undoubtedly), JE's keynote will be available 4 purchase. too great the writing to try and sum up here. #TOC

mattBernius: @KatMeyer: hopefully (undoubtedly), JE's keynote will be available 4 purchase. too great the writing to try and sum up here. #TOC

KatMeyer: RT @annmichael: like traditional automanufacturers traditional publishers will continue in the traditional mode as long as they can JE #TOC

KatMeyer: JE of espresso - "no delivery costs, no spoilage, no returns..." #TOC

KathrynC: #toc @KatMeyer I don't believe the no spoilage part: printers jam

Reception, Feb 10, 6:04

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KatMeyer: Much better photo of Jason Epstein #toc http://twitpic.com/1fb7p

Lightning Demos, Roundtables, Feb 10, 7:30

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KatMeyer: RT @jtallent: ErrNET.net sounds like a great option for self-published authors. Great proofreading at 50 cents per page. #toc

KatMeyer: RT @BookNet_Canada: will filed by author have a webservice? #toc

evo_terra: @KatMeyer If you can drag folks down from #toc for #evfn, that would be quite a feat! [context: http://www.toccon.com/toc2009 ]

KatMeyer: RT @timoreilly: Interesting blog post about the use of twitter at #TOC: http://tinyurl.com/btd4p2

Breakfast, Feb 11, 7:45

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KatMeyer: RT @TomKephart: RT @toc: From Publishing Trends: 10 Things We Learned from Chris Brogan at #TOC http://bit.ly/2LyG Really nice summary.

KatMeyer: RT @ValWorkman: I'm not at #toc, I have nothing to do with publishing. I am a consumer. I want to see Espresso compile this Twitter Trend.

KatMeyer: we can top that. we won't have ANY slides in our presentation! RT @michaelhyatt: I stripped my slide deck down to 11 slides...#TOC

Neelan Choksi Keynote, Feb 11, 8:54

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KatMeyer: Neelan just stole my tagline-and that's cool. "it's about the reader!" #toc

KatMeyer: NC: Listening to the user is so important. And a nice shoutout to how well booksellers have helped readers for a long time. #toc

Nick Bilton Keynote, Feb 11, 9:18

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KatMeyer: Back @ #TOC - Nick Bilton from NYT Research Labs (following Neelan from Stanza/lexcycle who was fabulous as always).

KatMeyer: NB: it's all just storytelling. but - everyone is a storyteller now. we r inundated w/ info. social networks r bcoming how we navigate. #TOC

KatMeyer: Nick Bilton demo-ing CUSTOMized news. customized versions of the NYT. pretty cool concept. i'd even pay for that! #TOC

KatMeyer: Nick's nephew is used as example of next generation. they want what they want when (and how) they want it. #TOC

KatMeyer: NB: language not being deteriorated. we r just changing a hybrid form of communication. #TOC

KatMeyer: Nick demos author David Carr's website as ex. of way to give new/different experience to readers of a book. #TOC

KatMeyer: NB: publishers don't seem to be helping authors further the book/reading experience (build websites, etc.) WHY NOT? #TOC

KatMeyer: RT @mdash: www.nightofthegun.com -- a great site that was poorly marketed. Wondering why I hadn't seen it before @nickbilton #toc

KatMeyer: NB: people r not looking 4 12 different versions of storytelling -- they r looking for an immersive "experience" #TOC

CathyLiggett: RT @KatMeyer It's all about the reader's conversation? #toc

KatMeyer: Joe Wikert introducing Tim O'Reilly #TOC

Tim O'Reilly Keynote, Feb 11, 9:48

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totai: RT @KatMeyer: NB: people r not looking 4 12 different versions of storytelling -- they r looking for an immersive "experience" #TOC

KatMeyer: TO'R: hearting on Nick Bilton's talk. Tim shall give us additional REASONS TO BE EXCITED! #TOC

KatMeyer: Tim O'Reilly stymied by technology. irony not lost on anyone. #TOC

srharris19: HeHeHe! RT @KatMeyer: Tim O'Reilly stymied by technology. irony not lost on anyone. #TOC

KatMeyer: as slide presentation is snafu - Tim O'Reilly is taking questions from the audience. #TOC Cory Doctorow asking about Kindle/DRM OR's stance

KatMeyer: TO'R: joke: "if publishing is about to go down, just think about the bonuses" #TOC (scrooge mcduck visual).

KatMeyer: TO'R: no reason to lament passing of old art forms. "we build new cathedrals" #TOC

KatMeyer: TO'R: phones r everywhere - the future is online info services - INFORMATION is everywhere. OPPORTUNITIES ARE EVERYWHERE!! #TOC

KatMeyer: TO'R: additional reason to be excited: People r reading - a lot! #TOC

KatMeyer: TO'R: librarything; shelfari; goodreads - hugely happy stats on rising memberships. Book Community is happening on the web. #TOC

KatMeyer: TO'R: to the pubs in the audience - help your authors/help yourselves. #TOC

KatMeyer: TO'R: Curation still matters. #TOC

KatMeyer: TO'R: re: the longtail - don't forget about the head. #TOC

KatMeyer: TO'R: some blogs are more equal than others - publishers need to help confer status on their authors. #TOC

KatMeyer: TO'R: re: twitter - uses it to confer status - reflects on what he is reading/thinking. Retweeting gr8 way to do this #TOC

booksquare: RT @KatMeyer: TO'R: some blogs are more equal than others - publishers need to help confer status on their authors. #TOC

KatMeyer: TO'R: urges people to personalize their twitter usage. #TOC

KatMeyer: TO'R: reflect and amplify your community -- it's not all about YOU. #TOC

KatMeyer: TO'R: the internet is not free (basic cable) . don't get caught up in idea that no one will pay online. #TOC

KatMeyer: the word, and variations of the word "ubiquity" could easily be foundation of a TOC drinking game. #TOC

KatMeyer: TO'R: participation drives revenue - when users r given opportunity to be involved in development, they stay involved. #TOC

KatMeyer: TO'R: experiment w/ pricing of ebooks. Google's idea of algorithmic pricing is perhaps an answer to the question. #TOC

KatMeyer: TO'R: TO publishers: People need what we do. #TOC

Morning Break, Feb 11, 10:15

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KatMeyer: TO'R: participation drives revenue - when users r given opportunity to be involved in development, they stay involved. #TOC

KatMeyer: TO'R: experiment w/ pricing of ebooks. Google's idea of algorithmic pricing is perhaps an answer to the question. #TOC

KatMeyer: TO'R: TO publishers: People need what we do. #TOC

Sessions, Feb 11, 11:50

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KatMeyer: fascinated by Ed Champion's report on the women & ebooks panel at #toc. http://bit.ly/RcuyC (via @BookPage)

KatMeyer: @jtallent Graphic designers who don't speak XML in 21st Cen r like print designers who don't understand process colors #toc (via @doctorow)

KatMeyer: Love the #toc tweets, but raises eyebrows at future talk-to-action ratio. (via @MoriahJovan)

Sessions, Feb 11, 2:00

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KatMeyer: future of news panel -what bk publishers can maybe learn from news biz is 1 possible topic. (um, how to file 4 bankruptcy perhaps?) #TOC

KatMeyer: Jeff Jarvis: google is not the enemy. new audiences can find books via da webs - it's all good. #TOC

KatMeyer: Jeff Jarvis: "google has better tech than news ind will ever have." Nick JBilton: "...well..." #TOC

KatMeyer: Bilton: there isn't /hasn't been much tech out there that can handle the amount of content that NYT has #TOC

KatMeyer: Bilton: analytics, customization, smart content - helping people cull through the news is where NYT is headed. #TOC

Hadrien: RT @KatMeyer: Bilton: analytics, customization, smart content - helping people cull through the news is where NYT is headed. #TOC

KatMeyer: consider "micropatronage" http://www.talkingpointsmemo.com/ given as example. go to your community & ask 4 their support #TOC

KatMeyer: http://www.groundreport.com/spotus also given as example of citizen funded journalism model that could apply 2 book pub #TOC

julietrelstad: @katmeyer Have you looked at Kickapps or Lithium for social networking? #toc

KatMeyer: Cory Doctorow not hearting on the linkage practices of NYT. and is saying so. #TOC

KatMeyer: @julietrelstad haven't seen Kickapps or Lithium social networking apps. r they here? #TOC

kishizuka: Retweeting @KatMeyer: Cory Doctorow not hearting on the linkage practices of NYT. and is saying so. #TOC

KatMeyer: the nitty gritty of tough journalism - how do we support THAT when newspapers are disappearing? #TOC

KatMeyer: it is asked - what about making newspapers into nonprofits? #TOC

worleygirl: @KatMeyer I haven't seen any of the white label SM platforms here. #TOC

KatMeyer: RT @RonHogan: #toc @kate_eltham wants to play TOC Bingo -- ok, but "what's the business model?" has already come up, too.

KatMeyer: advertising is not a bad thing - it can be helpful to consumers. don't necessarily write it off. #TOC

KatMeyer: RT @chapmanchapman: Workflow Fantasy idea #23: Ah, if only our authors composed in epub xml format... #toc

Hadrien: @KatMeyer I don't think that ePub would be the best source format. Authors composing in ePub wouldn't help publishers that much #TOC

Sessions, Feb 11, 2:50

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KatMeyer: DC Denison - relating a very goldilocksian story of his search 4 perfect ebook formatting...#TOC

KatMeyer: DC Denison: doc book schema 4 xml to bookworm was "just right" (thanx to @Liza). #TOC

KatMeyer: McDougall: re: facebook, etc. - "when on there, resist the urge to market. " #TOC

KatMeyer: McDougal: twitter contests r posted on the Chelsea Green site. great way to get people to tweet about your books. #TOC

modernevil: @KatMeyer If your panel were now, I'd switch. SF stories not doin' much for me. #ToC

Sessions, Feb 11, 3:40

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mikecane: OMG! @KatMeyer and @scalzi on different panels at same time?! Scheduling FAIL! #TOC #riot

mikecane: RT: @DavidDurand: @KatMeyer : I don't think Amazon cares about readers. #toc

mr_random: RT @mikecane RT: @DavidDurand: @KatMeyer : I don't think Amazon cares about readers. #toc

DavidDurand: @KatMeyer: ideal price point for reading devices $99. #toc

ami_with_an_i: #toc All those eReader features requested by @booksquare, @katmeyer, @kirk biglione.

Chris Baty Plenary, Feb 11, 5:07

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KatMeyer: KeyNotes! #TOC

KatMeyer: NaNoWriMo the subject of current convo. Chris Baty is speaker. #TOC

KatMeyer: I now defer to @ronhogan for tweets on keynotes. unless i think of something so clever, funny or mind blowing it can't be resisted. #TOC

KatMeyer: nanowrimo has inspired, among other things, NaNoEdMo (National Novel Editing Month). #TOC

KatMeyer: lesson learned from NaNoWriMo - u don't need to offer a book contract as a prize(and probably shouldn't), just give people a challenge! #TOC

KatMeyer: p.s. - i lied. I am still tweeting. I may have a problem...#TOC

KatMeyer: bazillions (not actual number given) have already signed up 4 next NaNoWriMo. becuz they discovered writing a book does great things 4u #toc

Nina Paley Plenary, Feb 11, 5:34

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KatMeyer: cool RT @jchristie: My brother @jakechristie has done NaNo for years now - I actually sold one of his books at the Sherman's in Camden! #toc

KatMeyer: Nina Paley: content is free & unlimited. containers are limited and not free. sell the container (add utility and value to content). #TOC

KatMeyer: Nina Paley says she has been blogging about copyright issues around the film...that would be great to bring into the discussion. #toc

KatMeyer: NP: audiences are almost begging for ways to connect back (w/ artist). they want TOKENS of the "thing" (film, book, etc.) #TOC

KatMeyer: RT @RonHogan: sitasingstheblues.com you will thank me. #TOC

KatMeyer: NP: "audience distribution" - "free" allows your audience to be your distributor of content. (WOM 4 "packaging" u r selling). #TOC

KatMeyer: NP: "This only works if it (content) is GOOD." #TOC

Post-Conference, Feb 11, 6:00

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KatMeyer: about 10 people who didn't stick around 4 end just missed out on their chance at the free ereader. guy who won is probably glad of that #toc

KatMeyer: Yey! kthxbai!!! #TOC

RichRennicks: @KatMeyer @Pablod @RonHogan @ Thanks to you & all other #TOC tweeters. Lots to think about.

kirkbiglione: @KatMeyer @mikecane no tweeting from the #toc standards session, we were all wearing boxing gloves.

KatMeyer: @michaelhyatt and a new avatar to boot! when do you sleep? #TOC

KatMeyer: I do heart NYC but can't wait 2 be home again. #TOC was excellent & highly recommended. less fat, more filling. everyone should have a #TOC!

booksquare: @KatMeyer rocked the #toc. and won the @mikecane bingo!

chelseagreen: found great new folks for #followfriday this week at #toc @jasonfried @doctorow @chrisbrogan @ljndawson @katmeyer @daviddurand

markcoker: My #TOC conference notes at http://tinyurl.com/cha6cj featuring Twitterati @mikecane @katmeyer @corydoctorow @chrisbrogan & others

KatMeyer: RT @markcoker: My #TOC notes at http://tinyurl.com/cha6cj featuring Twitterati @mikecane @katmeyer @corydoctorow @chrisbrogan & others

jafurtado: RT @KatMeyer: RT @markcoker: My #TOC notes at http://is.gd/juiS featuring Twitterati @mikecane @katmeyer @corydoctorow @chrisbrogan & oth

KatMeyer: RT @markcoker: @liza Very cool visualization of #TOC tweets: http://threepress.org/static/toctweets/ via http://tinyurl.com/czyt97