Tweets per session
731 tweets | 84 @tweets

thewritermama’s Tweets from the 2009 TOC Conference

Tutorials, Feb 9, 8:30

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thewritermama: #TOC I hate the term "Soccer Mom," Chris. Marketers: Stop using the term "Soccer Mom." It's insulting!

thewritermama: Book trailers are better than postcards. #TOC

thewritermama: "I don't have a message. I have a service to you." Brogan #TOC

thewritermama: It's the talk around the book that gets people to read the book. That's buzz. #TOC

WritingSpirit: RT: @thewritermama It's the talk around the book that gets people to read the book. That's buzz. #TOC

thewritermama: "Twitter is the new phone." Brogan #TOC

thewritermama: So, in Brogan's talk, I'm getting that I can use tech tools to create passionate users and participate with my book's audience. #TOC

thewritermama: "Yeah, I watch Youtube in the car, you don't?" Brogan #TOC

thewritermama: If I stick my hand out to shake your hand, don’t stick your tongue in my mouth. Brogan #TOC

glecharles: RT @thewritermama If I stick my hand out to shake your hand, don’t stick your tongue in my mouth. Brogan #TOC (a note for ecommerce mktrs.)

thewritermama: I agree with Chris Brogan that e-mail marketing is so key. And is in no way dead. With PERMISSION! #TOC

thewritermama: Brogan keeps talking about "platformizing" books, but before you do that don't nonfiction authors need to platformize their expertise? #TOC

thewritermama: Isn't it harder to go backwards, I guess is what I'm wondering? Why not platformize first, then pay for the cost of a book. #TOC

shermanhu: @chrisbrogan shares e-mail marketing key; no way dead. With PERMISSION! #TOC (via @thewritermama)

thewritermama: You can make media that changes the way people interact. Brogan. #TOC

thewritermama: I want the book, the e-book, the audio, the pdf... Brogan #TOC

shermanhu: "Yeah, I watch YouTube in the car, you don't?" @chrisbrogan #TOC (via @thewritermama) (sh: uhh, no comment)

thewritermama: Everybody likes making something move. Brogan #TOC

shermanhu: It's the talk around the book th gets peeps 2 read the book. That's buzz. #TOC (via @thewritermama)

thewritermama: "More tools lighten the load. Parse it out." Brogan #TOC

shermanhu: Hate term "Soccer Mom," @chrisbrogan. Mktrs: Stop using the term "Soccer Mom." It's insulting! (via @thewritermama) #TOC (sh: options?)

thewritermama: If you are an editor, you're a curator. Brogan. #TOC

shermanhu: Gr8 book: "Just Ask A Woman - Cracking The Code of What Women Want & How They Buy" @thewritermama @Ed @chrisbrogan #TOC

Tutorials, Feb 9, 1:30

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thewritermama: Our group: Community=clarity of mission, a positive environment, things allowed to happen, and willingness to allow other perspectives. #TOC

thewritermama: Community=identifying with something, telling stories and gossiping, connection virtual and physical. #TOC

thewritermama: Communities =Familiarity, people with shared interests, having a shared passion/interests, challenge boundaries, get dif of opinion. #TOC

thewritermama: Communities=big groups, local groups, personal & community interest. Communities are all over the board but all have trust. #TOC

thewritermama: Community=Volunteering is wanting to be there and meeting like-minded people. Tools allow communications with the right people. #TOC

thewritermama: Community=Combining competitiveness with friendship. #TOC

thewritermama: Community=Acceptance of all, shared experience, sharing favors, diverse perspectives, flexibility of participation, prestige, trust... #TOC

thewritermama: FG: What was working with companies who successfully built communities...will share more about that. #TOC

thewritermama: Tribalism is the first social system that human beings ever linved in and it has lasted much longer than other kind of behavior. #TOC

thewritermama: Tribes are self-sustaining. They are self-policing. The splinter. You have to let the community decide that. #TOC

thewritermama: Three motivations: we want to connect with other people. To get advice. To get directions. It's hard wired. #TOC

thewritermama: People want to help others and be helped. Gossip is related to this. Reciprocity is hard-wired. We're ultra-social. #TOC

thewritermama: If you tick me off I'm not going to hurt you, I'm going to gossip about you. #TOC

thewritermama: People evaluate what they are doing in one of two frameworks:social and market. #TOC

thewritermama: Social is belief in paying forward. Marketing is with a contract. #TOC

thewritermama: Experiment: Volunteers did more than those who were paid. (Makes sense, right?) #TOC

thewritermama: Problem: How to reward members without rewarding those who will game the system. #TOC

thewritermama: When there is a good cause the bullying goes away. #TOC

thewritermama: Now he's talking about the eleven Walmart moms...I just heard about them! #TOC

thewritermama: The better content you have and the more content, the more members you'll have. You have to have professional content on there. #TOC

MommyBrain: @thewritermama Who's talking about the #11moms? What is #TOC?

thewritermama: Once you have a lot of content it becomes a mess. Telling vs. behavior. Notice it. #TOC

thewritermama: The easier it is for me to do what I want to do, the more members you are going to get. #TOC

thewritermama: Bring value to the user. Align your goals to the user. They will bring others to you. Not about your business needs. #TOC

thewritermama: You have to affiliate with others. But you can't participate in 50 communities. #TOC

thewritermama: Long Tail Sales. Reach new market. Canary in the coalmine. Start staffing your call center. #TOC

thewritermama: What's the ROI we can expect? How can we monetize? Market research. Amplifying word of mouth. Idea generation. #TOC

thewritermama: ROI is extraordinarily difficult. The vast majority will be lurkers. Have the right goals not unrealistic expectations. #TOC

thewritermama: Learn, reduce costs, build trust, transformation=result of communities. #TOC

thewritermama: Every part of your company will be touched by what's happening in the community. #TOC

thewritermama: How to figure budgets for communities? There's a problem here. #TOC

thewritermama: Number of visitors. Number of registered users. Page views. Time on site. Measuring by ad metrics not revenue. #TOC

thewritermama: Communities can create a number of new ideas. Create awareness. #TOC

thewritermama: Make good use of the information when you get it from communities. #TOC

thewritermama: Looking for momentum: activity, sentiment, growth, impact on sales. #TOC

thewritermama: Challenges: Time to manage community, getting people to engage, attracting people to community, Not being able to find skilled comm... #TOC

thewritermama: People investing social capital is an interesting idea... #TOC

thewritermama: Most companies are spending less than $50,000/year on community development. 58% of companies in this study. #TOC

thewritermama: Know your user. What's quality service to them? #TOC

thewritermama: If you don't have a culture of transparency than don't start a community. #TOC

thewritermama: Communities can increase profitability by 50%. #TOC

thewritermama: Communities increase product intro success rates. #TOC

thewritermama: Communities amplify everything you do.--increasing effectiveness and decreasing costs. #TOC

thewritermama: The friskateers. Brilliant. #TOC

thewritermama: Communities change the way the company has to work. #TOC

thewritermama: Lots of communities are failing. #TOC

thewritermama: Not invented here community. It's wrong. Engage where people are. #TOC

thewritermama: Communities will continue to fail if you can't find the simple things to engage customers, don't do it. #TOC

thewritermama: Communities will transform companies. Early adopters will force others to change. #TOC

thewritermama: Technology is driving these changes. Youngsters have the time and inclination are digital natives. #TOC

thewritermama: @fwmedia I'm reporting from a session at #TOC. :)

twopular: @thewritermama You are the top trend surfer for '#toc' on twopular right now: http://twopular.com/trend/_toc

thewritermama: Content is going to be at the center of everything. Info, Ads, Promo, Chat, Games, BEhind the Scenes. #TOC

thewritermama: The future is affinity communities around content. #TOC

thewritermama: The customer is driving the bus right now. #TOC

thewritermama: Customizable interface, personalized content, personalized recs, extensive content selection from all sources... #TOC

thewritermama: Harvard business is doing well with communities. #TOC

thewritermama: Wikipedia is another examples of a successful community. (I missed the name of a UK site...anyone got it?) #TOC

thewritermama: I think he's talking about HARO, help a reporter out. But I can't see the screen... #TOC

thewritermama: If there are more and more people who want to write, set up a program of apprentices for twenty bucks a month. Brainstorming. #TOC

thewritermama: Opportunity for better vetting of mss., leveraging zip codes for targeting, online surveys, social networks within the organization. #TOC

thewritermama: Obstacles: We're marketed to all the time. Appropriate and genuine spokepeople. Ongoing marketing budget. Info security. Brand control. #TOC

thewritermama: Magazine group says serve existing groups better, general content providers may need to form a commuity. #TOC

thewritermama: Do you have a community or do you need to form one? #TOC

thewritermama: What does it mean to build communities within the textbook markets? Some communities w/in universities. How to tap into those? #TOC

TOCConNow: by @thewritermama: Do you have a community or do you need to form one? #TOC

thewritermama: Should you create a competitive community if one already exists? #TOC

thewritermama: How can we think of raising all the boats in publishing rather than just succeeding ourselves? #TOC

thewritermama: Amplification of message. Build enthusiasm. Remixing. Publishers as the authorities of content. How to deal with mashing? #TOC

thewritermama: Author participation? How to get them to keep interacting with the communities? #TOC

thewritermama: How to take advantage of freebies from the group. Including them in future books.... #TOC

thewritermama: The ultimate goal:monetization. How does it factor in? #TOC

thewritermama: Coming up with the social incentives to get them involved. Fear of giving content away. #TOC

thewritermama: Get people involved by giving them recognition. Get editors involved.. Car Space community had to be set up independently from editors. #TOC

thewritermama: Not just about generating any old community. Needs to mean something. How to leverage the big communities? Aggregate? #TOC

thewritermama: Community needs a mission or a catalyst. Person who introduces. But authors can be socially challenged. What motivates authors? #TOC

thewritermama: How to bridge the gap between the experts and the community? How to gather great questions for future editions of books. #TOC

thewritermama: Content communities: How much to give away for free? No answer to that question. #TOC

thewritermama: It would be great to get feedback from readers about the future. Poll them re. when to print on paper. #TOC

thewritermama: Learning about our audience and not just a marketing effort. Mine that community for ideas, demographics, development... #TOC

thewritermama: This session will run over. :( Discussion point to follow... #TOC

thewritermama: How to get started: Strategize. Activate. Manage to scale. #TOC

thewritermama: Align community value with your business goals. #TOC

thewritermama: If it can't survive in a bulletin board, it can't survive. #TOC

thewritermama: Find out what will motivate members to participate. #TOC

thewritermama: Two groups: high self-centrality vs. low self-centrality. The first = devotees/insiders. The latter=tourists/minglers. #TOC

thewritermama: How much do users care? Passion? Like people to like. #TOC

thewritermama: Culture: Driven by selling more? Do you think of yourself as selling tangible bits? Do you have a culture of talking at or to? #TOC

thewritermama: It's by piloting your community that you learn. #TOC

thewritermama: Look for links back to your site? Watch activity. Manage expectations at your biz. Don't be unrealistic. #TOC

thewritermama: Return on attention? Social investment. What do they get back? Give them more of that! #TOC

thewritermama: My computer may run out of gas before this session is over...sorry! #TOC

thewritermama: What to do with the biz you inherited? All those machines! All that overhead? #TOC

Dinner, Feb 9, 5:00

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thewritermama: Activate: Who is your audience? What content? What's the impact on future processes? #TOC

thewritermama: Create a pilot that is going to be meaningful so you can learn lessons for your broader community. #TOC

thewritermama: Oops! Pilots don't work in communities. Mis-type! Pilots are often underfunded. Small scale doesn't equal large scale. #TOC

thewritermama: Manage to scale. Fear of litigation. Project in permanent state of pilot. #TOC

thewritermama: Get experts who have helped overcome legal aspects. Always analogize back to biz as usual in your communities. #TOC

thewritermama: Who's job is this anyway? Can't keep it in silos! Cross functional team for excellence works. #TOC

thewritermama: Comm. man. skills vary: functional, industry, comm., networking, content, analytical, strategy, empathy. Pay the comm. managers first!#TOC

thewritermama: Here Comes Everybody by Clay Shirky quote...missed it! #TOC

thewritermama: Gist: People would rather contribute than have to reinvent the wheel. #TOC

thewritermama: I have to sign off for the wrap up....computer is out of power. See ya tomorrow! #TOC

Cocktail Reception, Feb 9, 6:30

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fgossieaux: @KatMeyer @thewritermama @mariaschneider @CuriousTwit @RonHogan @betsyp @kate_eltham - thanks for attending our session at #toc

Overnight, Feb 9, 8:30

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thewritermama: Hope everyone had fun at the parties! See ya tomorrow. Don't forget about my roundtable Tuesday night: How to help authors sell books...#TOC

Breakfast, Feb 10, 7:45

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toc: RT @ mariaschneider: @thewritermama is doing an awesome job covering publishing industry changes at #toc conference. Check her out.

toc: toc RT @mariaschneider: @thewritermama is doing an awesome job covering publishing industry changes at #toc conference. Check her out.

Bob Stein Keynote, Feb 10, 8:50

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thewritermama: Coming in late to "A Book is a Place." #TOC

thewritermama: Marginalia as a rich conversation going on. The remix culture is coming back. #TOC

thewritermama: The last several hundred years as the cult of the individual. #TOC

thewritermama: The idea that an individual can know everything about something is no longer possible. #TOC

thewritermama: We have to learn how to collaborate, many minds, many hands on the same problem... #TOC

thewritermama: We are early in the tansformation. Eventually we will not call these things books. #TOC

Peter Brantley Keynote, Feb 10, 9:20

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thewritermama: Peter Brantley on Literature as a (Web) Service... #TOC

thewritermama: We think of a book as an object. Or art. Books are made by machine. In a high-speed industrial process. #TOC

thewritermama: Therefore a book is fairly primitive. I's a limited conception. A book is a social construction. A commodity. #TOC

thewritermama: We're trying to engage thought, and books have conveyed thought successfully. #TOC

thewritermama: Reading is an intense engagement. A thick cognitive process. Reading=seclusion, privacy, confinement. #TOC

thewritermama: We've defined "how to read" as a process. A book is a commodity that goes with the convention of reading. #TOC

thewritermama: Analog culture is being digitized and uplifted into digital. Rapid transformation. We need new interpretations. #TOC

thewritermama: So book needs to be redefined. A new form of commodity. Rearchitecting our understanding of what a book is. #TOC

thewritermama: Books are now networked commoditites. Areworking of our understanding of what a book is. #TOC

thewritermama: Reading will also be redefined. Reading was a solitary act. But now reading is a social act. Reading many things in context. #TOC

thewritermama: Highly networked contexts=what is published will be less about the book than the people who read them. (Aha! Audience IS all.) #TOC

thewritermama: Digital words can be linked with data. Adding semantic value that they didn't have before. Words can build new services. #TOC

thewritermama: Book for self is becoming book for society. We don't need to stop at the words. #TOC

thewritermama: Moving to environment where we are entering an environment. Any book can be a window into the world of thought. #TOC

thewritermama: Literature can become a web service. A driver for services. Two examples to come... #TOC

thewritermama: Imagine all digital non fiction books, a rough translation into all major world languages. #TOC

thewritermama: And in this way preserve the "knowledge tokens" and make them more accessible. A new kind of service. #TOC

thewritermama: JUst to know that knowledge exists is invaluable. #TOC

thewritermama: Example 2: Take data in book and put it in Wikipedia and then link all of it together in new ways. Create a new graph of knowledge. #TOC

thewritermama: A new machine enhanced generation. Like Google. Think of words and ideas as a catalyst for services=change. #TOC

thewritermama: Intellectual property rights will change. N\o ready answer. Must face the challenge. Upside: services generate renewable revenue. #TOC

thewritermama: When you think of literature as a catalyst, as a whole, you are only limited by your imagination. #TOC

Cory Doctorow Keynote, Feb 10, 9:39

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thewritermama: Session over. Next. What can we learn from the music industry? Cory Doctorow. #TOC

thewritermama: What the copyright industry did is build a moral case for stealing. #TOC

thewritermama: Publishing is in the grips of e-book media. Publishing has been pretty good about not suing everybody. #TOC

thewritermama: Cory, could you please talk slower? Now way can I keep up. :) #TOC

thewritermama: Harry Potter was scanned within 24 hours and translated into German very quickly. #TOC

taral: Are you following @thewritermama ? She's tweeting from the O'Reilly Tools of Change for Publishing Conference. #TOC

thewritermama: Time rich, cash poor folks will always have time to pirate. Can't stop it. #TOC

thinkmaya: RT @taral: Are you following @thewritermama ? She's tweeting from the O'Reilly Tools of Change for Publishing Conference. #TOC

thewritermama: Why is publishing using DRM? Because of demand. Don't blame the vendors. :) #TOC

mikecane: RT: @thewritermama: Time rich, cash poor folks will always have time to pirate. Can't stop it. #TOC -- YES!!

thewritermama: Publishing is not record industry, lucky for them, they are not perceived as jerks like the record industry. #TOC

thewritermama: People have been motivated to rip off the record industry. But publishers are nicer. (Don't change that, guys!) #TOC

thewritermama: Platform, platform, platform...he's talking about a technological platform. Bizes want to lock people into their stuff. #TOC

thewritermama: For example, Apple wants to get you and keep you. Apple has leverage over the record industry. #TOC

thinkmaya: RT @thewritermama: Publishing is not record industry, lucky for them, they are not perceived as jerks like the record industry. #TOC

thewritermama: What can we (biz) do to be the masters of our destiny? Like Apple. Make people think of you for a particular purpose (like Walmart). #TOC

thewritermama: Anytime someone puts a lock on something you own and doesn't give you the key, they are not doing it for your benefit. #TOC

thewritermama: Amazon is out of their minds when it comes to digital delivery. Their terms suck. #TOC

thewritermama: Watch out for fifteen pages of legalese. 12 year olds don't know what it means. They think it means that it's okay to rip others off.#TOC

thewritermama: Little Brother NYT Bestselling Book by Doctorow. Amazon wouldn't allow his book without a DRM. #TOC

thewritermama: Go to head of strategic services: And say we get to choose if we have DRM. #TOC

thewritermama: Don't let Amazon dictate the rules on to copyright holders. #TOC

thewritermama: Time for a break! #TOC

thewritermama: Must get coffee. #TOC

Morning Break, Feb 10, 10:17

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thewritermama: And now Scott Meyers, Ph.D. on Authoring Challenges in a multi-platform world. (Hopefully he won't talk as fast as CD!) #TOC

thewritermama: For those who don't know, I'm tweeting from the Tools of Change Conference in NYC. My comments are parenthetical. #TOC

Sessions, Feb 10, 10:45

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karasw: @thewritermama was wondering what #toc was! Thanks for explanation.

thewritermama: If you want to get content which will be amenable to multiple platforms, then work closely with your authors. #TOC

thinkmaya: RT @thewritermama: If you want to get content which will be amenable to multiple platforms, then work closely with your authors. #TOC

thewritermama: Presenter is an author. Monochrome books. Developed many versions of books. #TOC

thewritermama: Thought PDF format would be easy. But it wasn't... #TOC

thewritermama: It's more than just adding links. More later... #TOC

thewritermama: How to write for multiple platforms...print, kindle, pdf, audio, etc. How to write the mss.? #TOC

thewritermama: He's a tech writer for software professionals mostly, some short pieces for wider consumption. #TOC

thewritermama: print book+computer+book reader+multipurpose device like iPhone+audio device...how the heck to write this content? #TOC

thewritermama: Author tendencies can help or hinder. What do authors need to do to facilitate these transformations. #TOC

thewritermama: You want a platform agnostic mss. Something that works for everything. An "uncommitted"manuscipt. #TOC

mikecane: RT: @thewritermama: How to write for multiple platforms...print, kindle, pdf, audio, etc. How to write the mss.? #TOC

thewritermama: What works poorly is to take a manuscript for ink on paper and try to translate it to everything. #TOC

thewritermama: Print is no longer primary. Too restrictive. Don't make that your model. #TOC

thewritermama: Authors write books that are static, monochrome, page-based, visible. #TOC

thewritermama: Could the chairs be any closer together in here? I don't think so! :) #TOC

thewritermama: Platform-agnostic mss.=representable as ink on paper. Text, diagrams, tables, etc. still works. #TOC

thinkmaya: RT @thewritermama: Platform-agnostic mss.=representable as ink on paper. Text, diagrams, tables, etc. still works. #TOC

thewritermama: Use color, video (expository animation, talking heads, other), audio (speaking voices, songs, music). #TOC

thewritermama: Challenges authors face: expository tools. Author can use text, photos, stats, expository tools. #TOC

thewritermama: How will authors use video/animations and audio. Authors must use restraint with these tools. #TOC

thewritermama: New expository tools: color video/animations, audio. Learn what works and when. #TOC

thewritermama: Knowing about and choosing not to use a tool is different than not knowing it exists. #TOC

thewritermama: Authors need to learn rudimentary skills of video/animation, audio/video, color apps. capabiltiy-dependent content. #TOC

thinkmaya: RT @thewritermama: Authors need to learn rudimentary skills of video/animation, audio/video, color apps. capabiltiy-dependent content. #TOC

thewritermama: Don't worry as an author about audio. Synthesized voices will do just fine. #TOC

thewritermama: A table won't translate into auto-audible form. Who is the end consumer? Can't write a single manuscript anymore. #TOC

thewritermama: @kendrickjd I like it b/c I"m an author. #TOC

thewritermama: So now authors have to branch off capability dependent content. (Oh, boy, more work for authors!) #TOC

thewritermama: Start to become the author's concern to modify the way they write depending on the capability of the delivery system. #TOC

thewritermama: Even diagrams will look different for different delivery systems. Capability dependent formatting. #TOC

thewritermama: This is something web designers have been dealing with for years. Hard to have a b+w and color compatability. #TOC

thewritermama: Personalized formatting. Watermarking the PDF format with a person's name. #TOC

thewritermama: Why not just have gratuitous personalization? There's lots of kinds of color-blindness. #TOC

thewritermama: Produce different books for different audiences. May as well produce individual version and audience sensitive versions. #TOC

thewritermama: Challenge: Cross references and links. Page numbers create problems. #TOC

thewritermama: Authors must set aside references to pages. Count paragraphs instead? Effects the way we write. #TOC

thewritermama: Parenthetical content: stubborn and inflexible authors are in BIG trouble. :) #TOC

thewritermama: LOL: I MEANT "Parenthetical COMMENT." #TOC

thewritermama: URLs change constantly. Which messes up books. Cross reference links are helpful. Smart links? #TOC

thewritermama: The role of the publisher: experimentation. Get authors to get a broader view. Find out what's effective. Guidelines. Templates. #TOC

thewritermama: HELP YOUR AUTHORS PRODUCE THE MSS. THAT WILL HELP YOU. (Sorry for the caps. Couldn't resist.) #TOC

thewritermama: Rountable to talk about these kinds of issues tonight. (But come to my roundtable instead.) #TOC

thewritermama: ? Can we import from screenwriting to traditional publishing? #TOC

thewritermama: Answer: Yes, there is a TON we can learn from them. #TOC

Sessions, Feb 10, 11:35

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thewritermama: Laurel Tobey fournder of MediaBistro.com on Bringing Sexy back to the book party. #TOC

thewritermama: Have a digital book party. Not limited, community-building, not just about the author (keep hearing this). #TOC

thewritermama: Bring back the book party by bringing it online. It used to be the domain of others. But now the people are the media. #TOC

thewritermama: Create a culture of community: authors, books, publishing house, so the connection becomes deep and ongoing. #TOC

thewritermama: Think of Twitter as a way to collect groups of interested followers and guests. Keeps the conversation going. #TOC

thewritermama: Create a passionate community around your book. Create twitter feeds from your book. #TOC

thewritermama: Different than a press release. Not just announcements. #TOC

thewritermama: @mfmakichen This is not just for nonfiction. It's for the entire publishing industry which impacts all of us. :) #TOC

thewritermama: Seek out like-minded people to discuss the topics in your books. Look for connections by searching Twitter. #TOC

thewritermama: TwiTip blog is a place to find Twitter Tips. Follow the Twitterati. #TOC

thewritermama: Twitterati. Read the Twitterati news. Create a Tweetup. It's like a flash mob. #TOC

thewritermama: Ask people to use a hash tag. Like we are using for Tools of Change Conference: #TOC

thewritermama: Go to hashtags.org. Fascinating stuff for keeping your finger on the pulse. Journalists have a online Tweetups. #TOC

thewritermama: #journchat is a way to get your info to be part of the conversation. Creating a hashtag for your book, won't create a party. #TOC

thewritermama: Access and status are great draws. Blog talk radio can expand your reach. Will split their reveues with you. #TOC

thewritermama: Authors on air has their own channel. Including Book club girl. Call out to your community to talk on the phone via radio. #TOC

brandonacox: RT @thewritermama: #journchat is a way to be part of the conversation. Creating a hashtag for your book, won't create a party. #TOC

thewritermama: Key point for authors: Create online events and then talk it up. Call it out. Create excitement. #TOC

thewritermama: Imagine any events you plan steamed live for reply later. Now archived for now and later. #TOC

JamesAWoods: RT @thewritermama We've defined "how to read" as a process. A book is a commodity that goes with the convention of reading. #TOC

thewritermama: Ustream is a free service. Get a channel. Plan an event. Wine guy again. Wine Library TV. #TOC

taral: RT @thewritermama Key point for authors: Create online events and then talk it up. Call it out. Create excitement. #TOC

thewritermama: The wine guy set up a cam and turned his family's wine and liquor store into a phenomenon. #TOC

thewritermama: Meetup.com provides an opp for authors to reach out to their audience. #TOC

thewritermama: Reach out to existing book groups, reach out to existing interest groups, advertise on Meetup, sponso a group event... #TOC

thewritermama: Or create your own events. Offer special content or treats. You can do targeted ads. #TOC

thewritermama: Create up a meet up panel discussion with your book as required reading. #TOC

JamesAWoods: RT @thewritermama Little Brother NYT Bestselling Book by Doctorow. Amazon wouldn't allow his book without a DRM. #TOC

thewritermama: Plan virtual events. Do as much you can. Gotomeeting.com. #TOC

thewritermama: How to use Facebook (FB). What about personal pages? Don't let them become static. #TOC

thewritermama: Go for search engine optimization by getting your name out. #TOC

thewritermama: Create personal page for authors, update reg., connect twitter to FB, send invites... #TOC

thewritermama: Check out Melissa Walker and her communications for teens. #TOC

thewritermama: MelissaCWalker.com is the site. Call out your event and buzz everything. #TOC

thewritermama: Ning is good for groups. DIY book communities. Great for authors. Check out James Patterson. #TOC

thewritermama: Keep the focus on the community. They create their own profile pages. They chat, connect, etc. #TOC

thewritermama: Search the Internet for like minded people. REach out to influencers and multipliers. Be personal. Reach out. Engage. #TOC

thewritermama: Be a community organizer not a book seller. #TOC

brandonacox: RT @thewritermama: Be a community organizer not a book seller. #TOC

thewritermama: Every biz should have an online and an offline component. #TOC

thewritermama: Top three: Blog, update daily, market author blog via Twitter and FB. Talk about interesting people, etc. #TOC

thewritermama: The more famous ppl. you talk about the more people will come. #TOC

thewritermama: @karasw I'm reporting from the Tools of Change Conference for Publishing. Sorry! #TOC

thewritermama: Traffic and people. then ideas from people. Then ask for money. Then write the biz plan. #TOC

thewritermama: Best example so far at TOC of how to do this stuff=Laural Toubey of Media Bistro. #TOC

JamesAWoods: RT @mariaschneider: @thewritermama is doing an awesome job covering publishing industry changes at #toc conference. Check her out.

Lunch, Feb 10, 12:20

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ccocca: RT @taral: RT @thewritermama Key point for authors: Create online events and then talk it up. Call it out. Create excitement. #TOC

honeymae: RT @thewritermama Be a community organizer not a book seller. #TOC

Sessions, Feb 10, 1:40

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thewritermama: #TOC I agree: Great music between sessions at TOC. #TOC

Sessions, Feb 10, 2:30

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thewritermama: Women read more. We buy more technology. We treat ourselves and we do it again and again and again. #TOC

thewritermama: I'm in the panel on women and e-books. #TOC

thewritermama: Talking about devices: split 50/50 between Sony and Kindle. #TOC

thewritermama: Kindle without a skin is not pretty. LOL. Don't forget who you are marketing to. #TOC

thewritermama: Women want tech quality and nice appearance in reading devices. #TOC

thewritermama: Women want books going back to the sixties. They want the complete series. #TOC

thewritermama: Harlequin is one of the biggest e-book publsihers right now. (Everyone should study them!) #TOC

thewritermama: Study showed the 60% of the women read e-books on their computer. #TOC

thewritermama: Data portability is really important to these readers. Hence relying on the laptop or desktop computer. #TOC

thewritermama: Come out with a digital reader under one hundred dollars and hit the sweet spot. #TOC

RonHogan: RT @thewritermama Come out with a digital reader under one hundred dollars and hit the sweet spot. #TOC

thewritermama: It's SO refreshing to be in a session that has fem power and publishing combined. Thank you for having this session! #TOC

thewritermama: "I have a Kindle and the back falls off all the time." audience member. #TOC

thewritermama: "Books not available enough in Kindle edition. Why doesn't anyone from Amazon get back to me?" audience member. #TOC

thewritermama: Apparently you can put a larger variety of files on the Sony Reader. #TOC

thinkmaya: RT @thewritermama: Harlequin is one of the biggest e-book publsihers right now. (Everyone should study them!) #TOC

thinkmaya: RT @thewritermama: Come out with a digital reader under one hundred dollars and hit the sweet spot. #TOC

thewritermama: Should marketing people contact readers about their purchases? Amazon does it. #TOC

thewritermama: Fact: I tweet less in the afternoon than I do in the morning. Weary... :) #TOC

thewritermama: Most readers of romance and women's fiction. They don't consume hard copy fiction. Will pay 5.99 easily. #TOC

thewritermama: If you can't hold the book it should cost less. The book should be cheap. Therefore 10 dollar cap. #TOC

thewritermama: You can't resell a digital book or loan it out without breaking the law. #TOC

thewritermama: Digital book: Yes, you bought this book but you don't really own it. (Interesting.) #TOC

robotech_master: @thewritermama Yeah, there's no way around that. Unless you use DRM to enforce one copy "existing" like e-book libraries do. #toc

robotech_master: @thewritermama But, of course, DRM can be broken. #toc

thewritermama: Allow the reader to buy the book in whatever format they want. If they switch devices, we have seven formats. #TOC

thewritermama: The price is higher but they get the book for a lifetime. #TOC

thewritermama: The law makes you a criminal if you share your digital book. #TOC

thewritermama: Publishers acknowledge the value of giving away a book you like, word of mouth. Something to explore. #TOC

Afternoon Break, Feb 10, 3:15

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robotech_master: @thewritermama Illegal only matters if they catch you, though. Sharing e-books friend to friend doesn't generally lead to arrest. #toc

thewritermama: Are publishers willing to experiment with royalties? Nope. Authors are a concern. Some didn't see this coming. #TOC

thewritermama: We've been doing this for a long time. So she's been persuading authors for a long time. #TOC

thewritermama: How to we solve DRM? #TOC

thewritermama: Readers are not opposed to DRM. They are opposed to the way it's being implemented. #TOC

thewritermama: Foiled by the DRM? Does this happen a lot. It hurts readers and publishers. #TOC

thewritermama: Anybody can break DRM. You don't have to be a "pirate." #TOC

robotech_master: @thewritermama The way it's implemented *is* DRM. I can't think of any way to implement it that doesn't cause me problems. #toc

robotech_master: @thewritermama Yes, and most people who break DRM for personal use will never be caught. #toc

thewritermama: DRM is Dumbo's feather. You think you need it to fly but you can fly without it. #TOC

thewritermama: DRM is actually an impediment to sales. It's working against you twice. #TOC

thewritermama: @mamapreneur Digital Rights Management method that tracks info about the purchaser of an e-book-quite the discussion here today. #TOC

Jeff Jarvis Keynote, Feb 10, 4:03

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thewritermama: Jeff Jarvis now at TOC in NYC. (Tools of Change for Publishing in New York City- :) ) #TOC

thewritermama: Companies need to hand over control. The link changes everything. Stop thinking Google is the enemy. #TOC

thewritermama: Get yourself out there. Brands are not magnets. We have to go to the audience. #TOC

thewritermama: If you are not searchable, you won't be found. We all need Google-juice. So people can find us. #TOC

thewritermama: We need to do what we do in public. Books need to become a process not a product. #TOC

thewritermama: A blog is a form of peer-review. It was how he wrote his book. #TOC

thewritermama: His readers wrote one of his chapters. #TOC

thewritermama: The more we can make a book into a process, the better. We are giving people elegant organization. #TOC

thewritermama: It's all about niches. Don't try to be mass. It doesn't work anymore. Book publishing is in an ideal position. #TOC

thewritermama: Decide what business you are in.AOlL and Yahoo! blew it by trying to be in the entertainment biz. #TOC

thewritermama: Life is a beta. #TOC

thewritermama: Beta is a form of transparency. Help us finish this. Google is not reveal all. But beta is a form of collaboration. #TOC

thewritermama: "Get out of the way." --Craig Newmark #TOC

thewritermama: Don't try to control too much. This is not the way the new world operates. What if Google ruled the world? #TOC

thewritermama: "I am a hypocrite." He didn't follow all of his own rules. I got an advance. #TOC

thewritermama: Book>video book>(We're watching the video now...) #TOC

thewritermama: They charge $9.99 for the video at Harper Collins. It's not worth it. #TOC

thewritermama: book>video>e-book>v-book (e-book with videos)>...#TOC

thewritermama: Great idea for authors: use the flip camera to give reports on updates in your already published book. (Thanks, Jeff.) #TOC

thewritermama: Book>video book>e-book>v-book>audio book>PowerPoint>Twitter reviews>performances>blog process...and on and on. #TOC

Sarah Lloyd Keynote, Feb 10, 4:21

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thewritermama: How do we change from product to process. If we can get access to idea and a community around those ideas, that's what we want. #TOC

thewritermama: What if we bought acccess to ideas across all media? #TOC

thewritermama: What if...wesubscribedto updates, books were updatable, serachable, linkable, correctable=a process more than a product. #TOC

thewritermama: Switch from a content economy to a link economy. #TOC

thewritermama: Content without links is content without value. #TOC

thewritermama: How do we get more links and therefore more value? #TOC

thewritermama: I failed at trying to reimagine books. What's going to be valuable is the RESPONSE of publishers. Now what??? #TOC

thewritermama: Apparently a lot of people yell at Jeff Jarvis. :) #TOC

thewritermama: What are all the ways that we can bring up that value around a book? #TOC

thewritermama: I want to read this book! Sounds great. :) #TOC

thewritermama: Google restaurant: I would have liked this info before Iordered the greasy latkes last night. :) #TOC

thewritermama: The "wise room" -- key challenge is what can you learn from them. #TOC

thewritermama: Start a Twitter room for everyone on an airplane to share opinions. Transform airlines from prisons to sharing info. #TOC

thewritermama: Liars! #TOC

thewritermama: We can keep friendships forever. #TOC

thewritermama: Publicness. Is privacy over? #TOC

thewritermama: Impact: This is the creation generation. Change our very relationship with our public. #TOC

thewritermama: The first 8 people who come to my RT: helping authors build platforms will get a free copy of my book: Get Known Before the Book Deal. #TOC

thewritermama: And now...Sara Lloyd Manifesto 2.0. Based on article about the impact of digital. #TOC

jane_l: rt @thewritermama: Impact: This is the creation generation. Change our very relationship with our public. #TOC

thewritermama: Recognize that the author is at the center of the network of readers. #TOC

thewritermama: The publisher must create an experience not just text on a page. #TOC

thewritermama: Bit of history: Change happens fast. The pace is dizzying. #TOC

thewritermama: For example, ten years ago Goggle didn't exist. #TOC

thewritermama: Now we have e-book readers, more functionality, merging of technology. #TOC

booksquare: RT @thewritermama: Readers are not opposed to DRM. They are opposed to the way it's being implemented. #TOC

thewritermama: What needs to change about how publisher's do biz? #TOC

thewritermama: Publisher role? Intermediary? Publisher as what now? Enabler? #TOC

thewritermama: Publishers understand markets, not customers. #TOC

thewritermama: Amazon owns the custromer. Own the conversation. Then kindle. Then audio. Then mobile device. #TOC

thewritermama: New players don't need to rely on the old models. #TOC

thewritermama: What does digital mean to copyright? It's so challenged by digital. How can it keep up? A great challenge for all of us. #TOC

thewritermama: More than ever before we need to come down from our ivory towers. #TOC

thewritermama: Publishers are "rubbish" at working with each other. :) #TOC

thewritermama: Learn from what happened to the music biz as it follows apart. Godin's blog "music-lessons" #TOC

thewritermama: Use the Internet as a tool and a resource. Time to start respecting it. #TOC

thewritermama: Convey the value of the content not the bucket it's in. #TOC

thewritermama: Remain reader-centric. Respect readers. (And authors.) #TOC

Jason Fried Keynote, Feb 10, 5:00

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cherylpickett: RT @thewritermama Convey the value of the content not the bucket it's in, YES! #TOC

thewritermama: Jason Freid from 37 Signals out of Chicago. Will talk about how they made 500,000 self-publishing in PDF. #TOC

thewritermama: 12 ppl in the company. Put together a book in PDF and found out how to write a book by accident. #TOC

thewritermama: Whenever you make something, you make something else. Always a by-product. Pay attention and figure out how to make money on them. #TOC

thewritermama: Analogy in the lumber industry. Repurposing what's left over. Turned it into billions of dollars. #TOC

thewritermama: As we were building our company we created by-products we could resell. We made a million bucks on the side. #TOC

thewritermama: E-mail stopped working as a method of project management. Projects get done when people collaborate. #TOC

thewritermama: Started using the project management software with their customers. Called it base camp and put it out on the market. #TOC

thewritermama: People started liking it. Switched from client work to product management. Didn't want to give away. Started blogging about it. #TOC

thewritermama: Every business needs to figure out how to build an audience. Ppl. who come back every day. #TOC

thinkmaya: RT @thewritermama: Amazon owns the custromer. Own the conversation. Then kindle. Then audio. Then mobile device. #TOC

thewritermama: Audience demanded more. So they created a conference. Sold 50 seats at 500 bucks in one hour. #TOC

thewritermama: Maybe we could turn this into a book. Ideas on marketing, design, ideas on biz. Took 'em, polished 'em, made a book. #TOC

taral: RT: @thewritermama from TOC conference. "Publishers understand markets, not customers." Anyone care to comment? #TOC

thewritermama: Took book and made a PDF, charged twenty bucks or 50 bucks for multi-use. Sold thousands. Then uploaded it to Lulu and sold it $29. #TOC

thewritermama: Had made hundreds of thousands of dollars, so gave it away free as an HTML. Now they have a traditional publisher. #TOC

thewritermama: A couple of idiots in Chicago can make a million bucks because they wrote a book and had the guts to sell it themselves. #TOC

thewritermama: Why can't you read the second to last draft of a book? People are interested in behind the scenes. #TOC

thewritermama: Point is whatever you do there are always other things that can be bringing in revenue. #TOC

annmichael: RT @thewritermama: Why can't you read the second to last draft of a book? People are interested in behind the scenes. #TOC

thewritermama: Contractors should be teaching classes. Basic home improvement. They don't teach what they know. Sell knowledge in a different format. #TOC

thewritermama: ? So why did they go to a traditional publisher for the next book. Answer: Want to go for a mainstream book. Bestseller. #TOC

thewritermama: Crown is going to be publishing the book. #TOC

thewritermama: Unconform is the working title. (Not so much love for that.) #TOC

thewritermama: ? What kind of rights are you holding back? Says they didn't do a good job with that. #TOC

thewritermama: Would like to release a Cliff Notes version before it comes out. #TOC

thewritermama: Getting Real is the name of the first book. They don't keep track of the time. It's a by-product. They took their ideas from inside.... #TOC

thewritermama: ....and started sharing it outside the biz. Content already existed as by-product. So they collect it up and made some serious dough. #TOC

thewritermama: Speaker didn't know the rules, so they were not an impediment. #TOC

thewritermama: "We just do things that work for us." #TOC

ArtnMeditation: RT @thewritermama: Jason Freid from 37 Signals out of Chicago. Will talk about how they made 500,000 self-publishing in PDF. #TOC

thewritermama: "Decisions are temporary. If it doesn't work, do something else." #TOC

thewritermama: His company has a radical opinion about software development but it works for them and their customers. (That's niche marketing.) #TOC

thewritermama: Book generates publicity for the biz. He is learning as he talks about what he's talking about. (Process-oriented a la Jeff Jarvis.) #TOC

thewritermama: One of the best speakers at TOC so far! Thanks, Jason Fried!!! #TOC

thewritermama: Now Jason Epstein. Chairman of On-demand books which has the espresso book machine. #TOC

Jason Epstein Keynote, Feb 10, 5:29

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thewritermama: Now Jason Epstein. Chairman of On-demand books which has the espresso book machine. #TOC

Handyguys: RT @thewritermama: Contractors should be teaching classes. Basic home improvement. They don't teach what they know. @handyguys does #TOC

thewritermama: Now watching a video demo/commercial for the espresso book machine. #TOC

laurahazardowen: RT @thewritermama: One of the best speakers at TOC so far! Thanks, Jason Fried!!! #TOC yes, he rocked.

Reception, Feb 10, 6:04

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JamesAWoods: RT @thewritermama The law makes you a criminal if you share your digital book. #TOC

JamesAWoods: RT @thewritermama DRM is Dumbo's feather. You think you need it to fly but you can fly without it. #TOC

JamesAWoods: RT @thewritermama DRM is actually an impediment to sales. It's working against you twice. #TOC

Lightning Demos, Roundtables, Feb 10, 7:30

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jasonfried: @thewritermama Aww, thanks! Means a lot. I hope it was helpful. #toc

thewritermama: @manton @blueroot Aw shucks, thanks. It was too much for me while I was doing it. Glad I'll be able to follow it later too! #TOC

thewritermama: @jasonfried Inspirational. Thanks so much! I'm off to Chicago (old stomping grounds) next for the AWP Conf. :) #TOC

Breakfast, Feb 11, 7:45

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thewritermama: Asked the barista at stbks to plz make my coffee stronger like back home. Better now. Excited for another great day at TOC. #TOC

Nick Bilton Keynote, Feb 11, 9:18

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thewritermama: Coming next... Nick Bilton (The New York Times R&D Labs) at TOC for Publishing. #TOC

thewritermama: Jounalist, designer, hardware hacker, lots of jobs. #TOC

thewritermama: Everyone wants to know, "What about a business model?" #TOC

thewritermama: The telephone was going to change our lives. We would never leave the house. LOL. #TOC

thewritermama: It's not the end yet. My class is called 1-2-10. It's all storytelling. #TOC

thewritermama: Everyone is a storyteller now=problem. Inundated with information. #TOC

thewritermama: Online nomads seeking shelter from the blizzard of info online. #TOC

brandonacox: @thewritermama In every culture, it's possible for excellent information to rise to the top, just forces us to grow in discernment. #TOC

thewritermama: He sees 162,000 links each day. Our brain's are changing. We use more of our brain to surf the web. Neurons flying. #TOC

thewritermama: Social networks pathways to aggregation. #TOC

thewritermama: Swarm intelligence. We're exploring smart content. #TOC

steveko: @thewritermama How come such a smart guy doesn't know how to type the plural of "brain"? #TOC

thewritermama: Smart printed content. "Custom NYTimes." #TOC

thewritermama: Using sensors to read info about the user and customize content. #TOC

thewritermama: What if a sensor could become an editor? They have a digital living room (I want one!). #TOC

thewritermama: Speaker's nephew. He is growing up in a world where he has access to content in seconds. #TOC

thewritermama: Luca is going to want immediacy. He's not going to be willing to wait. #TOC

steveko: @thewritermama Our language is deteriating (Nick Bolton) #toc

thewritermama: Kids today: Hybrid forms of communication. New form of communication with acronyms. #TOC

thewritermama: Our language is not deteriorating. We have a new language. #TOC

thewritermama: Cave drawings>Alphabet>Illuminated mss.>printing press>broadcast>we need new ways to tell our stories. #TOC

thewritermama: Blog are fast and agile but they are not going to replace books. #TOC

thewritermama: Don't just blog, do something more sophisticated with all of your amazing content.(Yes!) #TOC

thewritermama: OMG. Totally cool author website> David Carr. (Check it out!) #TOC

thewritermama: Back to nephew. Expectation of fully interactive experience. We have to create a new version of paper. #TOC

thewritermama: Fully interactive, immersive experience. Interactive graphics. User-generated content. #TOC

thewritermama: Created a 3-d model the reader can interact with. #TOC

thewritermama: Doesn't understand why we aren't all in this together. (Yes!) #TOC

PoliticiansTV: @thewritermama Virtual Reality? #toc

thewritermama: All just storytelling>authors and publishers should be working together to create a better/broader experience for the intended reader. #TOC

thewritermama: Conclusion:Why don't publishers have their own R&D departments? #TOC

thewritermama: It's BS to think that folks won't pay for content. It's faster, it's easier. It just needs to make sense. #TOC

thewritermama: @DowntoEarthMama O'Reilly Tools of Change for Publishing in NYC. #TOC

thewritermama: Coming up next...Tim O'Reilly, CEOand Founder of O'Reilly Media. #TOC

thewritermama: He liked Nick's talk. (Me too.) #TOC

Tim O'Reilly Keynote, Feb 11, 9:48

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thewritermama: He was tempted to say, "I heard an angel speak!" in response to Nick's talk. #TOC

thewritermama: @pnh Editors are overworked. :) #TOC

thewritermama: He forgot to begin the talk with a joke. :) #TOC

thewritermama: The slides are not coming up...come on tech guys! #TOC

thewritermama: Cory Doctorow asked O'Reilly not to put their books on the Kindle, Tim says he puts it on Mobi too w/o DRM. #TOC

thewritermama: We are in an economic crisis but one reason to be excited. Maybe they'll get a bailout. #TOC

thewritermama: Gutenberg's times were terrible, and so were many times that followed. #TOC

thewritermama: Cathedrals used to tell stories in stone and glass, but we build new cathedrals of books. #TOC

thewritermama: We live in amazing times. TED conference speaker said that all these people are coming out of poverty. #TOC

thewritermama: We are building a global intelligence network. Gutenberg couldn't imagine what was going to happen. #TOC

thewritermama: Quality of slush pile compares to what you will find published online. #TOC

thewritermama: RT @davegray: We are building a global intelligence network. We can't possibly imagine where the internet is going to take us #toc

angelajames: RT @thewritermama Quality of slush pile compares to what you will find published online. #TOC

donhornsby: RT @thewritermama: We are building a global intelligence network. Gutenberg couldn't imagine what was going to happen. #TOC

thewritermama: Publishers need to reach out. Partner with others with talent. Bring in new media talent. #TOC

thewritermama: The future is in online information service. A world where information is everywhere. #TOC

thewritermama: Personalized information coming through your cell phone. The future is just begging to be invented by people like us. #TOC

thewritermama: We're in a revolution which is when fortunes get made. #TOC

thewritermama: People are still reading. And working with words. #TOC

thewritermama: Good reads, library thing, and other book discussion sites are online talking. #TOC

thewritermama: Book community is happening on the web. #TOC

thewritermama: #2 on Twitter is an author. He's got a store. He's doing the work out there on his own. #TOC

thewritermama: Publishers need to help authors. Let authors help you. #TOC

thewritermama: Jason Fried message: Get serious about being helpful. We have to do more for out authors than we used to. #TOC

thewritermama: Curation still matters. What we do still matters. We confer status on people. #TOC

thewritermama: Every long tail has a head. O'Reilly is on Twitter. How can you find time NOT to do it? #TOC

thewritermama: OR follows about 450 people. I'm actually conferring status. #TOC

thewritermama: His messages he retweets might reach half a million people. That's a lot! #TOC

thewritermama: The role of the publisher is like buzzing somebody on Twitter. #TOC

thewritermama: Some of our authors surpass us in status and we hope that they will share some of that status with us. #TOC

thewritermama: Uses Twitter as a news feed, follows authors, and if it's good he passes it on. He customizes Twitter to what interests him. #TOC

thewritermama: What you are thinking. What your process is? Don't just make announcements. Bestow status. #TOC

thewritermama: Talk about issues that matter to you. #TOC

thewritermama: People are paying for access to information. It's not just advertising. 25.8 billion spent on Internet Access. #TOC

thewritermama: Don't get caught in the idea that nobody will pay. Offer variety. We try to give people content how they want it. #TOC

thewritermama: Lots of sales from overseas. Reaching people we couldn't otherwise reach. We have to share what we learn. #TOC

thewritermama: Sales of downloadable electronic formats: PDF, Mobi, or an e-pub file. Biggest demand is for PDF. #TOC

thewritermama: Next e-pub and then Mobi. OR is 50/50 downloads to paper books. #TOC

thewritermama: We're going to see an explosion in direct sales. #TOC

thewritermama: They have lost no market share in print while e-books have been expanding. #TOC

angelajames: RT @thewritermama Lots of sales from overseas. Reaching people we couldn't otherwise reach. We have to share what we learn. #TOC

thewritermama: Participation drives revenue. Rough cuts to users while in development. People buy them. Then they get more than twice as many sales. #TOC

thewritermama: Get the readers involved and they stay involved. #TOC

thewritermama: Collaborate! The web teaches us that writing is no longer a solitary activity. Involve author and readers early on. #TOC

thewritermama: Price point does matter. #TOC

thewritermama: Algorithmic pricing. Figure out together what is the right pricing. #TOC

thewritermama: Bookworm is a free e-pub device. Free and money can co-exist. (Yes!) #TOC

thewritermama: Free books are going to enable the market for paid books. #TOC

thewritermama: We are taking a road trip. Keep gas in the car. Biz is not a tour of gas stations. #TOC

thewritermama: People need what we do. You are members of a great profession. People want publishers to do their magic. #TOC

Morning Break, Feb 11, 10:15

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thewritermama: We're going to see an explosion in direct sales. #TOC

thewritermama: They have lost no market share in print while e-books have been expanding. #TOC

angelajames: RT @thewritermama Lots of sales from overseas. Reaching people we couldn't otherwise reach. We have to share what we learn. #TOC

thewritermama: Participation drives revenue. Rough cuts to users while in development. People buy them. Then they get more than twice as many sales. #TOC

thewritermama: Get the readers involved and they stay involved. #TOC

thewritermama: Collaborate! The web teaches us that writing is no longer a solitary activity. Involve author and readers early on. #TOC

thewritermama: Price point does matter. #TOC

thewritermama: Algorithmic pricing. Figure out together what is the right pricing. #TOC

thewritermama: Bookworm is a free e-pub device. Free and money can co-exist. (Yes!) #TOC

thewritermama: Free books are going to enable the market for paid books. #TOC

thewritermama: We are taking a road trip. Keep gas in the car. Biz is not a tour of gas stations. #TOC

thewritermama: People need what we do. You are members of a great profession. People want publishers to do their magic. #TOC

thewritermama: Seriously, I just wrote that in Chris Brogan's blog last night. #TOC Do-do-do-do. Did I steal it from Tim??? #TOC

angelajames: RT @thewritermama Bookworm is a free e-pub device. Free and money can co-exist. (Yes!) #TOC

thewritermama: Very nice keynote. Ties together what publishers need to here and underscores that WE ALL NEED TO WORK TOGETHER. #TOC

thewritermama: RT @RonHogan: #toc @timoreilly has maybe 30K followers, but retweets extend his message to 500K

Sessions, Feb 11, 11:00

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thewritermama: Blurb has shipped a million books last year. Been in biz two years. They've gone after "folks who have stuff." (Love that!) A goldmine. #TOC

thewritermama: Greenleaf is saying that the industry is changing radically right now: BEA, etc. #TOC

thewritermama: Hyatt: Doesn't want to be dinosaurs. Condensed imprints. New biz models coming from change. Act on it. #TOC

thewritermama: Collapsing imprints. They meant something to the publishers and authors and too much to build brand equity. #TOC

thewritermama: Now they are all one culture internally. #TOC

RonHogan: #toc RT @thewritermama Joe Wikert, Eileen from Blurb. Clint Greenleaf, Michael Hyatt, Lulu Ceo, and Tim O'Reilly -- CEO Panel

thewritermama: Lulu Ceo: Recessions make us simplify. "Nothing but net." Means the internet is where all the growth is. #TOC

thewritermama: Lulu is all about helping authors make money by writing a book. Big growth thanks to the recession. #TOC

thewritermama: Lulu releases 5,000 titles a month. We're not the publisher, you are. Authors use site to publish. We're an open publishing platform. #TOC

thewritermama: Lulu is impressed with what Blurb has been able to do. #TOC

thewritermama: O'Reilly: We've been in a race with the future. Been preaching electronic pub. The acceleration is the biggest change. #TOC

thewritermama: O'Reilly: If we're not keeping up with the curve, we've been lucky. Be spreaders of knowledge. Reinvent literacy. #TOC

thewritermama: TOR: It's very practical leaning. Was adding imprints, now it's up to Joe Wikert. #TOC

angelajames: RT @thewritermama Lulu is all about helping authors make money by writing a book. Big growth thanks to the recession. #TOC

angelajames: #toc RT @thewritermama Joe Wikert, Eileen from Blurb. Clint Greenleaf, Michael Hyatt, Lulu Ceo, and Tim O'Reilly -- CEO Panel

thewritermama: How have you grown your market share? O'Reilly: E-books. Revenue potential of books on PDF, phone, and Kindle. #TOC

thewritermama: O'Reilly: The rise of video in the marketplace. Video teaching fits into our portfolio. #TOC

thewritermama: Blurb: Word of mouth has helped to spread the biz. Check out blurb nation. Writers, editors, photographers offering services. #TOC

thewritermama: Hooking people up to help them create great books. Everybody is so excited. Participation is the way to profit. #TOC

thewritermama: Greenleaf: Recessions are good for clearing out the dead wood. Great time to hire. Great time for real estate. #TOC

thewritermama: Hyatt: Evangelist for Twitter. Failure of traditional media to promote books. Can see impact on Amazon. #TOC

thewritermama: Hyatt: Terms for blogger reviewers. Works like Netfilx. 2,000 reviewers in the network to get the word out. They get a free book. #TOC

thewritermama: Yo! That was a great idea I just tweeted. :)#TOC

thewritermama: Lulu CEO: Why are we relevant. To help publishers sell books. WeRead is a community that facilitates discovery. #TOC

thewritermama: Asked how can we help the really good books get to the top of the pile and sell? #TOC

thewritermama: Weread helps you find reviews by people you trust. Goodreads is another type of site like this. Build tools to help authors. #TOC

thewritermama: O'Reilly's wife is in theater. Just like my husband. We have so much in common! :) #TOC

thewritermama: Playwrites can use Lulu to publish their plays and offer them to the audience that comes to see the show. Brilliant! #TOC

thewritermama: Lulu is a way to meet the long tail by creating something quickly while your social network is there. #TOC

thewritermama: Lulu: The reality is that publishers can go to Weread and discover talent instead of sorting through the slush pile. #TOC

thewritermama: Nice. They are talking about the high school drama teacher! And how to find local meaningful plays to produce. Interesting! :) #TOC

thewritermama: The book is a souvenir. O'Reilly confers status on a language by publishing about them. #TOC

thewritermama: Participants will buy the book as a souvenir to show that they were part of an experience. Nice. #TOC

thewritermama: Can you see a self-publishing arm of a traditional publisher? Wyatt: Yes! #TOC

thewritermama: Hyatt: Cut backlist in half to just the titles bringing in revenue. #TOC

thewritermama: Eileen from Blurb: We don't confer status. However there is an opportunity for curation within their realm. #TOC

steveko: @thewritermama TimeWarner books tried a self-publishing arm--lost a lot of $$. #TOC

thewritermama: Flkr made a worldwide experience for an exhibit of street photogs and then the Tate made it into an event for 5,000. #TOC

thewritermama: Offline is the new online. How to create magic moments. How to find those intersections. #TOC

thewritermama: Greenleaf: People will read the book if they want the content. Author platform rules. (Um, yes!) #TOC

thewritermama: Lulu Ceo: You don't have to invent everything you can just partner with other technology providers. #TOC

thewritermama: Bob at Lulu: Impressive caliber of tools at TOC this year. Many opportunities for partnership. #TOC

thewritermama: Wikert: E-content is going to grow in importance. When will it match print? #TOC

thewritermama: Hyatt: Older folks have an affinity for books. Kids could care less for books. Reads 12 books at a time. E-tech will help. #TOC

thewritermama: When the device arrives, the change will be quick. 3-5 years at most. #TOC

thewritermama: Lulu: What if e-books never sell? What if you give it away instead and sell around the medium like TV. #TOC

thewritermama: O'Reilly: For sale copies match the availability of free content. Quality of free editions are inferior. We will pay for quality. #TOC

thewritermama: (I like this O'Reilly guy. He's pretty smart.) #TOC

thewritermama: Grisham doesn't sell law books next to a copy of "The Firm." #TOC

thewritermama: Eileen from Blurb: Author platform--woo-hoo! (My book topic!) #TOC

thewritermama: Blurb has a widget to take you to the books. Twitter is big. Eileen, you need to read my book. #TOC

thewritermama: Clint: Platform is just about everything. If the author has a big platform that will sell books. So I will contract them. #TOC

thewritermama: Hyatt: Publsihers have to lead the way. Dude, read my book! #TOC

thewritermama: Lulu: Use other people's tools. Why you don't sleep is why you go to work in the moring. #TOC

thewritermama: O'Reilly: Platform is critical. O'Reilly is at the barest beginnings of conferring more visibility to authors. #TOC

thewritermama: O'Reilly: We all have so much to learn... (let me finish this thought: from Christina Katz and Get Known Before the Book Deal.). #TOC

kishizuka: @thewritermama Very nice job Tweeting/live blogging #toc.

thewritermama: Lulu: Brilliant! Which ones do the authors like? Right on! #TOC

Sessions, Feb 11, 11:50

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TOCConNow: by @thewritermama: Lulu: Brilliant! Which ones do the authors like? Right on! #TOC

thewritermama: @kishizuka Thanks! #TOC

JamesAWoods: RT @thewritermama Cave drawings>Alphabet>Illuminated mss.>printing press>broadcast>we need new ways to tell our stories. #TOC

JamesAWoods: RT @thewritermama Don't just blog, do something more sophisticated with all of your amazing content. #TOC

thewritermama: Okay, I'll stop the shameless self-promo tweeting now. I promise. :) #TOC

thewritermama: @jwikert Thank you, I missed all the names! :)#TOC

thewritermama: RT @jwikert: #TOC Wrapped up moderating the CEO Roundtable. Thanks to Eileen Gittins, Clint Greenleaf, Mike Hyatt, Bob Young & Tim O'Reilly.

thewritermama: Now it's about creating communities around the Long Tail with Gavin Bell. Like him already! #TOC

thewritermama: Creating services and extending relationships beyond the book. #TOC

thewritermama: Music and books are different. Books you haven't read vs. music you haven't listened to. No comparison. #TOC

thewritermama: Music and books don't correlate. Music aggregates more easily. #TOC

thewritermama: Digital is easier. You can leave a trail of visual breadcrumbs. #TOC

thewritermama: What does all this talk about digital data mean to books? #TOC

thewritermama: We need to reward readers. (Right on!) Get opinions, suggestions, recommendations. #TOC

thewritermama: Help our readers by scaffolding the experience. Connect readers. We can go beyond book groups. #TOC

thewritermama: E-books. Will we be able to get the reading data? Did they dip in and out? #TOC

thewritermama: With PDF we don't get any data back. But post-sale data is really helpful. Safari gives you this. #TOC

thewritermama: Create an open platform for reading behaviors. Track reader behavior. #TOC

thewritermama: What can we do right now? Google book search can indicate if a book is in demand. #TOC

thewritermama: People will pay more for a book second hand to get an out of print book. #TOC

thewritermama: When you buy a car or computer you get service for a few years. But not so with authors. #TOC

thewritermama: Writing a book has been a private social process. YES! #TOC

thewritermama: We now have social authorship programs to increase sales because of the social model. #TOC

thewritermama: Readers can make recommendations. They need tools. They want to annotate and comment. #TOC

thewritermama: We need to allow for more than just talk. Build to support a long-term relationship. #TOC

thewritermama: Books start with content. Put content online is an important first step. They need a common frame of reference. #TOC

thewritermama: A page in a publisher's catalog isn't enough. #TOC

thewritermama: Review pages are good for engaging. Leave the bad reviews up there. #TOC

thewritermama: Activity. Example is a giant pillow fight. Flkr=it's building long-term social relationships. #TOC

thewritermama: Twitter is another good community building activity. Understanding the activity of your audiences is key. #TOC

thewritermama: Think about the activities around books. Possibility of other object. Interesting to see what stems from the book. #TOC

thewritermama: Instead of talking a wine book talk about the wine you drink as a result of reading that book. #TOC

thewritermama: Create community reader to reader. Watch what happens. Social objects. #TOC

thewritermama: Flkr. Music. Socal life: Tickets, CD, book. What can people create after reading my book #TOC

thewritermama: Activity centered design and activity theory. Russian theory of psychology. Model of consciousness. Every activity is social. #TOC

thewritermama: Activity theory will become more important for publishers. #TOC

thewritermama: This sounds like a combo of sociology/marketing to me. #TOC

thewritermama: Integrate your services to recognize your readrers. #TOC

thewritermama: Valuing the readers. Never call them users. They are readers. Give people a profile page. #TOC

thewritermama: Audience. Audience. Audience. Reader. Reader. Reader. The key to all. #TOC

thewritermama: Our job as community managers is not to broker every interaction. Think of your sites as a bar. #TOC

thewritermama: You need more money to continue a biz. You wouldn't open a restaurant this way. #TOC

thewritermama: Allow people to build on top of your content. #TOC

thewritermama: Let people add their two cents. #TOC

thewritermama: Make content discoverable. #TOC

thewritermama: Interestingness. The best will float to the top. #TOC

thewritermama: Twitter. Flkr. Support good standards. Integrate your product. We're not building islands. Building interactive services. #TOC

thewritermama: Example: Cookbooks: Buy these books b/c other people like them. #TOC

thewritermama: Or use the books to find friends. #TOC

thewritermama: Let people comment on the recipes after they cook them. #TOC

thewritermama: The third example is the most interesting. #TOC

thewritermama: A shift toward reader interaction. Slow shift towards digital books. Role where we are not brokering relationships. #TOC

thewritermama: Imprints lack voice as brands. #TOC

thewritermama: You are moving into larger scale community management=those who read the book. #TOC

thewritermama: Let the content build the relationships. #TOC

thewritermama: Think service not sale. #TOC

JamesAWoods: RT @thewritermama Allow people to build on top of your content. #TOC

thewritermama: End of session with Gavin Bell. #TOC

Sessions, Feb 11, 2:00

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thewritermama: Newspaper panel starts now at #TOC: Andrew Nachison, Nick Bilton, Jeff Jarvis, and Susan ? (What's her last name?)

thewritermama: Taking about the notion of WeMedia. Andrew means the world in which everyone can be media, produce media, share it and enhance it. #TOC

thewritermama: Production is networked and diffuse. News and other forms of media. Conversation rather than lecture in this panel... #TOC

thewritermama: To Jeff Jarvis: ? Educator, blogger, news industry executive, What Would Google Do? What has Google done? #TOC

thewritermama: What has the book industry dealt with with Google and does this apply to news? #TOC

thewritermama: There's no reason the book industry could not have done what Google did. #TOC

thewritermama: But like other industries it's understandable to protect the past rather than create the future. #TOC

thewritermama: Books can do all kinds of things: "Maybe we should just hand over the business to Google." Or imitate Google. #TOC

thewritermama: Nick: Microsoft had no idea how to tell stories. At the NYT, we have archives going back to 1867. We have a ton of content. #TOC

thewritermama: How to avoid turning the process over to someone else? Analytics and customization is part of the storytellng future. #TOC

thewritermama: The NYTputs out 600 stories a day. #TOC

thewritermama: Susan: What kinds of ideas or projects will emerge in innovation? Talking about two projects that want to be local. #TOC

thewritermama: Creating a Craig's List style funding so that investigative reporting can be done. #TOC

thewritermama: Also The Public Press: What if SF Bay Area could grow a daily newspaper? Would it be like NPR? #TOC

thewritermama: Lisa Williams has directory of local blogs. #TOC

thewritermama: There are blogger journalists out there asking their supporters to fund them to go cover a story. Nice! #TOC

thewritermama: The old world is no longer sufficient and the new world isn't here yet. Jeff Jarvis #TOC

thewritermama: You don't have to be everything to everyone anymore. You can do what you do best and link to the best. Jarvis #TOC

thewritermama: We need models and spreadsheets and get past the theories. #TOC

thewritermama: We'll make up a new ecosystem with various models. (Yes!) #TOC

thewritermama: We're going to be looking for a more distributed model of news. Get someone local with credibility. #TOC

thewritermama: News as a business will be something other than it is now. #TOC

thewritermama: Micropayment models and tip jar style financing is different than the mega-payment model of getting a story. #TOC

thewritermama: What would a media company look like if it was built from the ground up? #TOC

thewritermama: Cory Doctorow: Social contract to keep your URLs over time. #TOC

thewritermama: If we had a more discoverable way for people to ask how would that change things? #TOC

thewritermama: The Associated Press takes out the links. #TOC

thewritermama: Don't value the derivatives, value the original. #TOC

thewritermama: Content is unbundled. It doesn't subsidize other content any more. #TOC

thewritermama: Jeff Jarvis sure talks fast. :) #TOC

thewritermama: He's not ready to go to a nonprofit strategy for media yet was the gist of it. #TOC

thewritermama: Nick: Innovation and storytelling, thinking about the different scenarios. We need to start looking at the content and the package. #TOC

thewritermama: What if the biz model does not hit us on the head? What if it's just the end of newspapers? #TOC

thewritermama: NIck Bilton: The people will pay for it one way or another. #TOC

thewritermama: We look at publishers as much as curators as distributors. #TOC

thewritermama: JJ hopes we figure out both models: support by advertising and support by readers. #TOC

thewritermama: Information overload is an issue. How to help folks reading the news to not feel overwhelmed? #TOC

thewritermama: Google zeitgeist is a way to see what's on everyone's mind. #TOC

thewritermama: Nick Bilton: There are different strokes for different folks. With aggregation of information on the front page of the NYT. #TOC

thewritermama: The same number of people say they are not satisfied with the news as say that they are satisfied. #TOC

Sessions, Feb 11, 2:50

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thewritermama: Success stories and failure in digital publishing starts now. Not much failure though. Some struggle but mostly successes. #TOC

thewritermama: DC Dennison: Wanted to create an ebook. Went to Amazon. Spent a couple days drafting and then wrote in html. #TOC

thewritermama: Next he tried Mobipocket. Pretty much the same method of using html, two hours later he was done. #TOC

thewritermama: Wanted to then try PDF and ran into problems. No links, no images, or displayed the ebook in html for readers. #TOC

thewritermama: Downloaded Oxygen. Started changing to XML. Used DocBook to associate his doc to the web. #TOC

thewritermama: Contacted a consultant, Liza Daly. Said he could use Open Source tools to get 90% of the way. #TOC

JohnMontalbano: Publishing problem: RT @thewritermama: But like other industries it's understandable to protect the past rather than create the future. #TOC

thewritermama: So it wasn't that bad and now he wants to write more ebooks. #TOC

thewritermama: Andrew Malkin, Overbrook Consutling: Found outside vendor, pricing, digital team, speaking to other companies, catching up..#TOC

thewritermama: Jessie McDougal: Started out product-focused. Fixed content. Traffic was up and down. No growth. #TOC

thewritermama: Had great green and sustainable living content but it was trapped in the books. Had to get the content out. #TOC

thewritermama: We had great content but people couldn't find it so we created a community focused on great content. #TOC

thewritermama: Edited, excellent, expert content. Excerpts from books, web videos, interviews, podcasts, all original. #TOC

thewritermama: Our theory was that the content would get sucked out into the blogosphere. #TOC

thewritermama: Got out into social networks: Facebook, Myspace, Twitter, You Tube, Good Reads, professional networking. #TOC

thewritermama: Resist the urge to market or promote. Don't promote on Facebook. #TOC

thewritermama: Twitter is great. Get involved. We're constantly Twittering. Instant recomendations for Twitter. #TOC

thewritermama: If you recommend the book, you get a chance to win. #TOC

thewritermama: Chelsea Green's website is a blog with new content every day. Have invited all of their authors to come and blog whatever they want. #TOC

thewritermama: We put up video clips by our authors that is related to a book they sell. Has created a compelling site for authors to participate. #TOC

thewritermama: Chelsea Green hasn't gotten the Tim O'Reilly bump YET, but they are working on it! :) #TOC

thewritermama: How to get books that are being scanned by libraries and turned them into books. #TOC

thewritermama: First they have to take the yucky scanned color out of the copy and if there is one, out of the image. #TOC

thewritermama: Clean up, develop covers, manage metadata, prepare to send to different sellers. #TOC

Sessions, Feb 11, 3:40

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thewritermama: Wait to process the books until people are demanding it and pay for it. #TOC

honeymae: if i gave awards today, the first one would go to @thewritermama ... thank you for twittering #TOC!

thewritermama: Where do you go with 40,000 readers? session now... #TOC

thewritermama: @scalzi Started his Whatever blog to amuse audiences. He's been blogging for ten years. #TOC

thewritermama: Started after a layoff of one. And now he's doing better then the industry. #TOC

thewritermama: Tobias Buckell start to chronicle his journey to becoming an author and others started championing him. #TOC

thewritermama: Gateway blogging vs. destination blogging. Send ppl. vs. create cool content. You want to be pointed at. #TOC

thewritermama: @Scalzi You don't get a choice who you attract to your website. There a bunch of different kinds of people. #TOC

thewritermama: @Scalzi Has a site policy. Sets the tone that somebody is in change of the site. #TOC

thewritermama: Tor editor: Publishers are looking for authors they can add to their RSS Feed. It's a bonus if the author is a public personality. #TOC

thewritermama: Aha. That's @pnh. Editors will do whatever they can to find interesting authors. #TOC

thewritermama: @pnh We want to have an engaged example for our readers and set a good example for our authors. #TOC

thewritermama: It's a sandbox for experimentation. Authors from other houses as guest bloggers. #TOC

thepublicpress: @thewritermama Thank you for the #TOC mention!

thewritermama: @scalzi Took ten years to build his audience. He had an early advantage. #TOC

thewritermama: @scalzi You can build buzz either organically or as a biz model. The site on Tor raises all the boats. #TOC

thewritermama: @pnh Biggest conversations took place around which conversations would be moderated. #TOC

thewritermama: RT @thepublicpress: @thewritermama Thank you for the #TOC mention! (I'm reporting on sessions from TOC.) #TOC

thewritermama: @scalzi Don't pretend there is no promo value in my blog. Don't treat your readers like monkeys. #TOC

robotech_master: @thewritermama Are you replying to Scalzi or quoting him? #toc

thewritermama: @Scalzi I have an interest in publishing, in writers, in reading. #TOC

thewritermama: @scalzi You have opportunities and obligations to your readers. Promoting other writers is a benefit in and of itself. #TOC

thewritermama: @scalzi Talking about his bigideaauthors.com. Something useful as a by product of his blogging. #TOC

thewritermama: @scalzi And we'll be doing advertising too so we can make money on this. #TOC

thewritermama: @crystaljordan Tools of Change for Publishing Conference in NYC. #TOC

thewritermama: @scalzi The site bigideauthors.com already has content from what was happening on Whatever. #TOC

thewritermama: @pnh@robotech_master I'm reporting on what he's saying (if not exactly then paraphrasing). #TOC

thewritermama: Cory Doctorow asks: What can Tor do for authors? #TOC

robotech_master: @thewritermama You're using the format most ppl use for twitter replies, so it looks kinda confusing. a colon or whatever might help. #toc

thewritermama: @scalzi The short fiction market is going through a tough time and Tor is helping. #TOC

thewritermama: @scalzi I don't need Tor.com but in terms of getting folks interested in his books or science fiction in general it's great. #TOC

thewritermama: @mfmakichen Is that what you want me to ask? #TOC

thewritermama: @pnh The Tor site is not making any many but pays up to 25 cents a word for short fiction. #TOC

Afternoon Break, Feb 11, 4:25

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thewritermama: @mfmakichen Yes, he did lose questions. He wanted to talk about it all the time. People stopped reading. Lost the will he or won't he. #TOC

thewritermama: @mfmakichen (I lost that last tweet.) He lost SOME readers but a year and a half later he had new readers interested in his books. #TOC

thewritermama: @mfmakichen That's exactly right. And be continually responsive to your goals and audience. :) #TOC

RonHogan: Among those who gave mt #toc panel running commentary: @pablod @doctorow @angelajames @thewritermama

Chris Baty Plenary, Feb 11, 5:07

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thewritermama: Now Chris Baty, Good News from the Worst Writing Contest in the World... #TOC

thewritermama: Nanowrimo is based on the idea that everyone should spend November writing a 50,000 word novel. #TOC

thewritermama: In Nov. you write. And you update your progress bar at Nanowrimo. You get a couple pep talks each week. #TOC

thewritermama: If you cross the threshold of 50,000 words, you upload it to their website where it is counted and deleted. #TOC

thewritermama: No human beings ever look at it. If you reach this milestone, for all your troubles you get your name listed on the site. #TOC

thewritermama: You also get a certificate that you have to print out and write your own name on. #TOC

thewritermama: If you get to 50,000 words, you get a prize. That was the idea. #TOC

thewritermama: Started out as a live experience. Met in coffee shops used techniques like you can't pee until you write 1,000 words. #TOC

kimsherrell: RT The old world is no longer sufficient and the new world isn't here yet. Jeff Jarvis #TOC (via @thewritermama)

thewritermama: The novels started coming to life and the six originators were amazed at what they had done. #TOC

thewritermama: Changed the way he saw his creative potential and the way he saw the creative potential of everyone around him. #TOC

thewritermama: Novels are written by everyday people who give themselves permission to write novels. #TOC

thewritermama: That was 1999. Have gotten nicer websites with more bells and whistles year after year. #TOC

thewritermama: But it's just still you and your imagination. Go. #TOC

thewritermama: 119 thousand adult participants. 22,000 young participants. 600 classrooms. Free workbooks. Lots of support materials for k-12. #TOC

thewritermama: Couples have gotten married, had kids, caused divorces, and on the publishing front they've sparked thousands of PODbooks. #TOC

thewritermama: Water for Elephants started there So did 2 other novels. 30 days in your imagination is one of the best things you can do in your life. #TOC

thewritermama: Online communities start through shared experiences. Give them something big fun and terrifying. #TOC

thewritermama: Grassroots month long spin offs. Nanoeditmo, publish, sweater knitting, pot smoking. #TOC

thewritermama: Publishers are in an ideal position to create these kinds of communities. #TOC

thewritermama: All you need is a challenge that pushes people to do more than seems possible. #TOC

thewritermama: Whatever challenge you propose, you need to do it alongside of them. #TOC

thewritermama: You must create a shared experience. Insight into the joy and agony of the experience. #TOC

thewritermama: In the end, books win. Every year I hear the same thing about books dying. And yet so many people are writing. #TOC

thewritermama: This fall they'll have 200,000 participants many with no interest in publication. Writing novels feels great. #TOC

thewritermama: It allows you to appreciate authors on a whole new level. A great barometer on the state of the book. #TOC

thewritermama: The enthusiasm for the book is incredible and undimmed. 11th. Books, writing and reading will change lives and transform community. #TOC

thewritermama: RT @doctorow: "Once you've written a book, you never read the same way again" AMEN BROTHER PREACH #toc Amen to that! #TOC

thewritermama: And kudos to the catering staff b/c the food has been amazing. #TOC

kishizuka: @thewritermama RT 22,000 young participants [in nanowrimo]. 600 classrooms. Free workbooks. Lots of support materials for k-12. #TOC

Nina Paley Plenary, Feb 11, 5:34

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Wordle of tweets occurring during this time period.

Tweets

thewritermama: Nina Paley, artist is the final speaker at TOC. #TOC

thewritermama: She made The Open Source Coffee Table Book. Publishing Pop Culture in the Digital Age. Ninapaley.com. #TOC

thewritermama: Publishers are terrified of the Internet b/c it's changing pop culture. #TOC

thewritermama: Free culture is not communism, it's free enterprise and free markets. #TOC

thewritermama: Everybody could be making more money. #TOC

thewritermama: Content is free. Containers are not free. Computers are not free. CDs aren't free. Books aren't free. #TOC

thewritermama: Use the unlimited resource to sell the limited resource. #TOC

thewritermama: Containers add utility to what's free. #TOC

thewritermama: Information wants to be free. When you cordon off water, everything stagnates and dies. #TOC

thewritermama: Disney is an example of controlled content. Prinesses image. #TOC

thewritermama: What's controlable is valuable. #TOC

thewritermama: She will release her film under creative commons. #TOC

thewritermama: Businesses that are going to succeed are going to get out of licsencing and into servicing. #TOC

thewritermama: Musicians have figured this out. You can't get a t-shirt from the internet. #TOC

thewritermama: Producing Open Source Software by (can't see author's name). #TOC

thewritermama: All open lic. books are just text. #TOC

thewritermama: sitasingstheblues.com is her film. #TOC

thewritermama: It's gone to festivals and she has a blog. It's been very well-reviewed. Had a fund-raising screening. #TOC

thewritermama: 30,000 dollars have come in from the Internet. Giving stuff away brings stuff back. #TOC

thewritermama: Free culture = free enterprise. #TOC

thewritermama: Artist > audience>money>to the artist. #TOC

thewritermama: If people like the screening, they want to buy tokens. People like t-shirts. #TOC

thewritermama: Artist>publisher>audience>money>publisher>artist #TOC

thewritermama: Author endorsement market. Singed and numbered limited edition. #TOC

thewritermama: Books tactile beautiful signed limited and works of art. #TOC

thewritermama: Pre-downloaded DVDs with the artist's signature for sale. #TOC

thewritermama: If it's free, it can spread. If it's good, the audience will quote, cite, review and promote it. #TOC

thewritermama: Good content advertises itself. (Missed last point) #TOC

thewritermama: Free culture, gradual build, popularity increases, it's a classic! Only works if it's good. #TOC

thinkmaya: RT @thewritermama: Content is free. Containers are not free. Computers are not free. CDs aren't free. Books aren't free. #TOC

thinkmaya: RT @thewritermama: Containers add utility to what's free. #TOC

Post-Conference, Feb 11, 6:00

Tweets

thinkmaya: RT @thewritermama: Information wants to be free. When you cordon off water, everything stagnates and dies. #TOC

thewritermama: Available. Affordable. Good. = Legal with Shared Commons Lic. #TOC

thewritermama: #TOC Thank you so much for a really great conference. Not just a conference but a great COMMUNITY. :)

thewritermama: Bye, #TOC folks. Hope our paths cross again soon! If you are looking for me, you can find me at www.christinakatz.com. :)

thewritermama: #TOC I'll be posting some blog roundups of each of the three days and will be sure to send out the word and hashtag them. Safe travels!

QueenofOwnLife: @thewritermama I'm loving you tweet updates on #TOC. thank you!!

thewritermama: RT @mrsmagoo: RT:doctorow If content is a river, DRM is a urinary tract infection, delivering the flow in a painful drip #toc (LOL!)

thewritermama: #TOC Christina is having TOC withdrawl. Or is it Twitter withdrawl? Not sure. :)

thewritermama: RT @johnjambrose: Thanks to all presenters at #toc for stretching our minds. (Ditto!)

JamesAWoods: RT @thewritermama Publishers are terrified of the Internet b/c it's changing pop culture. #TOC

JamesAWoods: RT @thewritermama Free culture is not communism, it's free enterprise and free markets. #TOC

littlebrown: @thewritermama Thanks for following and for updates from #toc.