18 tweets | 12 @tweets
18 tweets | 12 @tweets
kenbrooks’s Tweets from the 2009 TOC Conference
kenbrooks: #toc Doctorow on anti-DRM sounds a bit un-nuanced
kenbrooks: #toc but doctorow is entertaining, that's for sure
kenbrooks: Track #toc
kenbrooks: track #toc
kenbrooks: are any of these folks promoting DRM-free at #toc willing to pay for lost sales through pass along copies?
mikecane: @kenbrooks eBooks can be borrowed FREE from libraries. Want to whine about that too? #TOC
robotech_master: @kenbrooks #toc Do you seriously think DRM *prevents* pass-along copies? (google mobidedrm sometime)
kenbrooks: @mikecane i guess it depends on the book, and whether it's available? your response seems a bit impulsive #toc
kenbrooks: @eykd Free marketing for the books you didn't sell? i think it depends on book type #toc
kenbrooks: @robotech_master It increases friction, making legit purchases more attractive #toc
eykd: @kenbrooks: The point is, you didn't pay for them to see the book. Someone else did that for you. This works. See @doctorow. #toc
robotech_master: @kenbrooks And people who have unsupported devices, like iPhones (bad Mobi! bad Amazon!) have to break the law to read their own books. #TOC
robotech_master: @kenbrooks Besides which, as people like @doctorow (hi, Cory!) have proven, pass-along copies sell more print copies. #TOC
kenbrooks: @robotech_master #toc I think it depends on how many you *would* sell, how tightly customers are connected and how much they cost to develop
robotech_master: @kenbrooks Anyway, whether p-a copies are good or bad, you can't get around the fact that DRM systems are ineffective by nature. #TOC
robotech_master: @kenbrooks Mobi, eReader, LIT...5 minutes of googling will find the cracks for all of them. #TOC
kenbrooks: @robotech_master #toc. I'm updating the ebook wiki to start an analysis of "why DRM" in some sectors and not others. URL tk
kenbrooks: @robotech_master #toc http://sites.google.com/site/tocebookpresentation ebook wiki that will get the DRM updates
kenbrooks: @robotech_master #toc. What about scholarly monographs? Textbooks? Multi-volume academic reference works? Does DRM-free work for those?
robotech_master: @kenbrooks It will sort of have to, won't it, given how crackable DRM is? Give someone both message & key, no way to keep method secure #toc
kenbrooks: @academicdave #toc because the value to the academic isn't directly economic (from the book) but from other sources because of the book?
kenbrooks: @academicdave #toc How about the university press?
TOCConNow: by @kenbrooks: @academicdave #toc How about the university press?
kenbrooks: #toc Did she just say books weren't expensive to create?
doctorow: @kenbrooks Relative to the cost of feature films, books ARE inexpensive to produce #toc
kenbrooks: @doctorow #toc That depends entirely on the type of book. A K-12 reading program costs $millions.
andrewsavikas: Forgot to add @doctorow to reply to @kenbrooks k-12 program not necessarily expensive. See ck12.org #TOC
kenbrooks: @andrewsavikas Talk to McGraw Hill or Pearson about basal reading programs. The intricacies are staggering. Fixed formatting on tweet #toc
kenbrooks: @MikeShatzkin I think that we'd need to have a stronger growth and revenue focus in the conference to keep them from leaving. #toc
andrewsavikas: @kenbrooks @mikeshatzkin fwiw price elasticity of demand for iPhone mm app is 1.8 #TOC. If that held, at print price we'd sell < 5/day