108 tweets | 23 @tweets
totai: @MichaelHyatt what tool can u do that with on your iPhone? #toc
totai: You can also use twitterfall with #toc for a real time cascading view of the conference.
totai: @DanKok: yes but are most customers shopping at publishers websites? #toc
: @totai maybe not, but the idea is to serve the customer effectively no matter where they shop. #toc
totai: "Too Much Awesome, All In One Panel (A Guest Squeefest from SB Sarah)" #toc
totai: RT @michaelhyatt: @ChrisBrogan suggested we put our “slush pile” online. Maybe we could get users to review and rate. Hmm. #TOC
totai: Is the new Kindle being pushed by Amazon or pulled by the consumer? I would say it's more the latter than the former. #toc
totai: The Industry’s Future informative #toc
totai: "media consumption will take place by people choosing from a wide variety of screen configurations" - M Shatzkin on publishing in 10y - #toc
totai: Stephen King on the e-book forefront again - this time launching exclusive content on the new Kindle, that's cool - - #toc
totai: Crunchgear reporting that Kindle 2 is "as slow as the original" - - #toc
: RT @totai: Crunchgear reporting that Kindle 2 is "as slow as the original" - - #toc
totai: Using Twitterfall's site for following the #toc conversation is very nice.
totai: "Safari Books Online Goes Mobile" #toc
totai: Grabbed a McMuffin on my way to #toc, not a big fan of "continental breakfasts".
totai: We're being set-up at #toc - first two speakers are focusing on the definition of a book - but not as defined by form as much as function.
totai: I wonder what the ratio of publishers : technology companies/providers is at #toc
totai: I don't think books have ever "been about the books" they have always been about the people that read them. We just didn't get it #toc
totai: Haven't books always been networked? Hasn't reading always been a social act? I don't know if I agree fully with Brantley. #toc
totai: The delivery mechanism for the ideas enables greater community, but people have always gravitated to those with shared ideals #toc
totai: RT @cherylpickett: #TOC Some publishers are catching on that things are changing, authors will need to get up to speed and get past the ...
totai: I want to know when I will be cool enough to wear a hat like that. #toc
totai: I'm looking forward to this next session with Cory Doctorow. #toc
totai: Where can I find an attendee listing for #toc?
totai: RT @jwikert: #toc Attendees will get first glimpse of the new Espresso 2.0 machine in action (in the exhibit hall). Can't wait to see it!
totai: Did he say the whores of piracy or the horrors of piracy, hmmm. #toc
totai: Most of the books on the NYT list, no one thought were good enough to steal. #toc
totai: Can you say "DOWN WITH DRM"? C'mon now, everyone!! #toc
totai: RT @cherylpickett: #TOC I can pass around a print book to 10 friends, then sell it at yard sale and someone else can pass around, but eb ...
totai: "Everyone wants to be a platform, because everyone wants to charge rent to everyone else that wants to use their platform." #toc pt. 1
totai: Let me refine my earlier question, what is the ratio of platform providers : publishers at #toc pt.2
totai: But if ebook publishing is the biggest waste of invested time in discussion, who has the money to build their own platform? #toc
totai: I just saw the Audible team leave the room at #toc.
totai: RT @mikecane: Had to resort to using Twitterfall now due to #TOC tweets overwhelming Twitter. Srsly. - I'm lovin it!
totai: New EULA should read "Don't break copyright law!" #toc
totai: We need a spare battery bank/swap at #toc - no plugs!
totai: RT @mikecane: #TOC Twitterfall is FAIL. Use -- it's not FAILing. It's not failing for me, work's great.
: @totai Then you're lucky. TweetGrid isn't freezing for me as Twitterfall did. #TOC
totai: Great break music at #toc
totai: Just left one breakout that was broken for one that is working. #toc
: by @totai: RT @cherylpickett: #TOC Some publishers are catching on that things are changing, authors will need to get up to speed and get...
totai: Now in session with CJ Rayhill, she is a good presenter, it will be good to hear what she has to say. #toc
totai: Interesting online reading platform - - check it. #toc
totai: RT @toc: Official photos from morning sessions at #TOC are going up, check 'em out: (Thanks @duncan!)
totai: Hey our session is not over in Broadway South, turn the music down next door! #toc
totai: RT @spiver: Harper Collins shuts down Collins. Layoffs underway. #toc
totai: Thanks! #toc
totai: RT @eykd: BBWBB: Q: Reading is also a private act. Too much conversation is like talking in a movie theater. Insightful! #toc
totai: The battery for my MacBook Pro is dying a quick death at the hands of a powerless #toc.
: @totai: You missed the power strips on the edges of the room. #toc
totai: Woohoo, I fuund powerstrips, thanks #toc!
totai: OK - so now we are referring to traditional books as "p-books"? Sorry, I don't think I can bring myself to say that! #toc
: @totai I always say "tree-books" myself. #toc
: @totai I think it's just David Rothman pushing "p-books" for paper books. But it's picking up a bit of stickiness. #ToC
totai: RT @robotech_master: I always say "tree-books" myself. #toc I like that better!
: @modernevil @totai There really hasn't been a good "one-word" term for print books vs. e-books. I still prefer tree-books, though. #toc
totai: Stop saying uh. #toc
: @totai Uh, sorry. I, uh, didn't know you could, uh, hear me. :P #toc
totai: My friend Joe Wikert, great guy, great things to say. Check his blog at #toc
totai: He did not just ask that question did he? #toc
totai: Joe has a blog called and he just said he is leaning more toward the iPhone. #toc
totai: E-books aren't a simple digital equivalent of a print book. #toc
totai: do you have an iPhone? Why is it any worse than a kindle? Who says you have to have a large screen to read? #toc
totai: I think people like to use the word ubiquitous, I have heard it at least a half dozen times this morning. #toc
: @totai It's a fun word. I'm also fond of "albeit." #toc
: @totai YOu keep using that word. I do not think it means what you think it means. #toc
totai: How to read on an iPhone, turn it on, click on Stanze, choose your book, read. #toc.
totai: Can anyone say iPhone-envy?! #toc
totai: The E-Ink guy wants us to support dedicated readers because "user experience stinks", I think he has an agenda....hmmm. Joe? #toc
totai: Put my kids through college...#toc
totai: Of course, once e-ink is on smaller devices, THAT experience won't stink. #toc
totai: Is anyone quoting statistics on what people would rather read on? Has anyone noticed all of the people in Japan reading on mobile? #toc
totai: Why are indie musicians/filmmaking more popular than indie-authors? Because everyone has a book to write! #toc
totai: 3% of households would be more than 3 million households, this guy is off his rocker. #toc
totai: Maybe that many will be reading e-books, but on dedicated readers?! C'mon. #toc
totai: Ahhhh, the power of suggestion, get a room full of publishers, tell them e-ink readers will boom, sit back and watch what happens. #toc
totai: I haven't heard of a solid e-reader market outside of the US, mobile is king. #toc
: @totai #TOC I think it might be more the idea that musicians are more comfortable with promotion, they get out there = more popularity
totai: Coolest moderator today, giving away a wombat for best question in Broadway North. #toc
totai: RT @CathleenRitt: Harlequin romance books presenting their mobile strategy. Fabio delivers the book to your house. #TOC
totai: What?! Does that slide say that ebooks are a 35Bil. Yen ebook market, four times the US - 85% via mobile (not dedicated reader) #toc
totai: I love that I can be in one session and follow another at the same time! Twitter and #toc rock!
: RT @totai I love that I can be in one session and follow another at the same time! Twitter and #toc rock!
: I love that I can be in one session and follow another at the same time! Twitter and #toc rock! (via @totai)
: @totai I love that I can be nowhere near any of them and yet still follow them myself. :) #toc
totai: Having presentation difficulties in Broadway North, reminds me of @michaelhyatt's comments - if it screws up it's your fault! #toc
totai: "Think beyond the iPhone" - some cool stuff! #toc
totai: The speaker just said "If I ain't my own dog food" Is he saying that what he's dishing out is Alpo? #toc
totai: RT @mikecane: RT: @rholland50: Not at #TOC, not at . I have wasted my life.
totai: Twitterfall has the hiccups, it's spewing out doubles of everything. #toc
totai: @jalada #toc
totai: fixed the hiccups, reloaded the twitterfall page and clicked the #toc trend again.
totai: It's official, the word for this year is ubiquitous. #toc
totai: In Africa, people spend 30 - 70% of their income on their mobile phones and half of the population has them! #toc
totai: The end of "Spray and Pray" marketing has come, social marketing has taken over. #toc
totai: Friendemies - now that's a cool word. #toc
totai: Publishers have never been technology experts - we need more creative technologists in-house - Sarah Lloyd = #toc
totai: "Publishers are absolutely rubbish at working with one another." Sarah Lloyd - #toc
totai: How do we build an effective "team of rivals"? #toc
totai: The first f-bomb of the day just dropped. It's getting late! I don't think it's the word of the year yet. #toc
totai: RT @RonHogan: #toc what are publishers doing to raise all boats? work to make the market flourish, not just to flourish in the market.
totai: Decisions are temporary - you don't have to stay with a plan once it's laid out. #toc
totai: Is it just me, or does the Espresso demo make the machine look like an instrument of torture? #toc
totai: zzzzzzzzzzzzzzzz #toc
totai: I am sure this man is brilliant - this would be a good read - but don't ask people to pay and sit through this. #toc
totai: Why are we being guilted into appreciating a poor presentation? This should have been printed and distributed, not delivered #toc
totai: RT @KatMeyer: hopefully (undoubtedly), JE's keynote will be available 4 purchase. too great the writing to try and sum up here. #TOC
: @totai #toc the fact that he's old and tired makes it even more moving... it's not a "presentation" you stupid ! It's a speech !
totai: RT @mikecane: I understand now! @soufron is French! He has a higher appreciation for things than my fellow base Americans! #TOC
totai: @soufron thx for the clarification. I think this "speech" should be printed, it's briliant, just hard to follow this late in the day #toc
totai: I like Neelen, he is passionate about what they're doing and is not about doing a sell-job only. #toc
totai: I think it's really cool that Choksi was on the MIT BlackJack Team. #toc
totai: RT @KatMeyer: NB: people r not looking 4 12 different versions of storytelling -- they r looking for an immersive "experience" #TOC
totai: "The internet is not free" Tim O'Reilly, billions are spent just to access it. People will pay online! #toc
totai: So, bundling may not be the answer, but immersive story-telling may be! #toc
: RT @totai: TIm just said that 50% of sales will be eBooks by 2011! Wow, I cannot believe this talk! #toc. Alarming if true!
: RT @totai: TIm just said that 50% of sales will be eBooks by 2011! Wow, I cannot believe this talk! #toc. Alarming if true!
totai: 4 the record, my tweet re: Audible folks walking on day 1, was a joke. Now it's been written about! #toc
: @totai You snagged MANY retweets on that Audble thing. I might have been one of them! #TOC
: @totai Well, I did say "supposedly." #TOC
totai: In session on New Reading Habits, New Distribution Models - head of DailyLit is speaking now. #toc
totai: Just heard the term "fork-novels" for books that go in different directions when delivered in short form via mobile, rss, etc. #toc
: @totai re. 'fork novels' has anyone coined the term 'ramifiction'?! #toc
: RT @totai: "Fork-Novels" - books that go in different directions when delivered in short form via mobile, rss, etc. #toc
totai: Heard "If a retailer who is 20% of your business goes under, ebook sales on the web won't replace that immediately" #toc
totai: Looking at Bowker consumer data-38% of people said they bought book because of store display-less than 5% said b/c of print ad #toc
totai: 28% of Target customers have income >$100k / Wal-mart 32% have income <25k - #toc
totai: Random House rep says it's a tough sell to expect a consumer to come to a single publisher's website - #toc
: RT @totai: Random House rep says it's a tough sell to expect a consumer to come to a single publisher's website - #toc